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Why we want

and what we want to do with it

Mat Morrison

@mediaczar

AD EXCHANGES

New Payment Models

New Windows

• Sponsorship

• CPM Advertising

• CPC Advertising

• CPT Advertising

• Lead Gen (qualified)

• Subscriptions

• Micropayments

• Paid Inclusion/

Advertorial

• Affiliate Revenues

• List Rental

• Data Sales

• Brand Licensing

• Live Events/Ticketing

• Merchandise

• API Fees

• Sponsorship

• CPM Advertising

• CPC Advertising

• CPT Advertising

• Lead Gen (qualified)

• Subscriptions

• Micropayments

• Paid Inclusion/

Advertorial

• Affiliate Revenues

• List Rental

• Data Sales

• Brand Licensing

• Live Events/Ticketing

• Merchandise

• API Fees

• Sponsorship

• CPM Advertising

• CPC Advertising

• CPT Advertising

• Lead Gen (qualified)

• Subscriptions

• Micropayments

• Paid Inclusion/

Advertorial

• Affiliate Revenues

• List Rental

• Data Sales

• Brand Licensing

• Live Events/Ticketing

• Merchandise

• API Fees

• Sponsorship

• CPM Advertising

• CPC Advertising

• CPT Advertising

• Lead Gen (qualified)

• Subscriptions

• Micropayments

• Paid Inclusion/

Advertorial

• Affiliate Revenues

• List Rental

• Data Sales

• Brand Licensing

• Live Events/Ticketing

• Merchandise

• API Fees

• Sponsorship

• CPM Advertising

• CPC Advertising

• CPT Advertising

• Lead Gen (qualified)

• Subscriptions

• Micropayments

• Paid Inclusion/

Advertorial

• Affiliate Revenues

• List Rental

• Data Sales

• Cost Per Impression

Advertising

Cost Per Impression?

Ad Exchanges

Publisherad-servers

Networkad-server

Networkad-servers

Ad exchange

Network A Network B

Network C

Network A Network B

Network C

For Advertisers:

Exchanges and real time bidding will make

Display work as efficiently as Search

For Publishers:

It will make remnant inventory work harder

What’s the opportunity?

Behavioural Targeting& Retargeting

Cookie Level Data

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