Are Your Titles Irresistibly Click Worthy? - SESNY 2012

transcript

Click Through Rate Optimization

@dan_shure www.evolvingseo.com

Titles -> 80/20 Rule

NOISE!!!

Your Content Can Be GREAT.

But when you tweet it, share it, post it… are you only getting this?

Whooops Wrong Crickets…

*Ahem* Are you only getting THIS?

Wrong Cricket AGAIN.

Slides. #Fail - sorry

Are Your TitlesIrresistibly Click Worthy?

7 Ingredients of a Click Worthy Title

http://mz.cm/seo-titles

1. Curiosity

4 elements

1. Curiosity - unexpected

1. Curiosity – incomplete thought

1. Curiosity – present a conflict

1. Curiosity – state what something isn’t

2. Benefit

3. Emotion

4. Tangible

5. Appearance

6. Sound

7. Expectations

What About The SEO?

This Kind of SEO?

THIS kind of SEO.

Image credit: someone on the web

THIS kind of SEO.

Image credit: the dog

Optimize These 3 Things

50% for SEO 50% for CLICKS

1.Title Tag – CTR / Rankings2.URL – Keywords / Concise3.Top Header <H1> - Harmonize w/title

Be Mindful of How Your Titles Appear Around the Web

Four Places

1. SERPs2. Twitter3. Facebook4. Google Plus

The SERPs

Twitter

Facebook

USE THE OPEN GRAPH

Nuff said…

Google Plus

Analyze Your CTR

Use Bit.ly for Social Media

Use Webmaster Tools for SERPs

Practice!!

Re-write other people’s titles in Tweets

Study Places Where Different Articles By Different Authors Get Mixed Together

Inbound.org

Most often it’s the best titled posts that rise to the top of inbound, or hacker news etc

Results!!

Just Last Night

Lots More Resources

http://mz.cm/seo-titles

Follow Me

@dan_shure

Thanks!!

Are Your Titles Irresistibly Click Worthy? - SESNY 2012

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