Ask a reseller webinar 2 14-2013 revised

Post on 01-Jul-2015

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transcript

So You Want to Be in the SEO Business?

Learning from the school of Hard Knocks

Chuck- Expert in Training

Why To?

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When you have your “why to” your “how to” will come

What is Your Foundation? What are you building your

business personality around?

Your expertise

Your scope of products

Customer service

Making money for your clients

Being a star

Creating jobs for others

Our Foundation

Making others successful

“I believe that people will start out doing business because they are convinced that you will do a good job but they will keep doing business with you because they trust you and like you. “

-Chuck

So How Do You Start? Build an outstanding website

Have an outstanding, helpful, relevant blog on your site. Keep it current.

Have Hubshout optimize your website and don’t be cheap. Don’t expect your customer to buy big if you don’t.

Do a PPC campaign (even it is a small one). You won’t sell it if you don’t own it.

Have an email or Newsletter strategy. Make it helpful. Freshen your list and keep it current.

Build a social strategy

In other words, PROVE YOUR OWN THEORIES!

How Do I Get Clients?

Make a list

Start a PPC campaign

Start an SEO campaign

Start an email campaign

Work the phones

Cold Call

Track your results and improve on your methods

So you got a hot one! Now what?

Now What?

The Proposal

Now You Have a Client!

Now What?

Start them out right!

Start Them Out Right!• Keywords

• Analytics

• Tracking

• Dash board

• Writer Instructions

• Blog

• Onsite SEO review

• New content

• Make yourself a check list

Getting Your Clients Through Infancy

“Never underestimate how important the first three months

are to a new SEO client”

When you get them successful, Ask them for referrals!

General Things to Be Successful

Polish Your Pitch

Use the Tools That Are Given To You

Build systems that will support your growth.

Use the Tools That Are Given To You

Online proposal tool

Phone tracking system

Marketing collateral

Photo archive

Free pre-written nurture emails

Search News

White papers

Webgrader

Premium Writer Service

Custom newsletter service

Lead tracking

Reputation monitoring

Account Manager

Establish a Good Back End

Invoicing

Contact manager

Credit Cards

Project Manager

Build systems that will grow with your business

Keep Learning

conferences

Seminars

Videos

Invest in your business

Keep Learning

Fake It Until You Make It

Never Let Them See You Sweat

Collect Your Freebie! Thanks for staying until the end of this live Webinar.

You are eligible to receive FREE phone-tracking setup on any website that has an active service plan on it.

The value of this is $50! We are offering it to YOU for only $1.

Act Now. You must submit a support ticket before 5PM EST today to claim your freebie.

How: Go into your portal and raise a support task on the campaign where you’d like us to put the phone-tracking on!

Include WEBINAR214 in the support task notes.

The End!

Thank you for joining us!