Post on 14-Dec-2015
transcript
Aurel Jamilov28.01.2011
iPhone & Android Comparison
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Agenda
• Introduction
• Business Comparison
• Software Comparison
• App Store: User & Developer
• Summary
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Introduction: Mobile vs Desktop
Source: www.greenorange.com
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Business Comparison: Some facts from Internet
Google Apple
Motto Don’t be evil Think Different
Key to success Algorithms Elegance
Work ethic 20% of employees' time for pet projects
120% of employees' time for Steve's projects
The employees who matter
Engineers Designers
How decisions get made
Data, data, data Because Steve says so
Car of choice Prius Mercedes SL55
Big challenge Can they make money on anything but search?
Does anyone but Jobs have vision?
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Business Comparison: Market Capitalization
In 6 years, Apple’s market capitalization outweighed both the new and old tech champions Bloomberg.com
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Business Comparison: Supply Chain Overview
Figure 1: Supply Chain Overview
Source: Communications of ACM
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Business Comparison: Android vs iOS
• 5 Nov 2007:Android announced
• Oct 2008 First Android running smartphone
• 1st 1 mln devices sold within 70 days
• 14 OEM currently ship the Android based devices
• 9th of Jan 2007 iPhone announced
• 29 June 2007 market introduction of iPhone
• First 1 mln devices sold within 74 days
• Manufactured by Apple only
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Business Comparison: Google Android
Originally Search Engine/ Online
Ad Business
• Economies of Scale
• Broad Handset Manufacturer
Base
• Supported by variety of Mobile
Operators
• New Platform for mobile ads
• New business opportunities in
HW segment
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Business Comparison: Google Android
Source: Jason Chen, 2008
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Business Comparison: Apple iOS
Originally in HW & SW
Business
• Premium Brand with high
margin
• Strong product ecosystem
• Halo effect
• Economies of Scale
• Controls the seamless
integration of hardware and
software
• Less bargaining power from
supplier/ODM/buyer side
• Faster response to market needsStrong Ecosystem fosters Apple’s “Digital Hub” Strategy through Halo Effect
11Source: Apple Annual Reports 2009
iTunes’ goal is to lock the consumer in
Business Comparison: Apple iOS
Source: Gizmodo.com
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Business Comparison: VRIO Model
Resources and Competencies
Value Rarity Imitability Organization
Brand Both Apple Apple Apple
Hardware Apple Apple Apple Apple
Software Equal Apple Equal Apple
iPhone named based smartphone device by Engadget, Gizmodo, Consumer Reports, ZDNet, Walt Mossberg of Financial Times etc.
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Sotware Comparison: Specifications
Source: PCWorld.com
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Software Comparison: Market Share Overview
Source: Nielsen Company
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Smartphones generate 46% of mobile media traffic in May 2010, up from 22% in May 2008
Software Comparison: OS Traffic worldwide May 2010
Source: www.greenorange.com
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App Store Comparison
• More than 10 bln downloads• More than 250K Apps• Jailbroken
• 1-2 bln downloads• More than 100K Apps• Jailbroken
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Android and iPhone users spend 79-80 minutes/day using apps
App Store Comparison
Source: www.open-source.com
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iPhone users and Android users spend similarly
App Store Comparison
Source: www.open-source.com
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iPhone OS average purchase price higher than Android
App Store Comparison
Source: www.open-source.com
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App Store Comparison
Source: www.open-source.com
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App Store Comparison
Source: www.open-source.com
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App Store Comparison
Source: www.open-source.com
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App Store Comparison
Source: www.open-source.com
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Summary
• Mobile on track to eclipse desktop in the year 2015,
1 out of 3 of phone owners using mobile media.
• Globally mobile internet use has grown 43% over
the last year
• Android and iPhone users spend 79-80 min/day
using apps
• Over the past year (from May 2009) the number of
Android devices has grown 29%
Enjoy the great products from both sides!
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Bibliography
• Burrows, Peter, „Apple VS Google.“ BusinessWeek, 1/25/2010, Issue Nr.416
• Linden G,Kraemer K, Dedrick J, ” Who Captures Value in a Global Innovation
Network? The Case of Apple’s iPod” Communications of the ACM, March 2009, vol.
52, no. 3.
• http://www.apple.com/pr/library/2011/01/18results.html
• http://www.comscore.com/Press_Events/Press_Releases/2011/1/
comScore_Reports_November_2010_U.S._Mobile_Subscriber_Market_Share
• www.millennialmedia.com/research
• http://bits.blogs.nytimes.com/2011/01/21/will-apple-put-the-iPhone-on-other-carriers/
• http://www.pcworld.com/zoom?id=208491&page=1&zoomIdx=1http://
www.reuters.com/article/idUSTRE6AS0XB20101129
• http://touchreviews.net/apple-ios-android-web-share/
Thank you!