Post on 28-Nov-2014
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transcript
From Aristotle to Facebook.
A modern phenomenon explained by 2,000 years of research & theory.
The Human Genome.(Does not explain Human Behaviour).
image source: info.med.yale.edu
A Timeline of Social Psychology.
350 B.C.
Aristotle Ibn Khaldun Auguste Comte Harriet Martineau Friedrich Nietzsche 1850
1850
Gabriel Tarde Emile Durkheim Gustav Le Bon Norman Triplett Kurt Lewin
1900
1950
Solomon Asch Leon Festinger Robert Zajonc Albert Bandura Robin Dunbar
2000
image sources: see brightlemon.com
Key Social Theories.
Key Social Theories. Abyssinah (Group Solidarity), Ibn Kudhun (1378).
The "Herd" Mentality, Friedrick Nietzche (1883).
"Group mind"/ "Crowd Mind", Gustav Le Bon (1896).
Social Facilitation, Norman Triplett (1898).
Network Effect / Network Extentiality, Theodore Vail (1910).
Key Social Theories.Social Learning Theory, Cornell Montgomery (1893), Julian Rotter (1945), Albert Bandura (1977)
Group Interactions, Solomon Asch (1946)
Cognitive Dissonance, Leon Festinger (1954)
Social Development Theory, Lev Vygotsky (1962)
Social Identity Theory, Tajfel and Truner (1979)
Dunbar's Number Robin Dunbar, 2003
1: Use the Network effect / Network extentiality.
image source: jeffreywhitlock.blogspot.com
2: Use the Long Tail for User engagement.
image source: thebluegrassblog.com
Level of engagement
Number of users
image source: thebluegrassblog.com
Level of engagement
Number of users
vote...
like...rate...
comment...
that really complex taskonly the most dedicateduser will complete...
image source: thebluegrassblog.com
Level of engagement
Number of users
vote...
like...rate...
comment...
that really complex taskonly the most dedicateduser will complete...
3: Use Social Comparison.
4: Use Maslow's Hierarchy of Needs
image source: http://www.ict-learningnow.com
References.
http://www.brightlemon.com