Post on 01-Jul-2015
transcript
So You Want to Be in the SEO Business?
Learning from the school of Hard Knocks
Chuck- Expert in Training
Why To?
???????????????????????????????????????????????????????????????????????????????????????????????????
When you have your “why to” your “how to” will come
What is Your Foundation? What are you building your
business personality around?
Your expertise
Your scope of products
Customer service
Making money for your clients
Being a star
Creating jobs for others
Our Foundation
Making others successful
“I believe that people will start out doing business because they are convinced that you will do a good job but they will keep doing business with you because they trust you and like you. “
-Chuck
So How Do You Start? Build an outstanding website
Have an outstanding, helpful, relevant blog on your site. Keep it current.
Have Hubshout optimize your website and don’t be cheap. Don’t expect your customer to buy big if you don’t.
Do a PPC campaign (even it is a small one). You won’t sell it if you don’t own it.
Have an email or Newsletter strategy. Make it helpful. Freshen your list and keep it current.
Build a social strategy
In other words, PROVE YOUR OWN THEORIES!
How Do I Get Clients?
Make a list
Start a PPC campaign
Start an SEO campaign
Start an email campaign
Work the phones
Cold Call
Track your results and improve on your methods
So you got a hot one! Now what?
Now What?
The Proposal
Now You Have a Client!
Now What?
Start them out right!
Start Them Out Right!• Keywords
• Analytics
• Tracking
• Dash board
• Writer Instructions
• Blog
• Onsite SEO review
• New content
• Make yourself a check list
Getting Your Clients Through Infancy
“Never underestimate how important the first three months
are to a new SEO client”
When you get them successful, Ask them for referrals!
General Things to Be Successful
Polish Your Pitch
Use the Tools That Are Given To You
Build systems that will support your growth.
Use the Tools That Are Given To You
Online proposal tool
Phone tracking system
Marketing collateral
Photo archive
Free pre-written nurture emails
Search News
White papers
Webgrader
Premium Writer Service
Custom newsletter service
Lead tracking
Reputation monitoring
Account Manager
Establish a Good Back End
Invoicing
Contact manager
Credit Cards
Project Manager
Build systems that will grow with your business
Keep Learning
conferences
Seminars
Videos
Invest in your business
Keep Learning
Fake It Until You Make It
Never Let Them See You Sweat
Collect Your Freebie! Thanks for staying until the end of this live Webinar.
You are eligible to receive FREE phone-tracking setup on any website that has an active service plan on it.
The value of this is $50! We are offering it to YOU for only $1.
Act Now. You must submit a support ticket before 5PM EST today to claim your freebie.
How: Go into your portal and raise a support task on the campaign where you’d like us to put the phone-tracking on!
Include WEBINAR214 in the support task notes.
The End!
Thank you for joining us!