April 21, 2014 Intro to Persuasion

Homework: Bring in old magazines by Wednesday - THEY MUST BE APPROPRIATE! I-Ready - due by May 1st - at least 4 tests, passed with an 80% composite proficiency!All <80% test corrections due by Wednesday!

Objective: I can identify the parts of an argument and evaluate how it is supported in a text, thereby resulting in a persuasive piece of writing.

Warm Up (in your composition book)Copy your objective into your comp book. Today we will begin our POWER OF PERSUASION unit of study. Turn to pg. 936 in your Lit book. Identify and define the two parts of an ARGUMENT.

All <80% test corrections due by Wednesday. This is optional, but if you choose to do it, you must do COMPLETE test corrections for ALL questions that you missed.

-1 = 96-2= 93-3= 89-4= 86-5= 82-6= 78-7= 75-8= 71-9= 68-10= 64

-11= 61-12= 57-13= 53-14= 50-15= 46-16= 43-17= 39-18= 36-19= 32-20= 28

* if you made below an 80, you can do test corrections (on a seperate sheet of paper) for ALL of the questions that you missed, and you will receive an 80. *

All test corrections should be done on the back of your answer sheet.

Put the number of the original item that you missed, and write out the question in its entirety, along with the complete right answer. NOT JUST THE LETTER OF THE CORRECT ANSWER!

If you missed any on the TEXT structure section (section II), you need to put the information from the selection into the correct graphic organizer.

So let's say some of the ones that you missed were 6 and 40. Here's how those would look on your test corrections...

6. An interview with former Carolina Panther, Steve Smith, on ESPN.com - inform

40. What additional information about vivariums can be gained from the labeled diagram? A- a person can reach inside a vivarium from a side wall, not only from the top lid.

* You do this for ALL the ones that you missed.You will earn an 80% if you do this.

Part I: What is an argument?

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Argument

claima writer's position on a problem or issue.

supportthe reasons or evidence that help to prove that claim. Support in an argument is usually for or against an issue.

http://www.ask-gratitude.com/images/argument5.jpg

Look at the claim and support in the graphic organizer.

What is the claim?

What are the three ways the author supports the claim?

https://picnicwithants.files.wordpress.com/2012/03/woman-computer-drawing1.jpg

ClaimThe Internet can create problems for teens

support support support

Power in NumbersWhy Student Clubs Are So Effective

ve

http://stceciliasinfants.org.uk/wp-content/uploads/2013/12/after-school-club-image-2.jpg

Now read...

pg. 937

1. Look at the title of this article and reread the first paragraph. What is the author's claim?

2. In your own words, restate two of the reasons that the author gives to support the claim.

3. On of the author's reasons has been boxed. What examples are given to back up this reason?

4. In your opinion, does the author include enough evidence to support the claim? Is the evidence for or against the effectiveness of clubs?

ClaimCrestdale students would benefit from school uniforms.

support support support

ClaimA school uniform policy at Crestdale would not be a good thing.

support support support

April 22, 2014 The Power of Persuasion

Homework: Bring in old magazines by Wednesday - THEY MUST BE APPROPRIATE! I-Ready - due by May 1st - at least 4 tests, passed with an 80% composite proficiency!All <80% test corrections due by Wednesday!

Objective: I can identify persuasive techniques used in advertisements and public service announcements.

Warm Up (in your composition book)Copy your objective into your comp book. Identify and define the two parts of an ARGUMENT in text. Think of a memorable commercial or advertisement that you have seen. In a paragraph, explain what it looked like / what happened in it and what made it so memorable / persuasive.

Part 2: The Power of Pesuasion

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persuasive techniques

methods that are used to sway a person's heart or mind.

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faulty reasoning

a claim based on information that is incorrect, biased or simply does not make sense.

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bias

the side of an issue that a person favors. Words with extremely positive or negative connotations signal an author's bias.

http://commonsenseatheism.com/wp-content/uploads/2011/11/experimenter-bias.jpg

appeals by association

bandwagon testimonial

"sell" a product or an idea by linking it with something or someone positive or influential

http://3.bp.blogspot.com/-_c4XowAbwv4/UGKCieUG67I/AAAAAAAAACI/UuUk6PKyAL4/s1600/hanes_061610_02.jpg

bandwagon

taps into people's desire to belong to a group.

jumpon!

http://idiomorigins.net/wp-content/uploads/2013/02/bandwagon-2.jpg

Don't miss the fundraiser that everyone's talking about!

testimonialrelies on the backing of a celebrity, expert or a satisfied customer.

http://www.aceshowbiz.com/images/news/00011811.jpg

"As the lead singer of Destination Home, I know good sound when I hear it. that's why I won't go anywhere without my portable FX portable music player."

Suppose you want to encourage your classmates to visit a Web site that helps teens do research for school. Who might give a powerful testimonial for this Web site? Explain your choice.

http://t3.gstatic.com/images?q=tbn:ANd9GcQ1itP073BqonK7HPU8EvzoOyFOpUWKX4Oyl9hLKqgN1LnF_GPr

emotional appeals

appeal to fear

appeal to vanity

use strong feelings, rather than facts and evidence, to persuade

appeal to fear

makes people feel as if their safety, security or health is in danger.

If a hurricane hit tomorrow, would your family be safe?

http://cheaphomesecurity.info/wp-content/uploads/2013/03/48.jpg

appeal to vanity

uses flattery to win people over.

We're looking for talented people like you. Join our after school running club.

http://thecambelles.com/wp-content/uploads/2013/03/starinthemaking.jpg

If you were selling a particular brand of jeans, how could you appeal to people's vanity? Explain your choice.

http://www.celsias.com/upload/uploads/admin/jeans_1.jpg

loaded language

words with positive associations

words with negative associations

relies on words with strongly positive or strongly negative associations.

words with positive associations

bring to mind something exciting, comforting or desirable.

Sparkling waters, silky sands and breezy air all await you at Shongum Lake Park.

http://ries.typepad.com/.a/6a00d8345194a469e201127911d27228a4-320wi

words with negative associations

call up unpleasant images, experiences or feelings.

The calves were raised in cramped, filthy stalls.

http://1.bp.blogspot.com/-hhz5rfejpts/UijejURl6gI/AAAAAAAAGs8/tByIiKrljX0/s1600/Sad-Puppy-Face.jpg

What are some postive words that describe how your dog's coat will look and smell after using a certain pet shampoo? What negative words could describe the results of using another brand of pet shampoo?

A Recipe for DisasterWhy Today's Teens Need to Shape Up

Now read...

pg. 939

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1. What is the claim in this editorial? What supporting evidence doe the writer provide?

2. What emotional appeal does the author use?

3. Two examples of loaded language have been boxed. Find three additional examples.

Campaign for Fit Teens America

Now look at the advertisement...

pg. 939

http://outwardboundindo.files.wordpress.com/2012/05/a_healthy_mind_makes_a_healthy_body_in_teens.jpg

1. What claim does this ad make? What supporting evidence is provided?

3. How does the photograph in this ad help to enhance the message? Review the messages in models 1 and 2. Compare and contrast the viewpoints in the messages, as well as the structures used to make the claims. Which message is more persuasive? Why?

model 1 model 2

Part 3: Analyze the texts

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Dangerous Threat?No - Loving Pet!

Now read...

pg. 940

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1. Reread lines 1-6. What is the author's claim?

2. Review the persuasive techniques listed on pg. 938. Which technique does the author use in the boxed sentence?

3. What reason does the author give in the third paragraph to support her claim? Explain this reason in your own words.

4. Reread lines 19-24. In your opinion, does the author include enough evidence to support her claim? Why or why not.

5. Are the facts in this editorial used for or against the issue of keeping pit bulls as pets? Explain.

Is This the Kind of Dog That You Want Roaming Our Streets?

Now read...

pg. 941

http://www.wggb.com/wp-content/uploads/2012/06/pit-bull.jpg

1. In your own words, describe the claim that the poster makes. What supporting evidence do you find?

2. What persuasive technique is used to convince the intended audience - responsible neighbors - of the claim? How can you tell?

3. How do the photograph and the page design add to the persuasive power of the poster? Explain your answer.

4. One example of loaded language has been boxed. Find two additional examples.

5. Compare and contrast the structure and viewpoints of these two different authors writing for the same purpose - to persuade you to accept their claims about pit bulls. Which text is most convincing? Why?

Dangerous Threat? No- Loving Pet

Is This the Kind of Dog That You Want Roaming Our Streets?

So now turn to pg. 348 in your IR book.

Start the Day Right!

Let's read pg. 348 together. You will then read this independently, and complete the quiz on pg. 353 on a seperate sheet of paper. Once you have turned in the quiz, go back and answer all the sidebar questions on pgs. 349-351.

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A PERSUASIVE TECHNIQUES: What claim, or message, can you infer from this section of the script?

B PERSUASIVE TECHNIQUES: Public service ads often show situations that most people can identify with. Reread the Video description on this page. Do you think this sequence will be effective with television viewers? Explain.

C PERSUASIVE TECHNIQUES: Reread the Audio script on this page. Circle the statement that makes the logical appeal about nutrition, and underline the facts and evidence used to support the logical appeal.

D PERSUASIVE TECHNIQUES: Underline the emotional appeals to persuade viewers used on the Video and Audio sections of the script.

PAUSE AND REFLECT: What specific group of people does the ad seek to persuade, and how do you know?

Homework:

I-Ready - due by May 1st - at least 4 tests, passed with an 80% composite proficiency!

Bring in old magazines - THEY MUST BE APPROPRIATE!