Post on 01-Apr-2015
transcript
Association Technology Trends
George Land
George Land
•United Kingdom
•Australia
•New Zealand
•USA & Canada
Spotting Trends
•Can’t Predict the Future
•But you can spot trends...
USA
•Technical Innovator, but
78.1% Internet Usage
83.6% United Kingdom
88.8% Australia
(Source www.worldinternetstats.com)
USA
•Facebook Penetration
52.9% Internet Usage
52.3% United Kingdom
53.1% Australia
(Source www.worldinternetstats.com)
Australia
•Australia is a leader
•- not a follower
Trends
•Harnessing Social Networks
•Private Social Networks
•Online Services
•Mobile
Is Membership Dead?
•Generational Change
•Baby Boomers - over 50s
•Generation X - 30 to 50
•Generation Y - under 30
•How different are these groups?
Almost 50% of 18-34 year olds check Facebook when they wake up – 28% before even getting out of bed
Social Networking Success
•ACCA - LinkedIn
13,863 members
100+ Discussions
154,000 members
Social Networking Success
•Unite - Twitter
16,428 followers
5,578 tweets
1,500,000 members
Social Networks
•Communication Tools
•Open to anyone
•Good for information
•Poor for service delivery
Closed Networks
•Your own Social Network
•Open to Members only
•Why?
•How?
Data Security
•Data Security
•Data Privacy
•Anti-Spam, Privacy Directive, CAN-SPAM
•Privacy Act, Data Protection Directive,??
Services
Online Growth
Market Segments
•Music/Film
•eBooks
•Insurance
•Travel
•Services...
Focus
•Who is your website for?
Everyone
•Who should your website(s) be for?
Members
People who may become members
Everyone else?
Websites
•One Site?
•Microsites
National, State, Branch/Club
Special Interest Groups
Get involved/join
Campaigns
Big Data
•Who you are
•Where you are
•Events attended
•Items bought
•Pages visited
•Comments made
Members
•Personalised Content
•Personalised Services
Regional, Interests, Committee
Financial Status, Events, Training
Receipts, Correspondence, Information
Requests for help, news
Mobile
Mobile
•The number of smartphone searchers doubles every two months
•Mothers day 2012 – 50% of all online sales came from mobile devices
•Tablet sales growing 378% year on year
•Smartphone sales overtook PC sales last year (two years earlier than expected)
Mobile
•We know who they are!
•Membership Card
•News
•Update details
•Make bookings
•Access information
Mobile
•Website?
•Mobile Website?
•App?
Thank YouGeorge Land
george.land@aptsolutions.netwww.aptsolutions.net