Post on 25-May-2015
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Sales and Marketing Tools for PathView Cloud
August 13, 2011
Instant Value Network Performance Management
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Introduction & AgendaToday we will cover:• Sales Tools– Using the Live Demo As Your Sales Tool– Assessments as a Pre-sales Proof Point– Hosting a Customer Webinar
• Marketing Tools– Creating Custom Content for You– Use the Video Demo to Sell– Building a Social Customer Network – Why and How
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Selling PathView Cloud
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Benefits of AppNeta’s Live DemoAs YOUR Sales Tool
• AppNeta Expertise To Showcase Solution– Presentation, FAQs– Sales and Technical Team
• Customized for Your Audience• Opens door to your 1:1 follow up
with customers to close deal
http://www.appneta.com/partner-demo/
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How To Invite Your Customers on a Demo?
• Find Qualified Prospects– Customers with the Budget,
Authority, Need, and Timeline• Schedule an AppNeta
Engineering resource• Invite Customers• Prepare for Success!
– Discuss customer profile, overview and solution offering/ approach with your sales lead
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How do I transition from troubleshooting to a continuous monitoring service?
Convert your next PathView Cloud troubleshooting engagement with these simple steps!
1. Conduct a network assessment– 7-14 day continuous assessment to pinpoint network problems; exactly where it is occurring and
why– Document critical data and poor-performing metrics with a PathView Cloud report
2. Share report with customer– Highlight how customers can avoid/ completely eliminate performance disruptions with PathView Cloud continuous monitoring
3. Schedule live demo with PathView Cloud engineer
– AppNeta will help demonstrate the value of PathView Cloud monitoring
4. Propose leaving a microAppliance at the site – Launch continuous monitoring service– Share monthly reporting; 24/7 alerting
5. Offer a quote for Managed Services
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Benefits of Hosting A Customer Webinar
Benefits• Get AppNeta Expertise for: Presentation, Live Demo, & FAQs• Sell to Multiple Prospects• Customized for YOUR Audience• Follow-up with 1:1 Demos
AppNeta Support• Planning• Invitation Content• Hosting Platform (GoToWebinar)• Delivering Customer Demos
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MARKETING PathView Cloud
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Create Custom Marketing Content
• Videos• Press Announcements
• AppNeta Announces International Partnership with leading Telecom Carrier
• Email Campaigns• Case Studies
• Unified Technologies: VoIP Services Provider Troubleshoots Connectivity Issues Within Minutes Using PathView Cloud
• Datasheets• What other engaging content can you
create?
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For Example…Let a Video Sell FOR You
• No one reads anymore, but they do watch videos, read blogs and search online. • “If you have 3
minutes, watch this video!”
• High level overview of features, benefits and value to your customer
• Self service option – does not require you or your team to share info with prospects.
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Today’s Lead Generation is Inbound, Not Outbound
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Building Your Social Network
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YOUR Potential Customers ARE online
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B2B Social Media Can Drive New Leads
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Get Started with Social Media TODAY!
• LinkedIn – – Connect/communicate with your existing customers– Search out/Find your future customers
• Company blog– Share your message; become a thought leader– Use keywords to build SEO
• Facebook – – Build a Fan/Company page– Connect with your friends and customers– Share content; “Like” others’ content
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Connect with AppNeta Today!• We want to see you on Facebook, LinkedIn, Twitter and Google!• Want more info? Just drop an email at partners@appneta.com
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Questions? Thank You!