Post on 20-Aug-2015
transcript
Founded in 2010
Augmented Reality solutions for retail
(furniture, home appliance), event marketing
and real estate.
Kids 2-4 years old as a target audience
Reason: iPad/Android tablets are too heavy for kids
(unable to hold a device for a long time)!!!
Limitation
Limitation
Seniors as a target audience
Reason: problems with vision do not allow them to see small objects in AR.
Limitation
Customers SHOULD print markers by themselves
Reason: 80% of customers forget about apps that
require printed markers.
Limitation
Difficult lighting conditions, glare
Reason: problems with lighting conditions
(shadows, sun light) / a marker was printed on glossy paper
Limitation
Products are too complex (i.e. a chair vs a car)
Reason: very difficult to implement natural
user interface for complex products in AR.
Summary
To achieve high ROI in retail AR solutions should: solve some real issues (or reward customers
:=)) have very simple user interface have “click to action” feature to generate
leads
Questions?
http://augmentedpixels.com
ceo@augmentedpixels.com
+380503915262
CEO/Founder:
Vitaliy Goncharuk