Are we becoming desi

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A growing number of Indians also prefer watching content in their respective vernacular language.-Business Today

Regional languages are fueling YouTube's growth in India-Economic Times

Vernacular content: the new mantra for success in digital marketing-TOI

Animal Planet goes Hindi

Close to 53% Internet access in India happens from non-metros

Indian-ness Rising

From Europe to thegullis & bazaars ofsmall town India

Baroda

Kunoor

Haridwar LucknowKanpur

Dhanbad

Balali

Mathura Bareilly

Bhopal Jhansi

Hoshangabad

Kota Jaipur

Reality trumpsfantasy

Celebrating the lesser known common man

SMALL IS THE NEW BIG

Local brands doing well in respective markets

5

TOPSHINE SALT(ORISSA RURAL)

13%285%

BLEACH BELT(KARNATAKA)

4%

21%

ROYAL TWISTY(CHATTISGARH)

20%28%

GOPAL GATHIA(GUJARAT)

13%117%

FAVO ATTA(ORISSA)

21%76%

BOVONTO(TAMIL NADU)

16%47%

GOPAL POWDER(TAMIL NADU)

14%32%

Penetration Growth compared prior 12 months

*Local brands are those not present in more than 2 states. Rest of the states the Penetration is less than

0.25%

MAT Mar ‘19

NATURE POWER SOAP(TAMIL NADU)

41%11%

• IMRB MAT Mar ‘19

Local brands combined growing FASTER than category

0.4 18 6 4 632

107

14 9 11

Salt Salty snack Beverage Metal Polish Washing Powder

Category Growth Local brand Growth

Vol Share

West Bengal Gujarat Tamil Nadu Tamil Nadu Andhra Pradesh

24% 35% 39% 20% 35%

Telugu KannadaEnglish

Pro Kabaddi LeagueGujarat Fortune Giants

THE NEW FAVORITEOF INDIA

WITH THE POPULARIZATION OF OTHER SPORTS AND MANY SPORTSLEAGUES COMING IN, THE VIEWERSHIP OF IPL HIT A DROP BY OVER 10MILLION VIEWERS LAST YEAR.

AND PRO KABADDI LEAGUE BECAME THE FASTEST GROWING SPORTSLEAGUE IN INDIA. THE FIFTH SEASON OF PRO KABADDI LEAGUE (2017)GREW BY 68% OVER THE FOURTH SEASON.

LEAGUES WATCHED ON TV

Pro Kabaddi

League

Source: Nielsen Sports Market Research 2016

Base: Total (n=2400), 18 – 35 Males (n=859), 18 – 35 Females (n=558)

Gujarat Fortune Giants• In 2017, Fortune launched their own team called Gujarat

Fortune Giants in the Pro-Kabbadi League to ensure Kabaddithrives in the hearts of millions.

Click Video

Changing Indian Palate

11

A Healthy Beginning..

AWL Case Study 1

KhichdiNational food

Problem Identification from Consumer Insight

• I lead an active lifestyle and try to keep myself healthy by eating healthy food and exercise

• Because of my busy schedule, it becomes tough for me to prepare healthy food for me and my family in short span of time and eat

• A lot of times, healthy foods aren’t the most tasty food available

Tasty Food Convenience Healthy

Can a product have all the following benefits?

Go-to-food for young professionals and working women who seek both health and taste without investing much time in cooking

Think Global

Eat Local

Chocolate + Golgappa = Chocolate Golgappas

Boondi laddoo + Cheesecake =Boondi Laddoo Cheesecake

Iced Fusion Tea | A Mix of Fruit Tea and Tender Coconut Water

17

Rajma rice + sauce = Spicy Rajma Rice with Marinara Sauce Recipe Pizza + Naan =Naanza Assorted Rice Kheer

Sushi

18

India’s No.1 Edible Oil brand Decided to make a

revolutionary change in Gujarat Market

AWL Case Study 2

Gujarat Indeed a Paradise for Food Lovers

Khandvi

Khaman

Dhokla

Methi Gota

Ground Nut Oil

What is Common between them

apart from being Gujarati Dishes??

M A R K E T R E S E A R C H | C o n s u m e r I n s i g h t

“I am aware that Groundnut oil is unhealthy yet I & my Family

consume it for Taste which we cannot compromise”- Groundnut Users

Does G ro undnut have any future?Or

I s i t H e a d i n g t o w a r d s a D e a d e n d ?

Or may be not!, there can be Healthy ALTERNATIVES!

BRIDGING THE GAP

THE HEALTHY LIFESTYLE WITH

THE TASTE OF GROUNDNUT

The taste that takes you to your childhood days? “Bachpan wala Swaad, Ab Health Ke saath”

Thus Came

Blend : 30% filtered groundnut + 70% sunflower oil

5L Jar1L Pet1L Pouch

ROCP

Volume Contribution % Vol.Growth Vs. LY

MAT Aug 17 MAT Aug 18 MAT Aug 19 MAT Aug 18 MAT Aug 19

Industry 100 100 100 12.5 9.4

National Brands 49 47 48 8.1 10.4

Regional Brands 51 53 52 16.9 8.5

Regional Players Play a Prominent role in ROCP

Source : AC Nielsen Retail Index Data Aug 19 ROCP:Refined Oil Consumer PackNielsen only captures only up to 5 ltr/kg consumer packs.