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Association Logo & Brand Standards Manual
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Association Logo & Brand Standards Manual
ASSOCIATION LOGO & BRAND STANDARDS
Original Print Date: August 2007 Updated: November 2011
Introduction 2
Association Marketing & Promotion Coordinator 2
Primary & Secondary Logos 3
Acceptable Logo Uses 4
Unacceptable Logo Uses 5
White Space Around Logo 6
Fonts 6
Examples of How to Apply the Brand 7-8
Ordering Branding Marketing Items - Requirements 9
Association Name Presentation 10
Event Naming Standards 11-12
Association Logo & Brand Standards Manual
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USA Track & Field is pleased to present you with the Association Logo & Brand Standards Manual. The USATF logo is one of our greatest marketing assets, as it represents the federation to the sports industry and the international Athletics community. In order to maintain the integrity of the logo it is im-portant to utilize the logo as outlined in this manual. The organization’s identity on brochures, web pages, advertisements and other materials reflects USATF’s values, purpose and vision. A cohesive identity program conveys an image of distinction and strength, building awareness and pride among those connected to the university. The information in this manual details the appropriate uses of your USATF association logo. In 2006, each association was provided a CD that contained electronic images of their association-specific logo. Additionally, in 2011 each of the Association Communications/Marketing Coordinator’s were provided with the images via email upon execution of the Association Trademark License Agree-ment. It is important to utilize the original files provided on the CD. Trying to utilize a 2nd generation logo by copy and pasting it from a document or website is not permissible, as it dilutes the quality and integrity of the logo and USATF brand. I We appreciate your assistance in maintaining the integrity of the logo and thank you for helping to pro-mote the USATF brand by using the correct mark.
INTRODUCTION
ASSOCIATION MARKETING & COMMUNICATIONS COORDINATOR
Each Association is required to appoint a Communications & Marketing Coordinator. The appointed Association Communications & Marketing Coordinator shall monitor the use of the Association logo and coordinate all external communications to members, events, and clubs. With respect to monitoring the Association logo the Communications & Marketing Coordinator shall:
• Review and proof all documents and html pages that include the Association logo; • Place orders for products that include the USATF Association logo; • Distributing the logo to other elected and appointed Association personnel, as appropriate.
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PRIMARY & SECONDARY LOGOS
Primary Logo
Secondary Logo
Colors These first three colors are the primary brand colors
C:21 M:99 Y:93 K:13 R:176 G:35 B:42 PMS 1805
C:82 M:73 Y:52 K:57 R:38 G:42 B:57 PMS 532
C:0 M:0 Y:0 K:0 R:255 G:255 B:255 White
C:47 M:37 Y:36 K:2 R:142 G:146 B:149 PMS 877
PMS 877 (metallic silver) may be used as an accent color in conjunction with the logo
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ACCEPTABLE LOGO USES
1 color (PMS 532)
1 color (PMS 1805)
1 color (Black) 1 color - Negative (all White)
2 color (PMS 1805, 532) 2 color - Negative (PMS 1805, White)
ALABAMA
ALABAMA
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UNACCEPTABLE LOGO USES
Do not tilt logo Do not stretch logo out of proportion
Do not screen/fade or grayscale logo Do not alter colors or order of colors
Do not remove association name The primary USATF logo can be obtained from USATF Grass Roots Dept. for proper authorized use
Do not use wings without USA Track & Field name
ALABAMA
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FONTS
The two Helvetica Neue fonts below are the official typefaces of USATF. No other version of Helvetica is to be substituted for Helvetica Neue.
HELVETICA NEUE 96 BLACK ITALIC
Headlines/Subheads Use Helvetica Neue 96 Black Italic Headlines are all caps Subheads are proper casing (upper & lower case letters)
HELVETICA NEUE 56 ITALIC
Body Text Use Helvetica Neue 56 Italic.
FRY CAPTURES JUNIOR OLYMPIC TITLE Thompson 2nd in Midget Race
Lawrence, Kan. - The 2007 USATF National Jun-ior Olympic Cross Country Championships were held in Lawrence, Kansas. Twenty athletes from the Alabama Association competed in the cham-pionships with Kimberly Fry leading the way with her victory in the Youth Girls championship race.
HEADLINE
Subhead
Body
WHITE SPACE AROUND LOGO
Generally, the distance between the wings “elbows” equals the minimum clear space around the entire logo.
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EXAMPLES OF HOW TO APPLY THE BRANDING
Envelopes
Letterhead
All USATF Association-branded stationary, envelopes and business cards should be ordered from the national office. You can obtain an order form at www.usatf.org/mgmt/assoc/forms/ or by contacting the Grass Roots Dept. at 317-713-4685.
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Examples of how to apply the branding
Apparel
Banners & Signs
Web site
Brochures
2011 USATF Alabama Distance Carnival
ALABAMA
EXAMPLES OF HOW TO APPLY THE BRANDING
ALABAMA
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Examples of how to apply the branding ORDERING BRANDED MARKETING ITEMS—REQUIREMENTS
Business Cards and Stationary – All USATF Association business cards must be ordered through the National Office. Any production of business cards or stationary using the USATF and/or USATF Association logos from any other source (commercial or personal) is not permitted. The order form for business cards and stationary is available in the Associa-tion Resource Center (https://www.usatf.org/mgmt/assoc/forms) Apparel – All USATF Association stationary must be ordered through a USATF approved vendor. Any production of apparel using the USATF and/or USATF Association logos from any other source (commercial or personal) is not permitted. For a list of current approved vendors visit the Association Resource Center (https://www.usatf.org/mgmt/assoc/forms)
Signs/Banners – All USATF Association signage and banners must be ordered through a USATF approved vendor. Any production of signs or banners using the USATF and/or USATF Association logos from any other source (commercial or personal) is not permitted. For a list of current approved vendors the Associa-tion Resource Center (https://www.usatf.org/mgmt/assoc/forms)
Medals and Awards – All USATF Association medals and awards must be ordered through a USATF approved vendor. Any production of medals or awards using the USATF and/or USATF Association logos from any other source (commercial or personal) is not permitted. For a list of current approved vendors the Association Resource Center (https://www.usatf.org/mgmt/assoc/forms)
To ensure the USATF Association logos are being properly used only USATF approved vendors will be per-mitted to produce products that include the USATF Association logo. The approved vendor lists will be maintained on in the Association Resource Center. Please note this list will change from time to time so it is important to always reference the list of vendors prior to placing an order.
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Examples of how to apply the branding ASSOCIATION NAME PRESENTATION
Proper Full Presentation of Association Name USA Track & Field Alabama
Proper Abbreviated Presentation of Association Name USATF Alabama
Graphic Presentation USATFALABAMA
Incorrect Presentations Alabama USA Track & Field (Association name should always come after USA Track & Field) Alabama USATF (Association name should always come after USATF) Alabama Association of USATF (do not use “Association of”) Alabama Association of USA Track & Field (do not use “Association of”) U.S.A.T.F. Alabama (periods should not be used) USAT&F Alabama (do not use an ampersand “&” when using USATF) ALUSATF or USATFAL (the association name must be spelled out)
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Examples of how to apply the branding EVENT NAMING STANDARDS
Overview: In order to standardize the way events names are presented, USATF has developed the following style guidelines. The following naming conventions should be used for all USATF sanctioned National, Regional, and As-sociation Championships and Olympic Trials to ensure consistent branding and public recognition of such events. These guidelines should be followed in all USATF communications (publications, press releases, websites, contracts, entry forms, etc.). The following information relates only to Association and Region Championships. For information on naming stan-dards for National Championships visit the Association Resource Center. Templates Each part of the name is shown in the order in which it should appear. Items in brackets have various wording choices (see Wording Choices). Each part of the name is required unless otherwise indicated (see Wording Choices). Examples are included at the end of this document.
Preliminary Meets (qualifiers) [4-digit year] USATF [association] Association Preliminary ([district/geographic area]) [sex] [group] [sport] Meet Association Championships [4-digit year] USATF [association] Association [sex] [group] [sport] Championship(s) Regional Championships [4-digit year] USATF [region name] Region [sex] [group] [sport] Championship(s) [4-digit year] USATF Region [region number] [sex] [group] [sport] Championship(s)
Wording Choices The following wording choices shall be used for the options indicated above and should be used exactly as shown below (including capitalization and punctuation, if applicable).
4-digit year 2011, 2012, … association Adirondack, Alabama, New England, (spelled out completely) region name East, Southeast, Midwest, Mid-America, Southwest, West, Northwest region number Arabic number (no Roman numerals) district/geographic area East District, Area 2 (used for geographic areas within an Association - typically as part of the Junior Olympic program) sex (optional) Men’s, Women’s (omit if both men’s and women’s) group Youth, Junior, Masters, Club, Junior Olympic (note there is no “s” after “Olympic”; omit if Open; include Open only if there is more than one group—“Open and Masters”) sport Indoor Track & Field, Outdoor Track & Field, Combined Events (not Multi), Cross Country (see below for long distance running and race walking events) Long Distance Running and Race Walking Events The following template should be used in place of [sport] for distance events: [distance] [units] [type] note the space between the distance and the units) distance any number, Marathon, Half-Marathon (hyphenated) Units kilometer or km, meter or m, Mile, Hour, Marathon, Half-Marathon note “kilometer” and “meter” are always all lowercase) Type Race Walk, Mountain, Trail, Relay
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Examples of how to apply the branding USATF EVENT NAMING STANDARDS
Examples
Preliminary Meets 2011 USATF Alaska Association Preliminary (Area 3) Junior Olympic Outdoor Track & Field Championships 2011 USATF Alaska Association Preliminary (East District) Junior Olympic Outdoor Track & Field Championships Association Championships 2011 USATF Alaska Association Outdoor Track & Field Championships 2011 USATF Alaska Association Masters Indoor Track & Field Championships 2011 USATF Alaska Association Junior Olympic Outdoor Track & Field Championships 2011 USATF Alaska Association 10 kilometer (or 10 km) Race Walk Championships 2011 USATF Alaska Association 2 Hour Championships 2011 USATF Alaska Association Men’s 5 Mile Trail Championship 2011 USATF Alaska Association Open and Masters Outdoor Track & Field Championships Regional Championships 2011 USATF East Region Outdoor Track & Field Championships 2011 USATF Northwest Region Masters Indoor Track & Field Championships 2011 USATF Region 12 Junior Olympic Cross Country Championships 2011 USATF West Region 10 kilometer Race Walk Championships 2011 USATF Region 12 Youth Outdoor Track & Field Championships 2011 USATF Midwest Region Women’s 5 Mile Trail Championship 2011 USATF East Region 5 kilometer and 10 kilometer Championships 2011 USATF East Region and Connecticut Association 10 kilometer Championships 2011 USATF East Region 20 kilometer Race Walk Championships and Connecticut Association 15 kilometer Race Walk Championships
Incorrect New England 10 km (should be New England Association 10 km) Region X (should be Region 10) JO (should be Junior Olympic) 15k or 15K (should be 15 km)