Arvid Huisman, The Salvation Army in Des Moines How to get your news release... PUBLISHED BROADCAST...

transcript

Arvid Huisman, The Salvation Army in Des Moines

How to get your news release...

PUBLISHEDBROADCAST

ONLINE

How to get your news release published, broadcast, online...

Getacquainted

Visit the editor andnews director of each news outlet in yourservice area.

Think outside the box!

Think outside the box!Consider more than just the mainstream media.

Create a database

Create a databaseAnd keep it current!

Create a template

Create a templateCreate something that the media outlets will recognize and think of you each time they see one come across their desk!

Create a template

Is it newsworthy?

Is it newsworthy?Five traditional types of news releases – Announcements Created news Spot news Responses Bad news

Be newsfrugal...

News vs. advertising

The Five Ws...WhoWhatWhenWhereWhy

...and sometimes How

Journalisticstyle...

Journalistic style...A good lead sentence...

Journalistic style...

Just the facts, ma’am...

Journalisticstyle...

When possible, letit rest overnight!

Sending your news release...

Photographsand artwork...

Photographs and artwork...

CUTLINESalvation Army Day Campvolunteer Sherry Larsonreads a book with JenniferHarris. Reading skills improvement is a dailyactivity at Salvation ArmyDay Camp.

Follow-up...

Don’t be a bother

Follow-up...

Say“thanks”

Stay fresh...

Stay fresh... Writing workshops

TSA Conferences Community CollegesPublic Relations Society of America (PRSA)

Photography skills improvementwww.wikihow.com/Take-a-Good-Picturewww.easyphotography.info

"Doing business without advertisingis like winking at a girl in the dark. You know what you are doing but

nobody else does."

Arvid Huisman, The Salvation Army in Des Moines How to get your news release... PUBLISHED BROADCAST...

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