Welcome to the

Are You Ready?For Chinese International Travellers

Training Programme

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COTRI China Outbound Tourism Research Institute is the worldwide leading independent research institute for analysis, consulting and quality assessment relating to the Chinese Outbound Tourism market.

Headquarter: Heide/Germany China office: Beijing

Fritz-Thiedemann Ring 20

25746 Heide / Germany

Phone +49 481 85 55 523

Fax +49 481 85 55 121

E mail info@chinabound.com

Room 508, Building 2B, Gui Gu

Liang Cheng, No. 1 Nong Da Nan

Rd., Haidian District, Beijing

100084/P.R. Of China

Phone +8613820418485

E mail yuanyi@china-outbound.com

China Outbound Tourism Research Institute

PATA Pacific Asia Travel Association is a not-for-profit membership association dedicated to building responsible travel to, from and within the Pacific Asia RegionHeadquarter: Bangkok, Thailand39 national Chapters in Asia, Americas and Europe

www.pata.org

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Your trainers today:

Prof. Dr. Wolfgang Georg Arlt Director of COTRI China Outbound Tourism

Research Institute

MBA, Berenice AcevesGeneral Manager of COTRI China Outbound

Tourism Research Institute

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Seven modules based on the correspondingchapters 1-7 of Are You Ready? For ChineseInternational Travellers

PowerPoint presentationGroup activities connected to the content of the moduleDiscussion

Module 8: Group project

Module 9: ExaminationSuccessful participants receive a personal certificateas Certified China Outbound Tourism QualityHost (COQ Host) and their company or organisationis certified as China Outbound Tourism QualityLabel Candidate (COQ Candidate)

This training programme consists of nine modules

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Each module lasts about 90 minutes

General structure of Modules 1-7:

30 min. of PowerPoint lecture and content presentation

15 min. of questions and answers to the lecture

30 min. of group activity15 min. of localisation, transfer,

discussion

General structure of Module 8:

90 min. Analysis project

General structure of Module 9:

30 min. Examination60 min. Discussion, announcementof results, conclusion of the training

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Goals of Are You Ready? For Chinese International Travellers

Providing participants with focused information based on scientific research and practical experiences about the special characteristics, needs, expectations and behaviour of Chinese travellers

Enabling participants to adapt products and services, to develop adequate strategies and facilitate quality assurance

Offering participants the opportunity to start the China Outbound Tourism Quality Label (COQ Label) process for a sustainable and successful engagement with the Chinese market