SEO Power Tools: The Link Audit

Richard BaxterFounder, SEOgadget.com

Link Auditing

Side note: you need to be doing thisBEFORE

you get a penalty.

I want to create a disavow quickly and effectively

Link data

Data collection, consolidation, analysis and action

Title

SEOgadget for Excel

http://seogadget.com/tools/seogadget-for-excel/

SEO Tools for Excel

http://nielsbosma.se/projects/seotools/

Scrapebox – Check Google Indexed

The info: Query

Scrapebox Fake PageRank Checker

Thanks @ohgm

What to collect & what to look for in the data

- Ahrefs, Majestic, WMT- Destination URL & HTTP status- Exact Match Anchor text- No Domain Page Rank / Fake PageRank- IP address- Follow/Nofollow- No. referring domains- Live / not live- Is page indexed (scrapebox)- Pages with malicious / explicit content- Page Title & meta description- Link from a home page?

Get informed. Completeness is everything.

- Count of domain (site wide links)- Links from penalised domains- Odd Page Rank distribution curve- Links with exact match keyword anchors- Links from pages with malicious / explicit content- Links from directories / article directories- Site-wide links- Lots of domains on the same C-block IP- Anchor text distribution – brand vs non-brand- Links pointing to 404 destination URL- Hidden do follow comment spam (under disqus plugin)

What are you looking out for?

Big(ish) thing: Are they even indexed?

-1 1 3 4 5 6 7 8 90

1

2

3

4

5

6

7

Deindexed Pagerank

Are the IBLs Generally Very Low / No PR?

-1 0 1 2 3 4 5 6 7 80

10

20

30

40

50

60

70

80

90

Indexed Pagerank

Are there lots of Directory / Submission Network Links?

Pay someone to copy / paste all the free directory lists they can find on the internet and just submit a disavow (or do it properly by searching / categorising)your IBL profile

Are these spammy links from submission software?Work out if your IBL’s are from a software submitter (thanks @Ohgm)

What about site wides?

Watch those anchor footprints!

The De-Dupe Test

Shoot out:

Which tool gives the most diverse data by unique # domains?

Webmaster Tools De-Dupe Result

4636 Unique domains from 32,806 rows of link data

Majestic De-Dupe Result

2046 Unique domains from 32052 rows of link data

aHrefs De-Dupe Result

2240 Unique domains from 20436 rows of link data

SEOprofiler De-Dupe Result

858 Unique domains from 6310 rows of link data

All Tools De-Dupe Test

Consolidating all data gave us 5672 unique values

Who Has The Highest Domain Count?

WMT aHrefs majestic (fresh) seoprofiler0

500100015002000250030003500400045005000

Unique Live Domain Count

Total

What made the most complete disavow?

2225 924 868 408

Combined w/De-Dupe: 2738

A word on disavow

When Cyrus submitted all of his links via disavow, he permanently lost all of his rankings. Review your links thoroughly - submit a *good* link and it’ll never give you PageRank again.

About 3 ½ weeks later

Thank you for listening!

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Richard Baxterrichard@seogadget.com