Paying Attention! Insights and Opportunities

Smiggle

Wow…

Everyone must pass the counter on their way in and out! There is only ONE WAY.

Opportunities… A glass counter to

showcase more products and colour

Seed

Wow…

Solid Timber Flooring

Opportunities… A life size pictures

on the wall of the children’s area to determine the clothing size

Dymocks

Wow…

There’s a TUNNEL connecting the children’s book section with the rest of the store!!!

Opportunities… Wall

decoration to tunnel entrance Eg. Wardrobe from ‘Lion the Witch and the Wardrobe’

Children’s area flooring change Around the tunnel Eg. Yellow Brick Road

Wow… They have a crystal (plastic) chandelier above their counter!

Opportunities…

A different coloured clothes hangers for items on sale

Coles

Wow… Most people who

shop at 2:30 are alone

Opportunities… More emphasis on

local products Signage of the brand logos Eg. Maggie Beer

The Fruiterer Burnside

Wow…

100% Of Customers make a purchase

Opportunities… I’m in

Season Today’s Pick

Signs to say which produce are in season and Today’s Recommendations