APS is Strategic to Parallels – Why it Should Be Strategic to You Michael Toutonghi, Parallels CTO

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The Traditional SMB IT Ecosystem

148M SMBs 1000s

Distributors

100,000s

Resellers

10,000s

ISVs/HW Builders

Develop, package for

physical distribution

or download,

license, install

Aggregate, manage

physical distribution,

order fulfillment,

revenue on each

transaction

Integrate, upsell,

cross-sell,

help install,

configure solution

Manually

license, deal

with upgrade,

sometimes install

and configure, use

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The New SMB IT Ecosystem

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100,000s Resellers & System Integrators

10,000s ISVs 10,000s Service

Providers

Development,

infrastructure

provisioning,

installation,

configuration,

licensing

Aggregation,

infrastructure,

provisioning

automation, service

billing, recurring

revenue

Integrate, upsell,

cross-sell, help

configure solution

Use

148M SMBs

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100,000s Resellers & System Integrators

10,000s ISVs 10,000s Service

Providers

148M SMBs

Enabling Seamless Distribution

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100,000s Resellers & System Integrators

10,000s ISVs 10,000s Service

Providers

148M SMBs

Enabling Seamless Distribution

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100,000s Resellers & System Integrators

10,000s ISVs 10,000s Service

Providers

148M SMBs

Enabling Seamless Distribution

APS: Application Packaging Standard Standardizes the packaging of software and services for cloud distribution

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APS Enabled Ecosystem

The Parallels Enabled Ecosystem

Whole

sale

VAR

SI

Vertical

Hoster

Small

Hoster

Incre

menta

l S

erv

ices

Direct

apps & services

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SMB Hosted Service Wave

SP-Hosted Services Service Integration SP-Hosted Services SP-Hosted / SaaS

AP

S S

erv

ice

Bu

s

APS Today – Version 1.2

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Hosted by Service Provider

Dedicated Servers or VPSs

Web Server

APS Package Application Types

Web

Legacy Syndicated

Hosted

Syndicated Service

APS Packaging

APS Packaging

APS Packaging

APS Packaging

APS Packaging

certification

APS Futures DISCLAIMER: Section contains forward looking statements

that are not a commitment to deliver any specific product.

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Enabling a Rich Service Ecosystem

Service Integration • Application UI for control panel

• Single sign on

• APS Controller API - Service discovery

- Cross-service communication and dependencies

- Notifications

• Configurable business terms

• Auto-scale

store.myco.com

www.myco.com

AP

S S

erv

ice

Bu

s

P P

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Enabling a Rich Service Ecosystem

Service Integration Service Integration

AP

S S

erv

ice

Bu

s

• Application UI for control panel

• Single sign on

• APS Controller API - Service discovery

- Cross-service communication and dependencies

- Notifications

• Configurable business terms

• Auto-scale

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Enabling a Rich Service Ecosystem

Service Integration Service Integration

AP

S S

erv

ice

Bu

s

• Application UI for control panel

• Single sign on

• APS Controller API - Service discovery

- Cross-service communication and dependencies

- Notifications

• Configurable business terms

• Auto-scale

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For ISVs

• ISV packaging documentation & tools

• Support queue

• Certification guidelines & submission process

For service providers

• Application catalog

• News & events

APS Certified System Integration Partners

• Active.by

• <Epam>

• GlowTouch

• Implement.com

• iSynergy

• Softtec/SofCloudIT

• Biz Information Services

Technical Resources – APSStandard.org

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Come to the APS Theater to Learn More

Day 1 Wednesday 12:45 PM ePages

1:00 PM Infratel 1:15 PM SofCloudIT - APS SI

1:30 PM BackupAgent

1:45 PM Scality

2:00 PM Microsoft

2:15 PM Google Apps

2:30 PM Pinnacle Cart

2:45 PM R1Soft

3:00 PM UNITY Mobile

3:15 PM SpamExperts

3:30 PM StopTheHacker

3:45 PM Open-Xchange

Day 2 Thursday 12:45 PM Symantec.cloud

1:00 PM Jelastic

1:15 PM Apptix

1:30 PM Attracta

1:45 PM Global Relay

2:00 PM goMobi

2:15 PM Quest

2:30 PM CloudFlare

2:45 PM MXSweep

3:00 PM McAfee

3:15 PM Asigra

3:30 PM Office Desktop

3:45 PM SiteLock

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• ISVs package your SaaS services and convert your applications to SaaS with APS

•Service providers and hosters - Make sure you have the Parallels SaaS module for full APS support

•APS-enabled hosters – Identify services or software you want in your catalog and use ISV for seamless onboarding

Key Takeaways / Call to Action

Q&A

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APSStandard.org Website

• APS Documentation & Development Tools

• APS Questionnaire (http://survey.apsstandard.org/index.php?sid=2)

• APS Support Queue

• APS Certification

• APS Application Catalog

Parallels Automation Test Bed (via www.APSStandard.org)

Parallels.com

• Parallels Automation

- www.parallels.com/products/automation

• Parallels Plesk Panel Information & Product Downloads

- www.parallels.com/products/plesk

• Parallels Partner Network

- www.parallels.com/partnernet/product-documentation/ (registration required)

• Parallels Technical Network (PTN)

- www.parallels.com/ptn (registration required)

Technical Resources – APS & Parallels Websites