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© Chevron 2009
Attracting Human Energy by Highlighting Concern for the Environment
Eve SpruntMarch 24, 2009
© Chevron 2009
Dow Jones Index and Crude Oil Price Sept 08 - March 09
Dow Jones Index
Crude Oil Prices
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Current Industry Situation
Still have a large fraction of the workforce that will be reaching retirement age in the next ten years
People may be retiring at an older age, because of losses in their retirement savings.
New graduates will continue to be hired to address demographics, but at a lower rate.
Experienced hiring will be greatly reduced.
Long “apprenticeship” period until someone is a fully qualified professional
© Chevron 2009
SPE Membership
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
<20 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64
Age Range
1997
2007
2008
© Chevron 2009
Students’ World
Economy means that finding a job in almost all disciplines will be very difficult.
Cleantech jobs are highly desirable
Oil industry still suffers from image issues
Climate change & other environmental
Social responsibility
Sunset industry
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Petrotech Hires
Petroleum Engineers decide on an industry when they pick their major
Enrollments responded to increased hiring, but not as dramatically as in the last boom
Geology enrollments are flat yet still able to meet demand
Geologists have other alternatives besides the oil industry
Geology departments are broadening the discipline to Earth and Environmental and/or Earth Systems
Need to ensure continued training in traditional petroleum geology
© Chevron 2009
Petroleum Engineering Enrollment
0200400600800
1000120014001600
Academic Year
Petroleum Degrees Granted in USA
BS PE
MS PE
PhD PE
Num
ber
of D
egre
es
© Chevron 2009
Geology Enrollment Data
Source: www.agiweb.org/workforce/
© Chevron 2009
Selling a Petroleum Industry Career to Students
Company and industry image ad themes – Vital energy supply and challenges of replacement
More than 3.5 million visitors to the “Will You Join Us” Web site
More than 1 million since “I will” campaign was launched
Keywords driving to willyoujoinus.com from search:
natural resources
wind power
hybrid cars & recycle
global warming
12,500 joined the discussion; 74% asked to receive more communications
Energyville game – almost 600,000 visits to the program to date
© Chevron 2009
Selling a Petroleum Industry Career to Students
We incorporate environmental concerns into everything we do
Our corporate conservation and alternative energy efforts In California alone over 4000 employees commute in car pools,
van pools riding bicycles, using public transit, etc.- not individually
At Chevron’s largest US office in Houston, more than 60% of employees use van pools, ride bikes and find other ways to get to and from work more efficiently.
Chevron Energy Solutions helps others to be more energy efficient and to implement renewable energy solutions
LEED certification (Leadership in Energy and Environmental Design) – New HQ for Gulf of Mexico business unit is first LEED gold certified building in Louisiana.
Company culture and work-life balance
Multiple career paths
© Chevron 2009
SPE Survey
Feb – March 2008
Members less than 35 years old
Not students
19.3% responded –1711 people
Published January 2009 JPT
© Chevron 2009
0
5
10
15
20
25
30
35
Total
Africa
Asia/Asia Pacific
Australia/New Zealand
Europe/Russia
Middle East
North America
Latin America/Caribbean
Attraction Factors
SPE Talent CouncilWhy People Joined the Industry
Perc
en
tag
e
From: Sprunt, Eve S., Monique Simon, Steve Thorness and Paul Musson, “Increasing and Enhancing the Supply of Petroleum Industry Talent,” Journal of Petroleum Technology, v. 61, No. 1, pp78 – 79, January 2009.
© Chevron 2009
Satisfaction
0
10
20
30
Income potential Personal interest Career advancement
Hi tech environment
TravelPerc
enta
ge
North America Overall
What attracted them?
How satisfied they are now with
their choice?
Career advancement
Income potential
Personal interest
Hi tech environment
Travel
Perc
en
tag
e
Based on: Sprunt, Eve S., Monique Simon, Steve Thorness and Paul Musson, “Increasing and Enhancing the Supply of Petroleum Industry Talent,” Journal of Petroleum Technology, v. 61, No. 1, pp78 – 79, January 2009.
© Chevron 2009
High Tech Environment
Based on: Sprunt, Eve S., Monique Simon, Steve Thorness and Paul Musson, “Increasing and Enhancing the Supply of Petroleum Industry Talent,” Journal of Petroleum Technology, v. 61, No. 1, pp78 – 79, January 2009.
© Chevron 2009
Conclusions
Promote aspects of petroleum industry that remain fixed through business cycles – hi tech industry
In a highly competitive hiring market, we can meet hiring targets with
A good corporate reputation
Environmental and social responsibility
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Backups
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SPE Study - Why people joined industry
Was the reason attracted still valid?
Overall 84% yes
Earning potential 78%
Personal interest in field 94% (robust in downturn)
Opportunity for career advancement 97% (satisfaction factor will probably drop in downturn)
Opportunity to work in hi tech environment 96% (robust in downturn)
Opportunity to travel 81%
© Chevron 2009
Attracted to Industry
0
5
10
15
20
25
30
Attraction Factors
North America Overall
Based on: Sprunt, Eve S., Monique Simon, Steve Thorness and Paul Musson, “Increasing and Enhancing the Supply of Petroleum Industry Talent,” Journal of Petroleum Technology, v. 61, No. 1, pp78 – 79, January 2009.
Perc
en
tag
e
© Chevron 2009
SPE Membership
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
<20 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64
Percentage
199720072008
Age Range