Post on 25-Dec-2015
transcript
Fantasy League 2013-14
April 19, 2023 2
Summary: • TODAY Fantasy Premier League – Your chance to play manager and create your own fantasy football team from the players in the Barclays Premier League.
• TODAY is looking for an exclusive Title partner for this initiative.
• The Title partner can look forward to 10 months (Aug 2013 to May 2014) of publicity, branding and advertising for this sponsorship.
USP: • Engage users for additional pageviews /unique users and to drive user’s stickiness.
• Exciting marketing platform for advertising and sponsorship
Fantasy League 2013-14
April 19, 2023 3
How To Play:
• User selects a fantasy team of players while remaining under an imaginary budget.
• Users compete against all users entered based on total points.
• Players are assigned imaginary values based on past performance.
• Player values may change throughout the season.
• User spends more time on website than for simpler to play “Predictor” style games.
• Free for all to sign up!
Fantasy League 2013-14
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Publicity / Marketing Plan
• Announcement of partnership upon confirmation of sponsor• 4 weeks of recruitment ads to drive sign ups (mid July)• Weekly Updates in TODAY – to list the top managers• Monthly prizes will be given out to the manager with the
most points for the month• Prize-giving and photo session at Title Sponsor’s outlet
with post photo story in TODAY• Grand prize for Season’s Top Manager. Prize-giving and
photo session at Title Sponsor’s outlet with Editorial story in TODAY
• Celebrities will be invited to set up teams and play the Fantasy league
• Cross publicity plans on MediaCorp platforms
TODAY-XXX FANTASY LEAGUE SPONSORSHIP
Investment $180,000 + Prizes
Entitlements – Print • Naming rights, co-branding with Today• Logo acknowledgement on call for participation ads (x 4 ins)• Logo acknowledgement on weekly FL updates (x 40 ins)
• Able to include subtle sponsor message • Picture story on monthly and season winner (x 11 ins)• 5x FPFC ROP to be scheduled within sponsorship period
Entitlements - Online • Todayonline – Sports Section• 100% SOV – Leaderboard and Showcase Banner
• Fantasy League Microsite• 100% SOV – Skinner, Leaderboard and Showcase
Banner• eDM blast - Weekly
Entitlements - Others • Logo acknowledgment on our BTL collaterals (cheque, lanyards, etc)
Product-Type Exclusivity One
Fantasy League 2013-14