Post on 05-Apr-2018
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7/31/2019 ATLAS Competition Analysis
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The segment thats growing at the mostsignificant rate is Multimedia in schools
Growing middle class is able to pay better forstudent friendly solutions
GROWTH DRIVER: URGENT NEED FOR HIGH
QUALITY EDUCATION SYSTEMS ANDINFRASTRUCTURE FOR COMPETING IN AKNOWLEDGE BASED GLOBAL ECONOMY
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Highest Growth predicted in the Multimedia inSchool segment, Books segment shows onlymarginal growth
Source: Market Sources and Technopak
Analysis
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Data clearly proves the market potential of this segment
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Spending on education was the biggestsingle monthly outlay after food andgroceries, underscoring the extent ofthe focus on learning among not just
the countrys elite but its middle classtoo.
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Solutions
Digital
Content Based
Curriculum
Content Based
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Educomp- Market Leader with8000 schools
Smart Class
HCL Digischool
Pearson DigitALly
NIIT NIIT Guru
Mexus Iken Library
Next Education Teachnext
S. Chand Houghton Mifflin Destination Success
Estimated market penetration so far: Approx 11000 schools
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X seed by Idiscoveri- Market leader with 700schools
Chrysallis by EZ Vidya- approx 250 schools
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Activ Teach by Pearson
http://www.youtube.com/watch?v=rJsFtHgUy_g
Launched in Nov 2011, hence untested as yet
Aggressive marketing team
http://www.youtube.com/watch?v=rJsFtHgUy_ghttp://www.youtube.com/watch?v=rJsFtHgUy_ghttp://www.youtube.com/watch?v=rJsFtHgUy_ghttp://www.youtube.com/watch?v=rJsFtHgUy_ghttp://www.youtube.com/watch?v=rJsFtHgUy_g7/31/2019 ATLAS Competition Analysis
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Interactive
Boards&
projector
Networking
KC PCs,CPUs,UPS
Educo
mp
Smart
Class
No Teach
erResources
Yes Yes Yes Yes Yes Yes Smart
classonline
HCL Digischool
No No Yes Yes Yes Yes Yes Yes ERP,LanguageLabsICT Labs
Pearson
DigiClassSolution
No No Yes Yes Yes Yes Yes Yes DigitALly-teachingtool
Classteacher
CLS e-books
Lessonbuilde
r
Integrated with digital resources Yes Yes Integratedwith Labs
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Interactive
Boards&
projector
Networking
KC PCs,CPUs,UPS
Idiscoveri
Xceed
Yes Yes Yes Yes Yes Yes Yes AssessmentTools
EZ
Vidya
Chrys
alis
Yes Yes Digital hardware not known Yes Yes Upto
class6
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Smart Class Market leader inDigital content
LargestRepository ofcontent
Huge Marketingteam of approx
450 Classroom
TransformationSystem
Caters to allboards
Not aligned totextbooks
Not able toclearlydemonstrateimprovement of
learning
New entrants in themarket havecreated a price war
Upgrade totextbooks
X seed Market leader incurriculum
content Extremely good
service Able to
demonstrateimprovement oflearning
Very good wordof mouth
Digital content ismostly based on
videos and noton animations
Promoter drivenfunding, hence
unable to reachscale
Difficult toconvince schools totake up thesolution
Tie up with adigital content
provider
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Per Student charges Rs 100 to 120 permonth
Rs 100 to 120 permonth
Average number ofstudents per school
From Pre Nursery toClass 12, hence about1500
From Nursery to class7, hence about 900
Estimated per schoolrevenue
18 lakhs 12 lakhs