Asian Home Gourmet Presentation

Post on 16-May-2015

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Case study presentation given by Justin Lam, Group Brand Marketing Manager at Cerebos Foods.

transcript

Online Content Case StudyAugust 2008

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05

10

15202530

354045

Category No.2Brand

Category LeadingBrand

Brand Awareness (%)

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Average Session Time: 5+ minutes

Mini Travel Guide Downloaded: 8000

Click Through Rate: 8%+

Samples Ran Out 8 weeks before completion of

campaign

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