Author Authority for Advanced Search Marketers

transcript

Author Authority

for the Advanced Search Marketer

@marktraphagen #smx #12c+MarkTraphagen

Mark TraphagenSr. Director Online MarketingStone Temple Consulting@marktraphagen+MarkTraphagen

Author Authority:

Rel=author & Beyond

December 2013 Authorship Purge

stonet.co/AuthorshipPurge@marktraphagen #smx #12c+MarkTraphagen

Factors in Authorship Retention

1. Site authority & history2. Content quality3. Author trust

Present Powers of rel=author

Beyond rel=author

Google Must Go Beyond rel=author

Every Brand Needs a Badass

How to Build Author Authority

BE the “anyone” they WANT to listen to!

Be Productive

Be Authoritative

Know Your Stuff Better than Anyone Else

Be Thorough

Be Different

Say What No One Else Is Saying

Find Your Own Voice

Be Ubiquitous

Expand Your Networks & Mediums

Build Your Social Following

Keep Sharing Your Best Content

Mark TraphagenSr. Director Online MarketingStone Temple Consulting@marktraphagen+MarkTraphagen

Thanks!