Post on 24-May-2015
description
transcript
21.09.11
5 Branding Guidelines
Logo Colours
The primary logo below contains the full title – Shutl. Wherever possible the rocket
should be present on the logo in Shutl Red as shown. It can also appear in black
where budget is a restraint.
Black on white Reverse (white) on darker tones
red on white red on lighter tones
Shutl Main Red:
Pantone 485 C
C0 M100 Y99 K4
R208 G31 B40
HEX D01F28
Shutl Black:
Pantone BLACK
C0 M0 Y0 K0100
Please note:
The black logo should never
appear on in any ‘dark’ colour
background.
Shutl Accent Red:
Pantone 484 C
C0 M100 Y99 K4
R208 G31 B40
HEX D01F28
Shutl Accent Grey:
Pantone BLACK
C0 M0 Y0 K70
@ 70%
Shutl Colour Palette:
Shutl:who, why, what, how?
5 Branding Guidelines
Logo Colours
The primary logo below contains the full title – Shutl. Wherever possible the rocket
should be present on the logo in Shutl Red as shown. It can also appear in black
where budget is a restraint.
Black on white Reverse (white) on darker tones
red on white red on lighter tones
Shutl Main Red:
Pantone 485 C
C0 M100 Y99 K4
R208 G31 B40
HEX D01F28
Shutl Black:
Pantone BLACK
C0 M0 Y0 K0100
Please note:
The black logo should never
appear on in any ‘dark’ colour
background.
Shutl Accent Red:
Pantone 484 C
C0 M100 Y99 K4
R208 G31 B40
HEX D01F28
Shutl Accent Grey:
Pantone BLACK
C0 M0 Y0 K70
@ 70%
Shutl Colour Palette:
•Team:12 based in Shoreditch, 8 in Karachi
•Growth: 75+% month-on-month sales growth since Jan ’11
•Customers: 76% NPS - among highest of any UK biz
About us
5 Branding Guidelines
Logo Colours
The primary logo below contains the full title – Shutl. Wherever possible the rocket
should be present on the logo in Shutl Red as shown. It can also appear in black
where budget is a restraint.
Black on white Reverse (white) on darker tones
red on white red on lighter tones
Shutl Main Red:
Pantone 485 C
C0 M100 Y99 K4
R208 G31 B40
HEX D01F28
Shutl Black:
Pantone BLACK
C0 M0 Y0 K0100
Please note:
The black logo should never
appear on in any ‘dark’ colour
background.
Shutl Accent Red:
Pantone 484 C
C0 M100 Y99 K4
R208 G31 B40
HEX D01F28
Shutl Accent Grey:
Pantone BLACK
C0 M0 Y0 K70
@ 70%
Shutl Colour Palette:
1st e-Commerce transaction11th August 1994
5 Branding Guidelines
Logo Colours
The primary logo below contains the full title – Shutl. Wherever possible the rocket
should be present on the logo in Shutl Red as shown. It can also appear in black
where budget is a restraint.
Black on white Reverse (white) on darker tones
red on white red on lighter tones
Shutl Main Red:
Pantone 485 C
C0 M100 Y99 K4
R208 G31 B40
HEX D01F28
Shutl Black:
Pantone BLACK
C0 M0 Y0 K0100
Please note:
The black logo should never
appear on in any ‘dark’ colour
background.
Shutl Accent Red:
Pantone 484 C
C0 M100 Y99 K4
R208 G31 B40
HEX D01F28
Shutl Accent Grey:
Pantone BLACK
C0 M0 Y0 K70
@ 70%
Shutl Colour Palette:
Web in ’94
5 Branding Guidelines
Logo Colours
The primary logo below contains the full title – Shutl. Wherever possible the rocket
should be present on the logo in Shutl Red as shown. It can also appear in black
where budget is a restraint.
Black on white Reverse (white) on darker tones
red on white red on lighter tones
Shutl Main Red:
Pantone 485 C
C0 M100 Y99 K4
R208 G31 B40
HEX D01F28
Shutl Black:
Pantone BLACK
C0 M0 Y0 K0100
Please note:
The black logo should never
appear on in any ‘dark’ colour
background.
Shutl Accent Red:
Pantone 484 C
C0 M100 Y99 K4
R208 G31 B40
HEX D01F28
Shutl Accent Grey:
Pantone BLACK
C0 M0 Y0 K70
@ 70%
Shutl Colour Palette:
Delivery has not...
Shoppers must still wait day(s) for a delivery that occurs at a time that suits the courier company
e-Commerce and the web have come a long way in 17 years
5 Branding Guidelines
Logo Colours
The primary logo below contains the full title – Shutl. Wherever possible the rocket
should be present on the logo in Shutl Red as shown. It can also appear in black
where budget is a restraint.
Black on white Reverse (white) on darker tones
red on white red on lighter tones
Shutl Main Red:
Pantone 485 C
C0 M100 Y99 K4
R208 G31 B40
HEX D01F28
Shutl Black:
Pantone BLACK
C0 M0 Y0 K0100
Please note:
The black logo should never
appear on in any ‘dark’ colour
background.
Shutl Accent Red:
Pantone 484 C
C0 M100 Y99 K4
R208 G31 B40
HEX D01F28
Shutl Accent Grey:
Pantone BLACK
C0 M0 Y0 K70
@ 70%
Shutl Colour Palette:
The Delivery Problem
IMRG, April ‘10
Failed deliveries cost e-retail £790m - £1bn pa
2/3 cart abandoners cite delivery as reasonContinental Research (for RM Brighter Insights), ’09
61% online comments about home delivery are negativeUbervu, Sep ’11- 1,964 comments over 90 days, reach of 975k
90% online shoppers cite delivery as top annoyanceCo-op + CBI/Pfizer. Jul ’11
From £FREE*
Delivery within 90 minutes of purchase
Shopper chooses 1 hour delivery window
*to consumer, from £4.95 to retailer
“Hub & Spoke” Express
97% Courier, Express & Parcel Market
+3,000 more!
“Point to Point” Courier
3% Courier, Express & Parcel Market
+3,000 more!
“Point to Point” Courier
3% Courier, Express & Parcel Market
5 Branding Guidelines
Logo Colours
The primary logo below contains the full title – Shutl. Wherever possible the rocket
should be present on the logo in Shutl Red as shown. It can also appear in black
where budget is a restraint.
Black on white Reverse (white) on darker tones
red on white red on lighter tones
Shutl Main Red:
Pantone 485 C
C0 M100 Y99 K4
R208 G31 B40
HEX D01F28
Shutl Black:
Pantone BLACK
C0 M0 Y0 K0100
Please note:
The black logo should never
appear on in any ‘dark’ colour
background.
Shutl Accent Red:
Pantone 484 C
C0 M100 Y99 K4
R208 G31 B40
HEX D01F28
Shutl Accent Grey:
Pantone BLACK
C0 M0 Y0 K70
@ 70%
Shutl Colour Palette:
Shutl displayed as branded fulfillment option within retail channel
5 Branding Guidelines
Logo Colours
The primary logo below contains the full title – Shutl. Wherever possible the rocket
should be present on the logo in Shutl Red as shown. It can also appear in black
where budget is a restraint.
Black on white Reverse (white) on darker tones
red on white red on lighter tones
Shutl Main Red:
Pantone 485 C
C0 M100 Y99 K4
R208 G31 B40
HEX D01F28
Shutl Black:
Pantone BLACK
C0 M0 Y0 K0100
Please note:
The black logo should never
appear on in any ‘dark’ colour
background.
Shutl Accent Red:
Pantone 484 C
C0 M100 Y99 K4
R208 G31 B40
HEX D01F28
Shutl Accent Grey:
Pantone BLACK
C0 M0 Y0 K70
@ 70%
Shutl Colour Palette:
Consumer selects: Now/ Later and receives a quote
5 Branding Guidelines
Logo Colours
The primary logo below contains the full title – Shutl. Wherever possible the rocket
should be present on the logo in Shutl Red as shown. It can also appear in black
where budget is a restraint.
Black on white Reverse (white) on darker tones
red on white red on lighter tones
Shutl Main Red:
Pantone 485 C
C0 M100 Y99 K4
R208 G31 B40
HEX D01F28
Shutl Black:
Pantone BLACK
C0 M0 Y0 K0100
Please note:
The black logo should never
appear on in any ‘dark’ colour
background.
Shutl Accent Red:
Pantone 484 C
C0 M100 Y99 K4
R208 G31 B40
HEX D01F28
Shutl Accent Grey:
Pantone BLACK
C0 M0 Y0 K70
@ 70%
Shutl Colour Palette:
Quote generated from each carrier within Shutl platform, best picked based on price & quality
££££
£££
££££
££
£££
£££
5 Branding Guidelines
Logo Colours
The primary logo below contains the full title – Shutl. Wherever possible the rocket
should be present on the logo in Shutl Red as shown. It can also appear in black
where budget is a restraint.
Black on white Reverse (white) on darker tones
red on white red on lighter tones
Shutl Main Red:
Pantone 485 C
C0 M100 Y99 K4
R208 G31 B40
HEX D01F28
Shutl Black:
Pantone BLACK
C0 M0 Y0 K0100
Please note:
The black logo should never
appear on in any ‘dark’ colour
background.
Shutl Accent Red:
Pantone 484 C
C0 M100 Y99 K4
R208 G31 B40
HEX D01F28
Shutl Accent Grey:
Pantone BLACK
C0 M0 Y0 K70
@ 70%
Shutl Colour Palette:
On checkout, delivery sent via API directly into chosen carrier’s transportation management system
£££
SHOP
5 Branding Guidelines
Logo Colours
The primary logo below contains the full title – Shutl. Wherever possible the rocket
should be present on the logo in Shutl Red as shown. It can also appear in black
where budget is a restraint.
Black on white Reverse (white) on darker tones
red on white red on lighter tones
Shutl Main Red:
Pantone 485 C
C0 M100 Y99 K4
R208 G31 B40
HEX D01F28
Shutl Black:
Pantone BLACK
C0 M0 Y0 K0100
Please note:
The black logo should never
appear on in any ‘dark’ colour
background.
Shutl Accent Red:
Pantone 484 C
C0 M100 Y99 K4
R208 G31 B40
HEX D01F28
Shutl Accent Grey:
Pantone BLACK
C0 M0 Y0 K70
@ 70%
Shutl Colour Palette:
Shopper receives tracking email enabling them to GPS track courier in real-time
Shutl receives status updates and measures performance against SLA
5 Branding Guidelines
Logo Colours
The primary logo below contains the full title – Shutl. Wherever possible the rocket
should be present on the logo in Shutl Red as shown. It can also appear in black
where budget is a restraint.
Black on white Reverse (white) on darker tones
red on white red on lighter tones
Shutl Main Red:
Pantone 485 C
C0 M100 Y99 K4
R208 G31 B40
HEX D01F28
Shutl Black:
Pantone BLACK
C0 M0 Y0 K0100
Please note:
The black logo should never
appear on in any ‘dark’ colour
background.
Shutl Accent Red:
Pantone 484 C
C0 M100 Y99 K4
R208 G31 B40
HEX D01F28
Shutl Accent Grey:
Pantone BLACK
C0 M0 Y0 K70
@ 70%
Shutl Colour Palette:
Carrier’s Quality Rating updated with quantitative & qualitative feedback.
Carriers with higher ratings are able to access more deliveries & higher margins
5 Branding Guidelines
Logo Colours
The primary logo below contains the full title – Shutl. Wherever possible the rocket
should be present on the logo in Shutl Red as shown. It can also appear in black
where budget is a restraint.
Black on white Reverse (white) on darker tones
red on white red on lighter tones
Shutl Main Red:
Pantone 485 C
C0 M100 Y99 K4
R208 G31 B40
HEX D01F28
Shutl Black:
Pantone BLACK
C0 M0 Y0 K0100
Please note:
The black logo should never
appear on in any ‘dark’ colour
background.
Shutl Accent Red:
Pantone 484 C
C0 M100 Y99 K4
R208 G31 B40
HEX D01F28
Shutl Accent Grey:
Pantone BLACK
C0 M0 Y0 K70
@ 70%
Shutl Colour Palette:
Shopper is sent email requesting feedback on qualitative aspects of Shutl experience
5 Branding Guidelines
Logo Colours
The primary logo below contains the full title – Shutl. Wherever possible the rocket
should be present on the logo in Shutl Red as shown. It can also appear in black
where budget is a restraint.
Black on white Reverse (white) on darker tones
red on white red on lighter tones
Shutl Main Red:
Pantone 485 C
C0 M100 Y99 K4
R208 G31 B40
HEX D01F28
Shutl Black:
Pantone BLACK
C0 M0 Y0 K0100
Please note:
The black logo should never
appear on in any ‘dark’ colour
background.
Shutl Accent Red:
Pantone 484 C
C0 M100 Y99 K4
R208 G31 B40
HEX D01F28
Shutl Accent Grey:
Pantone BLACK
C0 M0 Y0 K70
@ 70%
Shutl Colour Palette:
Shopper is sent email requesting feedback on qualitative aspects of Shutl experience
All feedback is streamed live & undedited to: @shutlfeed & shutl.co.uk
5 Branding Guidelines
Logo Colours
The primary logo below contains the full title – Shutl. Wherever possible the rocket
should be present on the logo in Shutl Red as shown. It can also appear in black
where budget is a restraint.
Black on white Reverse (white) on darker tones
red on white red on lighter tones
Shutl Main Red:
Pantone 485 C
C0 M100 Y99 K4
R208 G31 B40
HEX D01F28
Shutl Black:
Pantone BLACK
C0 M0 Y0 K0100
Please note:
The black logo should never
appear on in any ‘dark’ colour
background.
Shutl Accent Red:
Pantone 484 C
C0 M100 Y99 K4
R208 G31 B40
HEX D01F28
Shutl Accent Grey:
Pantone BLACK
C0 M0 Y0 K70
@ 70%
Shutl Colour Palette:
Shopper is sent email requesting feedback on qualitative aspects of Shutl experience
All feedback is streamed live & undedited to: @shutlfeed & shutl.co.uk
5 Branding Guidelines
Logo Colours
The primary logo below contains the full title – Shutl. Wherever possible the rocket
should be present on the logo in Shutl Red as shown. It can also appear in black
where budget is a restraint.
Black on white Reverse (white) on darker tones
red on white red on lighter tones
Shutl Main Red:
Pantone 485 C
C0 M100 Y99 K4
R208 G31 B40
HEX D01F28
Shutl Black:
Pantone BLACK
C0 M0 Y0 K0100
Please note:
The black logo should never
appear on in any ‘dark’ colour
background.
Shutl Accent Red:
Pantone 484 C
C0 M100 Y99 K4
R208 G31 B40
HEX D01F28
Shutl Accent Grey:
Pantone BLACK
C0 M0 Y0 K70
@ 70%
Shutl Colour Palette:
Coverage
Towns Pop (m) % UK online shoppers
Aug
Sep
Oct
Nov
EdinburghGlasgowLeedsManchester
11.3 33%
BirminghamBelfastBristolCardiffLiverpool
14.5 42%
Slough/Staines/Maidenhead.Tyne/Wear/TeesSheffield
16.2 46%
Basingstoke,Coventry, Leicester,MK, NottinghamOxford, Reading,Southampton
17.9 51%
London 7.8 20%
5 Branding Guidelines
Logo Colours
The primary logo below contains the full title – Shutl. Wherever possible the rocket
should be present on the logo in Shutl Red as shown. It can also appear in black
where budget is a restraint.
Black on white Reverse (white) on darker tones
red on white red on lighter tones
Shutl Main Red:
Pantone 485 C
C0 M100 Y99 K4
R208 G31 B40
HEX D01F28
Shutl Black:
Pantone BLACK
C0 M0 Y0 K0100
Please note:
The black logo should never
appear on in any ‘dark’ colour
background.
Shutl Accent Red:
Pantone 484 C
C0 M100 Y99 K4
R208 G31 B40
HEX D01F28
Shutl Accent Grey:
Pantone BLACK
C0 M0 Y0 K70
@ 70%
Shutl Colour Palette:
5 Branding Guidelines
Logo Colours
The primary logo below contains the full title – Shutl. Wherever possible the rocket
should be present on the logo in Shutl Red as shown. It can also appear in black
where budget is a restraint.
Black on white Reverse (white) on darker tones
red on white red on lighter tones
Shutl Main Red:
Pantone 485 C
C0 M100 Y99 K4
R208 G31 B40
HEX D01F28
Shutl Black:
Pantone BLACK
C0 M0 Y0 K0100
Please note:
The black logo should never
appear on in any ‘dark’ colour
background.
Shutl Accent Red:
Pantone 484 C
C0 M100 Y99 K4
R208 G31 B40
HEX D01F28
Shutl Accent Grey:
Pantone BLACK
C0 M0 Y0 K70
@ 70%
Shutl Colour Palette:
Attract Shoppers Improve Conversion Increase Margin
Using local stores/stock & multichannel systems to provide a sustainable competitive advantage that will:
Why offer Shutl?
5 Branding Guidelines
Logo Colours
The primary logo below contains the full title – Shutl. Wherever possible the rocket
should be present on the logo in Shutl Red as shown. It can also appear in black
where budget is a restraint.
Black on white Reverse (white) on darker tones
red on white red on lighter tones
Shutl Main Red:
Pantone 485 C
C0 M100 Y99 K4
R208 G31 B40
HEX D01F28
Shutl Black:
Pantone BLACK
C0 M0 Y0 K0100
Please note:
The black logo should never
appear on in any ‘dark’ colour
background.
Shutl Accent Red:
Pantone 484 C
C0 M100 Y99 K4
R208 G31 B40
HEX D01F28
Shutl Accent Grey:
Pantone BLACK
C0 M0 Y0 K70
@ 70%
Shutl Colour Palette:
Argos
5 Branding Guidelines
Logo Colours
The primary logo below contains the full title – Shutl. Wherever possible the rocket
should be present on the logo in Shutl Red as shown. It can also appear in black
where budget is a restraint.
Black on white Reverse (white) on darker tones
red on white red on lighter tones
Shutl Main Red:
Pantone 485 C
C0 M100 Y99 K4
R208 G31 B40
HEX D01F28
Shutl Black:
Pantone BLACK
C0 M0 Y0 K0100
Please note:
The black logo should never
appear on in any ‘dark’ colour
background.
Shutl Accent Red:
Pantone 484 C
C0 M100 Y99 K4
R208 G31 B40
HEX D01F28
Shutl Accent Grey:
Pantone BLACK
C0 M0 Y0 K70
@ 70%
Shutl Colour Palette:
Implementation Challenge
When Shutl approached Argos in ’09 there was considerable risk associated with propostion:
Technological- would it work? could they make a market out of couriers
Operational- could couriers collect from stores & deliver to consumers
Demand- if offered, would Argos shoppers want the service?
Experience- having tried the service, would they like it?
Business case- were there enough customers wanting the service to
5 Branding Guidelines
Logo Colours
The primary logo below contains the full title – Shutl. Wherever possible the rocket
should be present on the logo in Shutl Red as shown. It can also appear in black
where budget is a restraint.
Black on white Reverse (white) on darker tones
red on white red on lighter tones
Shutl Main Red:
Pantone 485 C
C0 M100 Y99 K4
R208 G31 B40
HEX D01F28
Shutl Black:
Pantone BLACK
C0 M0 Y0 K0100
Please note:
The black logo should never
appear on in any ‘dark’ colour
background.
Shutl Accent Red:
Pantone 484 C
C0 M100 Y99 K4
R208 G31 B40
HEX D01F28
Shutl Accent Grey:
Pantone BLACK
C0 M0 Y0 K70
@ 70%
Shutl Colour Palette:
Implementation Challenge
Find a way of determining business case through pilot...
....without making real changes to Argos.co.uk or any existing technical/operational processes!
5 Branding Guidelines
Logo Colours
The primary logo below contains the full title – Shutl. Wherever possible the rocket
should be present on the logo in Shutl Red as shown. It can also appear in black
where budget is a restraint.
Black on white Reverse (white) on darker tones
red on white red on lighter tones
Shutl Main Red:
Pantone 485 C
C0 M100 Y99 K4
R208 G31 B40
HEX D01F28
Shutl Black:
Pantone BLACK
C0 M0 Y0 K0100
Please note:
The black logo should never
appear on in any ‘dark’ colour
background.
Shutl Accent Red:
Pantone 484 C
C0 M100 Y99 K4
R208 G31 B40
HEX D01F28
Shutl Accent Grey:
Pantone BLACK
C0 M0 Y0 K70
@ 70%
Shutl Colour Palette:
• Banner/Lightbox at end Check & Reserve journey
• Cobranded whitelabel site with EPDQ payment gateway
• Utilise existing in-store reservation process
• Order charged against internal credit account & reconciled later
• 2-12 store pilot commenced Aug ’10
• Roll out to additional 36 stores May ’11
Implementation
Aug ’10 - Sep ’11
5 Branding Guidelines
Logo Colours
The primary logo below contains the full title – Shutl. Wherever possible the rocket
should be present on the logo in Shutl Red as shown. It can also appear in black
where budget is a restraint.
Black on white Reverse (white) on darker tones
red on white red on lighter tones
Shutl Main Red:
Pantone 485 C
C0 M100 Y99 K4
R208 G31 B40
HEX D01F28
Shutl Black:
Pantone BLACK
C0 M0 Y0 K0100
Please note:
The black logo should never
appear on in any ‘dark’ colour
background.
Shutl Accent Red:
Pantone 484 C
C0 M100 Y99 K4
R208 G31 B40
HEX D01F28
Shutl Accent Grey:
Pantone BLACK
C0 M0 Y0 K70
@ 70%
Shutl Colour Palette:
• Banner/Lightbox at end Check & Reserve journey
• Cobranded whitelabel site with EPDQ payment gateway
• Utilise existing in-store reservation process
• Order charged against internal credit account & reconciled later
• 2-12 store pilot commenced Aug ’10
• Roll out to additional 36 stores May ’11
Implementation
Aug ’10 - Sep ’11
CTR on Shutl banner/lightbox
0%
5%
10%
15%
Click through rate (C
TR
)Aug ‘10Oct ‘10
Dec ‘10Feb ‘11
Apr ‘11Jun ‘11
Aug ‘11
Shutl conversion: Order Value / Delivery Value
0%!
5%!
10%!
15%!
20%!
25%!
30%!
35%!
40%!
45%!
50%!
0%!10%!20%!30%!40%!50%!60%!70%!80%!90%!100%!110%!120%!130%!140%!150%!
Con
vers
ion
Rat
e (%
)!
AOV / ADV (%)!
The Effects of AOV/ADV on Shutl's Conversion Rate!
Shopper Feedback
0%
10%
20%
30%
40%
50%
Sh
op
pe
rs Le
avin
g Fe
ed
back
Aug ‘10 Oct ‘10 Dec ‘10 Feb ‘11 Apr ‘11 Jun ‘11 Aug ‘11*
Shopper Feedback
25% shoppers leave feedback
Shopper Feedback
0%
10%
20%
30%
40%
50%
Sh
op
pe
rs Le
avin
g Fe
ed
back
Aug ‘10 Oct ‘10 Dec ‘10 Feb ‘11 Apr ‘11 Jun ‘11 Aug ‘11*
0
1
2
3
4
5
Fe
ed
back
Sco
re (0
-5*)
Aug ‘10 Oct ‘10 Dec ‘10 Feb ‘11 Apr ‘11 Jun ‘11 Aug ‘11*
Ease of Use Value for Money Speed of delivery Delivery Person
Shopper Feedback
Shopper Feedback
0%
10%
20%
30%
40%
50%
Sh
op
pe
rs Le
avin
g Fe
ed
back
Aug ‘10 Oct ‘10 Dec ‘10 Feb ‘11 Apr ‘11 Jun ‘11 Aug ‘11* 0
1
2
3
4
5
Fe
ed
back
Sco
re (0
-5*)
Aug ‘10 Oct ‘10 Dec ‘10 Feb ‘11 Apr ‘11 Jun ‘11 Aug ‘11*
Shopper Feedback
93%: average feedback score
Shopper Feedback
0%
10%
20%
30%
40%
50%
Sh
op
pe
rs Le
avin
g Fe
ed
back
Aug ‘10 Oct ‘10 Dec ‘10 Feb ‘11 Apr ‘11 Jun ‘11 Aug ‘11* 0
1
2
3
4
5
Fe
ed
back
Sco
re (0
-5*)
Aug ‘10 Oct ‘10 Dec ‘10 Feb ‘11 Apr ‘11 Jun ‘11 Aug ‘11*
-0.10.0
0.1
0.2
0.3
0.5
0.6
0.7
0.8
0.9
1.0
Ne
t Pro
mo
ter S
core
(NP
S)
Sep ‘10 Nov ‘10 Jan ‘11 Mar ‘11 May ‘11 Jul ‘11
Shopper Feedback
Promoters Detractors Passives
Shopper Feedback
0%
10%
20%
30%
40%
50%
Sh
op
pe
rs Le
avin
g Fe
ed
back
Aug ‘10 Oct ‘10 Dec ‘10 Feb ‘11 Apr ‘11 Jun ‘11 Aug ‘11* 0
1
2
3
4
5
Fe
ed
back
Sco
re (0
-5*)
Aug ‘10 Oct ‘10 Dec ‘10 Feb ‘11 Apr ‘11 Jun ‘11 Aug ‘11*
Shopper Feedback
Promoters Detractors Passives
78% rate 9-10/10 for likelihood to recommend
Awareness of Shutl prior to purchase
0%
25%
50%
75%
100%
Jan‘11 Mar ‘11 May ‘11 Jul ‘11 Sep ‘11
No Yes
Last week we began marketing proposition
Findings to date
2) Increased Conversion
3) New customers to Argos.co.uk
1) Increase in AOV
4) Customers actively shopping at Argos to use Shutl
5 Branding Guidelines
Logo Colours
The primary logo below contains the full title – Shutl. Wherever possible the rocket
should be present on the logo in Shutl Red as shown. It can also appear in black
where budget is a restraint.
Black on white Reverse (white) on darker tones
red on white red on lighter tones
Shutl Main Red:
Pantone 485 C
C0 M100 Y99 K4
R208 G31 B40
HEX D01F28
Shutl Black:
Pantone BLACK
C0 M0 Y0 K0100
Please note:
The black logo should never
appear on in any ‘dark’ colour
background.
Shutl Accent Red:
Pantone 484 C
C0 M100 Y99 K4
R208 G31 B40
HEX D01F28
Shutl Accent Grey:
Pantone BLACK
C0 M0 Y0 K70
@ 70%
Shutl Colour Palette:
what’s next?
5 Branding Guidelines
Logo Colours
The primary logo below contains the full title – Shutl. Wherever possible the rocket
should be present on the logo in Shutl Red as shown. It can also appear in black
where budget is a restraint.
Black on white Reverse (white) on darker tones
red on white red on lighter tones
Shutl Main Red:
Pantone 485 C
C0 M100 Y99 K4
R208 G31 B40
HEX D01F28
Shutl Black:
Pantone BLACK
C0 M0 Y0 K0100
Please note:
The black logo should never
appear on in any ‘dark’ colour
background.
Shutl Accent Red:
Pantone 484 C
C0 M100 Y99 K4
R208 G31 B40
HEX D01F28
Shutl Accent Grey:
Pantone BLACK
C0 M0 Y0 K70
@ 70%
Shutl Colour Palette:
any questions?