Ashley Furniture Marketing Show

transcript

Sales in the Digital AgeMiranda McCage, MediaSauce

A limited number of channels

Millions of channels

Control what people see

Everyone has a voice

Whether you request feedback or not...it’s online

69% of people have provided feedback to a brand online, either on their website or through a 3rd-party service.

Source: FEED Digital Experience Report, Razorfish, 2009

Social Media Has Shifted Who People Trust To Influence Their Decisions

Recommendations from people known 90%

Consumer opinions posted online 70%

Brand websites 70%

Editorial content (e.g. newspaper article) 69%

Brand sponsorships 64%

TV 62%

Newspaper 61%

Magazines 59%

Billboards / outdoor advertising 55%

Radio 55%

Emails signed up for 54%

Search engine results ads 41% Source: Nielsen Global Online Consumer Survey, April 2009

The Good News

Consumers are more receptive and actively engaged with brands

than ever before.

65% of consumers say that their digital experience either positively or negatively changed their opinion about a brand.

Source: FEED Digital Experience Report, Razorfish, 2009

Of that group...

97% say that their digital experience influenced whether or not they eventually purchased a product or service from that brand.

5 Digital Engagement Ideas

1. Drive repeat visits with Facebook

1. Drive repeat visits with Facebook 2. Leverage Twitter to push inventory

1. Drive repeat visits with Facebook 2. Leverage Twitter to push inventory3. Crowd-source ideas

1. Drive repeat visits with Facebook 2. Leverage Twitter to push inventory3. Crowd-source ideas 4. Blog to gain customer loyalty

1. Drive repeat visits with Facebook 2. Leverage Twitter to push inventory3. Crowd-source ideas 4. Blog to gain customer loyalty5. Grow your customer database and increase

repeat visits with targeted emails

Engagement = Brand Affinity

WHAT DO YOU NEED

TO DO NOW?

There are 31 BILLION searches on Google every month.

Recognize the Importance of Search

Understanding Search Basics

PAIDRESULT

PAID RESULT

ORGANIC

Understanding Search Basics

www.yournamehere.com(www.godaddy.com to buy)

Buy Your Primary Domain Name

Monitor What People Are Saying

www.google.com/alerts

http://search.twitter.com

Monitor What People Are Saying

Control Your Brand Presence

http://knowem.com

Get Connected

connect with mediasauceMiranda McCageCell: 812.219.7428miranda.mccage@mediasauce.comwww.mediasauce.com

OR CONNECT WITH ME ONLINE:

www.facebook.com/mirandamccagewww.twitter.com/mirandamccage or @mirandamccagewww.linkedin.com/in/mirandamccage

Ashley Furniture Marketing Show

Technology