The image
www. .xyz
© 2
015
Ac
tine
oC
on
sulti
ng
LLP
www. .xyzThe
José Casal
@jose_casaljose.casal@actineo.email
THINKING?ARE WE REALLY
www. .xyz
DO YOU THINKWE ACT RATIONALLYMOST OF THE TIME?
DO YOU THINK PEOPLE REACT
INSTINCTIVELY?
TECHNOLOGY CHANGES.PEOPLE DON’T
Jon Terry at #lascot16
People aren't rational. We're not
thinking machines, we're -
we're feeling machines that
happen to think.
― Peter Watts, Blindsight
Mental effort, I would argue,
is relatively rare.Most of the time
we coast.
― Daniel Kahneman
SYSTEM 1
Fast
Always alert
Unconscious
Effortless
Rules of thumb
Everyday decisions
Error Prone
SYSTEM 2
Slow
Conscious
Effortful
Abstract thinking
Complex decisions
Reliable
OVER TIME, WE DEVELOP NEW TRUISMS. WE DO NOT QUESTION THEM AND USE THEM WITHOUT REALLY THINKING
SOME EXAMPLES OF THESE RULES OF THUMBS
“Making sure resources are busy increases efficiency and productivity”
“On-time, on-budget and on-scope are the most important things to manage”
“Minimising cost is good”
“Openplanistheoptimalofficelayoutforcreativework”
“Teams must run a 15-minute stand-up on a daily basis”
“Cross-functionalteamsarethebestwaytodeliverproducts”
“Eventsmustberunonaregularcadence”
habituationhəbɪtʃʊˈeɪʃ(ə)n,həbɪtjʊ-/
noun
thediminishingofaninnateresponsetoafrequentlyrepeatedstimulus.
“I took 3 tickets from our board. No one noticed the missing
tickets during the stand-up!”
“Duringthestand-upwetookonsomeoneelse’spersona.Itwaseye-opening”
“Swapjobsforaday”
“Hackathonscanbreaktheroutine”
KEEP THINGS WEIRD
www. .xyz