Aup new emerging business models in journal publishing voigt

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New emerging Business Models in Journal Publishing

Martin Voigt

AUP in a nutshell:

- founded in 1992- 25 employees- 170 new titles in 2009, 206 in total- Humanities and social science- In 2009: 55% English, 45% Dutch- 7 Journals: 3 print, 4 Open Access

Why Open Access ?

- enlarges the usasge of scientific literature- enhances the visibility of authors- enlarges the quality of science

All first-copy-costs for authors, their institutes, or the body who finances the research.

Why Open Access journals?

- Science must be free accessible- Journal market is in serial crisis: stops development of new journals - Shrinking audience- Advantages of the internet (enhanced publications)

Open Access journals at AUP:

- Quotidian – Dutch Journal of the study of everyday life (www.quotidian.nl)- International Community of Dutch Language- Journal of Dutch Literature (july 2010)- Media Studies (january 2011)- Journal of Archeology in the Low Countries (JALC) (www.jalc.nl)

The problem=

How does AUP do it:

If there is a need or opportunity for a journal, create a financial basis within the scientific partners:- Libraries, faculties, institutes, etc.

More partners = smaller contribution

Advantages for partners:

- Cheaper than most subscriptions- Partners co-create the journal (advisory board)- Quality of the content is ensured - Less competiton within the area

Guidelines for an OA journal at AUP

• Accessible for all Institutional Repositories of the universities

• Detailed appointments, guidelines for the use of metadata exchange formats (MODS – Metadata Object Discription Scheme)

• Detailed appointments, guidelines for the use of XML container exchange formats for compound objects (DIDL – Digital Item Declaration Language)

• Guidelines used for the European Guidelines (DRIVER – European Digital Academic Archive)

Case Study:Journal of Archeology in the

Low Countries (JALC)

Two institutes asked AUP to calculate the costs for an OA Journal for Archeology in Holland and Belgium. Together we found another 7 partnersto start.

Yearly costs for OA-journal: € 18.000

* journal editor (parttime )* IT-development* overhead costs publisher

For 1 article per month (to start)

Costs per partner per year: € 2.000

+ their investment in time for acquisition, peer reviewing & editorial board

Results:100 % penetration in Dutch archeology community1000 unique visitors every month(# of international visitors N/A)

Earning model for AUP:

All costs are paid (no risk)POD service for articles (subscriptionbased):

- 2 issues a year- 128 pages- Costs: € 99,95 a year- in june 2010: 45 subscriptions (steady)

JALC is an enhanced publication:

- Publications combined with research data- Improve interpretation and verification- Promote available data- Browsable network related items- Makes it easier to verify, reproduce, and re-use the results of research.

Examples:

CNI Spring 2010 Task Force Meeting

11-04-23 CNI Spring 2010 Task Force Meeting

Journal of Archaeology in the Low Countries (JALC)

Demonstration

Responsibility

Questions:

m.voigt@aup.nl

Aup new emerging business models in journal publishing voigt

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