Audience as Auteur

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WWW.ASWARMOFANGELS.COM

A SWARM OF ANGELS

THE AGE OF COLLABORATIONBERLINALE KEYNOTES 2008

AUDIENCE AS AUTEUR

THE AGE OF COLLABORATIONBERLINALE KEYNOTES 2008

OPEN SOURCE FILM

CROWDSOURCING

CREATOR-LED MEMBER-POWERED

THE AUDIENCEIS OBSOLETE•CONNECT WITH INDIVIDUALS•TASTES, NOT DEMOGRAPHICS•ALLOW INVOLVEMENT

PARTICIPATION POINTS•FORUM•WIKI•VOTING•MEDIA•BUILDING / REMIXING

PROJECT TRAILER

WORKS-IN-PROGRESS

TWO SCRIPTSCONTEMPORARY ‘SOFT’ SCI-FI

•THE UNFOLD‘ON RAILS’

•THE RAVAGESEMERGENT

COLLABORATIVE WRITING

PLATFORMS

•THE UNFOLDWIKI, CELTX

•THE RAVAGESPLOTBOT

RAVAGES CONCEPT ART

MEMBER’S WEBCOMIC

EVOLVING MEDIA

FINAL CITYSCAPE

DEEPER CONVERSATION•MORE THAN MARKETING•SHAPING + CREATING

THE UNFOLD TRAILER

PALLA MOTION TEST

REVEAL PROCESS

TEST ANIMATIC

TINY PIECES > BIG PUZZLEPOSTERS, SYMBOLS, TEASER CLIPS,TRAILERS, SCRIPT FRAGMENTS,WEBCOMICS, ANIMATION, MOBILE,PODCASTS (AUDIO + VIDEO), WEBSITES,ARGs, MACHINIMA, AVATARS, SECONDLIFE, VIRTUAL OBJECTS

PEOPLE-POWERED•LEVELS OF PARTICIPATION•FUNNELLING CREATIVITY•PLAY + REMIX

PHASE 3 OF 5

ADVANCED DEVELOPMENT 1000+ to 5000PHASE 4 PRE-PRODUCTION 25,000

GREENLIGHTPHASE 5 FILMING 50,000

GROWTH + CONTROL•UGC = 1 PERCENTERS

–RULE OF THUMB

•SWARM = 5% (FLOSS)–CURRENT RATE

CHALLENGES•SCALING

–TASK GROUPS, ARCH-ANGELS

•EXPECTATIONS–TIME, BUDGET

•DIRECTION–KEEPING COLLABORATION ON COURSE

A SWARM OF ANGELS

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MATT HANSON / CC-NC-SA 3.0

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