88% of South Australians visited at least one cultural venue or events in 12 months *Australian Bureau of Statistics 2009-2010 Attendance at Selected Cultural Venues and Events, Australia

53% of South Australians attended at least one performance arts event in 12 months *Australian Bureau of Statistics 2009-2010 Attendance at Selected Cultural Venues and Events, Australia

48% of South Australians attended at least one sporting event in 12 months *Australian Bureau of Statistics 2009-2010 Spectator Attendance at Sporting Events, Australia

And there were 612,454 ticketed attendances for events at the Adelaide Festival Centre (BASS ticket sales data 2013)

OzAsia Festival Since 2007

• Australia’s largest Asian focused cultural

event

• 60,000 attendances

Engaging local Asian

communities

Australia

New Zealand

Philippines

Singapore Malaysia

Thailand

Regional

Leadership

India

Sri Lanka

Macau

China

Hong Kong Taiwan

Japan Korea

Economic Contribution EY Study

• $76.3m Economic Contribution (Return of $7 to $1 per Government provides in operating grant)

• $45.4m Social Contribution

• 841 jobs Direct and Indirect Employment

• $26.7m in commercial Revenue in 2012/13

Importance of self-generated revenue

the 2 big consumer attractions arts/entertainment and sports will be the main audience drivers

the 2 big consumer attractions arts/entertainment and sports will be the main audience drivers