AUTHENTICITY AS A SELECTION TOOLGeneration Y or Generation why?

De Bruyckere PedroLeroy Hannes

Claeys Johannes

What is authenticity?

‘autos’ = self & ‘hentes’ = doer

Being your own master

Why is authenticity important?

Closely related to the ‘self’

An authentic existence is an existence in which the subject understands

his or her own choices and connects oneself

with meaningful life projects.

A process of remaining true to a ‘self in context’

Why has the importance of authenticity augmented?

3 Evolutions

• Evolutions in youth culture and views on youth culture

• The Evolution towards an experience-economy• The evolution towards and breakthrough of a 24/7

information society.

Closely related to post-modernism &more choices one has to make.

SUBCULTURES

From

To a supermarket of styles to make a personal choice

3 Evolutions

• Evolutions in youth culture and views on youth culture

• The Evolution towards an experience-economy• The evolution towards and breakthrough of a 24/7

information society.

An experience economy

Direct examples

Glocalisation

Defriending

E-holidayE-congé

Gevonden via @netlashPeer Review

Transparancy

Authenticity as a form of new social regrouping

But how do you get the label

‘authentic’?