Post on 14-May-2015
description
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Advanced (and some very old) techniques for making the most of social media
paul caplanthe Internationale
Are you sitting comfortably..?
Outline of the day
10.00 – 10.30: The Live Web – the biggest party you’ve ever been invited to. 10.30 – 11.30: Words: Twitter, Blogs and Facebook11.30 - 11.45: Coffee11.45 - 12.15: Pictures: Flickr12.15 – 12.45: Mash-ups: Maps12.45 - 13.45: Lunch
Outline of the day
13.45 – 16.00: Social media surgery
The Live Web
The times they are a changin’
The Web as a library
The Web as the new TV
The Web as a Party
The breakuphttp://www.youtube.com/watch?v=D3qltEtl7H8
PASSION: the people at the PartyP is for PeopleA is for ActiveS is for SupplyS is for SmartI is for IrreverentO is for OwnershipN is for Niches
This is not a threat, it’s a possibility
and you’re just one of them…
And so…Where do I want to be?What do I want to do?Who do I want to talk with?Who do I want to listen to?What do they expect of me?How can I add value?How will I manage ?When and how will I leave?
the old rules
Words
Harold Evans
Babies and bathwater…The Inverse PyramidActivePositiveSpecificNouns and verbsClichésNews valuesNews structure
WWWWW
Some (content) principlesV is for VoiceI is for i with a small IS is for SimpleI is for ImproviseO is for Open SourceN is for Narrative
Words: let’s start small
Twitter as small form fiction, flash fiction, haiku… or just post-it notes.
What is Twitter?Chatter or “ambient intimacy”Relationships or realationshipsThe stream
… and what’s it for?InformationQuestionsNews
The Twitter challengeSmall storiesAdded valueContent jammin’
Case story
How Twitter works in one situation
Some Twitter spaces to look athttp://twitter.com/SuffolkTShttp://twitter.com/KMCnetworkshttp://twitter.com/uknationalparkshttp://twitter.com/wolvesparkieshttp://twitter.com/natashabadhwarhttp://twitter.com/TuftsUniversity
Some (Twitter) principlesKeep it shortKeep it activeThink streamBe linkyBe 3DBe colourfulGrab the tagand... add value
Words: a few more characters
Blogs as diary, notepad, noticeboard or suggestion box.
What is a Blog?Diary or journalPortfolioSounding boardWebsite
… and what’s it for?StorytellingSharing and linkingExperimentingExpanding
Case story
Whose story is it anyway..?
http://www.savethechildren.org.uk/en/mummy-bloggers-head-to-bangladesh.htm
Some Blog spaces to look athttp://plymouthbb.wordpress.com/http://suffolktradingstandards.wordpress.com/http://cllrandrewwallis.blogspot.comhttp://www.nypl.org/voices/blogs/blog-channelshttp://swansealibraries.blogspot.com/http://jimdixon.wordpress.com/
Some (Blog) principlesThink storiesThink start not endingBe linkyBe relevant and nowBe youand... add value
Words: a hybrid space
Facebook as wall, storyspace and network.
What is Facebook?SocialNetworkNetwork of networks
… and what’s it for?TalkingAnsweringMeetingEmpowering
Case story
Whose job is it anyway?
Some Facebook spaces to look athttp://www.facebook.com/letstalkcentralhttp://www.facebook.com/pages/Sunderland-Un
ited-Kingdom/Sunderland-City-Council-Planning-Policy-Section/143850600228
http://www.facebook.com/nationaltrust?v=wallhttp://www.facebook.com/universityofmichigan
Some (Facebook) principlesGroupthinkJoin and leadMultimediaBe linkyVoices pluralOpen sourceBe globaland... add value
Coffee
The old rules
Pictures
Henri Cartier Bresson
Babies and bathwater…The Decisive
MomentThe ordinaryComposition
DiagonalsRule-of-thirdsTriangles
TimingObservation
Revisiting (content) principlesV is for VoiceI is for i with a small IS is for SimpleI is for ImproviseO is for Open SourceN is for Narrative
Pictures: my pix our pix
Flickr: social pictures, imageflow, slidestreams and groups
What is Flickr?Photo albumPhoto archivePhoto club
… and what’s it for?DisplayIllustrationCollectionConnection
Case story
Whose photo is it anyway?
Some photo spaces to look athttp://www.flickr.com/photos/centralbedfordshir
e/http://www.flickr.com/groups/britishcountryside/http://www.facebook.com/stanford?ref=s#/albu
m.php?aid=7389&id=6192688417http://www.flickr.com/photos/salfordcitycouncilhttp://www.flickr.com/groups/sandwell/
Some (Flickr) principlesTake lotsShare lotsJoin lotsTag lotsComment lotsEmbed lots… and add value
The old rules
Mash-ups
Maps: adding what to where
Google Maps: more than just pins
What is Google Maps?Maps and overlaysPins and markers… and Google Earth
… and what’s it for?LocationInformationSharingCreating
Case story
Whose map is it anyway?
http://www.playtowerhamlets.org.uk/index.php?page=Play_Places_Map
Some Mash-up spaces to look athttp://sanfrancisco.crimespotting.org/abouthttp://urbanforestmap.org/http://217.20.24.202:8080/connect/http://maps.police.uk/http://www.emergencyfoodshelf.org/AboutUs/C
ontactUs/DirectionsToEFN.aspxhttp://www.ilovemountains.org/myconnection/
Some (Map) principlesThink informationThink searchThink journeysThink embedThink imagesThink collaborate… and add value
Lunch
Social Media Surgery
My bookmarks and notesAs discussed, here are some links to
monitoring tools and other sites and services mentioned. As a delicious list, this will be updtaed regularly. Subscribe to the RSS feed… and follow the Twitter stream:
http://www.delicious.com/theinternationale/conversationaudit http://www.delicious.com/theinternationale/content2bdifferent http://www.delicious.com/theinternationale/tools http://www.delicious.com/theinternationale/tools
And in case you need moreI’ll post more links as I find them:
twitter.com/internationale
delicious.com/theinternationale/content2bdifferent
contact me:http://www.slideshare.net/theinternationale
Paul Caplanpraxis@theinternationale.comTwitter.com/internationale07801 151 052