PORTFOLIO

ASHRAF MAJIETDESIGN & ART DIRECTIONUAE MOBILE: +971 50 886 0941EMAIL: ashrafmaj@gmail.com

Curriculum VitaeAshraf Majiet

PERSONAL INFORMATION

Age: 29DOB: 20 Feb 1982ID: 8202205096088Sex: MaleMarital Status: MarriedHealth: ExcellentNationality: South AfricanDrivers License: South Africa and UAEMobile: UAE: +971 50 886 0941 SA: +27 84 440 6078

EDUCATION

Secondary Education: Rondebosch Boys High School Matriculated 1999Subjects Passed: English (HG) Afrikaans (HG) Mathematics (SG) Biology (HG) Art (HG) Design (SG)

Tertiary Education:2000 - 2004Graduated in 2003 and 2004Cape Technikon, Cape TownB-tech Degree in Graphic Design 2003

WORK EXPERIENCE

The Jupiter Drawing Room Cape Town, South Africa• Student Art Director 2004• Junior Art Director 2004• Junior Art Director 2005• Art Director 2006• Designer 2006

Team Y&R Dubai, U.A.E.• Designer 2007• Design Group Head 2008 till 2010

Tonic International Dubai, U.A.E.• Senior Art Director 2010 till present

STRENGTHS

• Degree in Graphic Design• Work experience as an Art Director and Designer• Good conceptualization skills• Problem solver • Strong visualizer • Strong Illustration and Drawing skills• Ambitious

PROGRAMS

• Adobe Illustrator• Adobe Photoshop• Adobe In Design• Adobe Acrobat• Macromedia Freehand

REFERENCES

• Ross Chowles ( Executive Creative Director ) The Jupiter Drawing Room Cape Town 021 442 7000• Joanne Thomas ( Creative Director of Design ) The Jupiter Drawing Room Cape Town 021 442 7000 • Trey Walsh ( Head of Design ) Team Y&R Dubai +971 50 903 4797• Joseph Bihag ( Creative Director ) Team Y&R Dubai +971 4 344 5444

ACHIEVEMENTS

• Cannes Young Lions winner UAE - 2010 ( Represented the UAE at the Cannes Advertising Festival )• SILVER - Clio 2007 ( Speaker Travel Pack - Design Indaba )• IN-BOOK - D&AD 2007 ( Speaker Travel Pack - Design Indaba )• FINALIST - Cannes 2007 ( Speaker Travel Pack - Design Indaba )• BRONZE - Loeries 2007 ( Speaker Travel Pack - Design Indaba )• GOLD - Loeries 2006 ( “Mettallica” TV/Cinema Commercial - Musica )• BRONZE - Loeries 2006 ( “Rock” Poster Campaign - Musica )• Finalist - Loeries 2006 ( “Jimmy Hendricks” Poster Illustration - Musica)• Finalist - Loeries 2006 ( Ambient Media - POWA )• Finalist - Loeries 2005 ( Press Ads - Daily Voice )• BRONZE - Lynx 2009 (Ecobiltity Packaging and Launch)• Completed Graphic Design Degree, Cum Laude

CV

ADVERTISING

BARKLAYS PREMIER LEAGUEAbu Dhabi TV Biggest Fan

These ads were part of the first phase in a campaign to get people to subscribe to the Premier League via ADTV.

BARKLAYS PREMIER LEAGUEAbu Dhabi TV Biggest Fan

The point of this campaign was to create excitement about the Premier League by finding the Biggest Fan in the Middle East.

BARKLAYS PREMIER LEAGUEAbu Dhabi TV Biggest Fan

The ads lead you to a Facebook page where you could upload video or images of youself, proving that you are the Biggest Fan

THE MSF WORLDMEDICINS SANS FRONTIERES Only see people in need

An ad to raise awareness for Doctors Without Borders.The ad replaces all the country names with the things causing problems in those countries.MSF does not see race, religion, politics or nationality, only the need.

ROCK MUSIC POSTER CAMPAIGNMUSICA Sex & drugs just jumped on the bandwagon

Musica’s Rock campaign (coinciding with a series of majorrock concerts) was all about showing that the store doesn’tjust stock rock albums, but also truly understands thehardcore nature of the genre.

Awards: Loeries Bronze

ROCK MUSIC POSTER CAMPAIGNMUSICA Nobody ever yells “We will, we will R&B you”

Musica’s Rock campaign (coinciding with a series of majorrock concerts) was all about showing that the store doesn’tjust stock rock albums, but also truly understands thehardcore nature of the genre.

Awards: Loeries Bronze

ROCK MUSIC POSTER CAMPAIGNMUSICAFunny how even rappers want to live like rock stars

Musica’s Rock campaign (coinciding with a series of majorrock concerts) was all about showing that the store doesn’tjust stock rock albums, but also truly understands thehardcore nature of the genre.

Awards: Loeries Bronze

JIMI HENDRICKS POSTERMUSICA All his music. All in one place

The poster was part of a series that showed that Musica has the best of Music, Games and Movies. All in one place.

Awards: Loeries Gold Craft

LARA CROFT PLAYSTATION POSTERMUSICA All the games. All in one place

The poster was part of a series that showed that Musica has the best of Music, Games and Movies. All in one place.

KING KONG MOVIES POSTERMUSICA All the blockbusters. All in one place

The poster was part of a series that showed that Musica has the best of Music, Games and Movies. All in one place.

DI 10DESIGN INDABA What does an idea look like?

This ad was one of a series that showed sketches of what an idea might have looked like before it was realised.

The sketches represent a thought in the designers mind. In this case, the design of a Mobile Aids Clinic.

TABLOID LAUNCH CAMPAIGNTHE DAILY VOICEJou ma se daily

A campaign to launch a scandalous new tabloid in Cape Town.

DESIGN

FOOD STYLIST BUSINESS CARDGABBY ATKINSONTabasco and Ketchup

PRESENTATION BOOKLET COVERSTHE JUPITER DRAWING ROOM CT101 legends and fables of The Jupiter Drawing Room

DIRECT

DI 10 ‘INTRO TO CAPE TOWN’ SPEAKER PACK DESIGN INDABA

Welcome to Cape Town Kit. The Kit was mailed to the speakers of the Design Indaba 10 conference.

Awards: Silver Clio, D&AD In-book, Loeries Bronze, Cannes Finalist

LOGOS

GREENOMICS CONFERENCE LG Conserve.Sustain.Solve

Greenomics is a conference held by LG for the development of eco- friendly advances in technology.

CONCEPTUALIFE LG Designer Visions

Conceptualife is an annual living space design competition held by LG for students. This year, 2009, students were brifed to design a kitchen and all the appliances.

BORDERLESS LG Around the World in 80 days.

The campaign was done to launch LG’s new Borderless TV in the region. The concept was to create excitement online by having a competition where contestants have to submit theirentries on the microsite. One person would eventually be to chosen to live out their borderless dream.

ON SHOWHARVEY NICHOLS

A logo designed for a Harvey Nichols to let the public know whats happening in-store.

CARBON NEUTRAL, ECO CITYMASDAR INITIATIVEELEMENTS

This logo was designed as part of a pitch for the carbon neutral city in Abu Dhabi called Masdar.

The icons represent the various elements used for energy.

TIGERTYPEWHITE TIGER

A logo designed for a Muay Thai club in Cape Town. The Typography was inspired by tiger stripes.

The orange figure which appears to be dancing is performing the Wai Kru, which is an action of respect in Thai culture that is performed by participants in Muay Thai competitions.

PACKAGING

Saving the planet, one bulb at a time. The Illume packaging was designed and produced using recycled paper and printed with soy based ink.

Typography was used as the graphic element to make the the benifits of the bulbs more interesting to read.

ILLUME ENERGY EFFICIENT LIGHT BULBS PACKAGINGECOBILITY

There are five different coloured boxes that each come with a special sticker sheet which is used to customize the box.

Kids get to choose a box colour and create their own ‘Munchster’ using the stickers provided.

KIDS MEAL BOXBURGER KIINGThe Munchsters

BROCHURE

Harvey Nichols Dubai launches a fresh batch of designers and their collections for every season.

The challenge was to create acatalogue that captured the youth and energy of the designers featured while placing emphasis on the key trends of the season.

The concept is a “lookbook” containing sketches, handwritten notes and polaroid shots, similar to what an aspiring designer would carry around with him for inspiration. This fashion journal gave the consumer a peak into thefascinating world of fashion design and the small details that go into creating a collection worthy of worldwide acclaim.

AUTUMN/WINTERHARVEY NICHOLSLookbook

One of the key trends for Spring/Summer 2008 was the safari look.The brief was to create a campaign that would both feature this trend and convey Harvey Nichols Dubai’s position as the destination for trendsetters in the region.

A guide to Harvey Island was created, which included a detailed map of this fashionable destination and the featured attractions on the trip. Tribal designs and illustrations, similar to those found in vintage travel books completed the lookand feel of an authentic adventure to an exotic, newly discovered world.

SPRING/SUMMERHARVEY NICHOLSSafari

SPRING/SUMMER ‘09HARVEY NICHOLSStop

AUTUMN/WINTER ‘09HARVEY NICHOLSEnvy

EIDHARVEY NICHOLSEid Mubarak

FESTIVE SEASONHARVEY NICHOLSIt’s not the thought, it’s the gift.

FESTIVE SEASONHARVEY NICHOLSCelebrate

TOWNSQUAREDEERFIELDS

ANNAL REPORT ‘06SANLAM INNOFINCigar Box

AMBIENT

SKI ACADEMYSKI DUBAI Skiing is that easy

This ambient idea was to convey the message that Skiing can be easy and fun. The message at the end of the travellator lead people to Ski Dubai’s Ski academy for ski lessons.

POWA STAIRSPEOPLE AGAINST WOMEN ABUSE Bannisters are everywhere.

We placed decals on bannisters s to show how rediculously often abuse is concealed, rather than reported.

INTEGRATED

MUSTANG 2010 LAUNCHFORD Leave your mark

The Leave Your Mark campaign for the Ford Mustang 2010 launch in the UAE consisted of many parts including print, online, mall display stand and an event for the Mustang owners club.

ILLUME ENERGY EFFICIENT LIGHT BULBS LAUNCHECOBILITY Incandescent VS Illume

The Make the Switch campaign was created to launch Illume eco-friendly lightbulbs in the UAE.The lightbulbs, when compared to incandescent bulbs, has many advantages.