Author Authority

@marktraphagen #smx #12c +MarkTraphagen

Mark Traphagen Sr. Director Online Marketing

Stone Temple Consulting

@marktraphagen

+MarkTraphagen

@marktraphagen #smx #12c +MarkTraphagen

@marktraphagen #smx #12c +MarkTraphagen

@marktraphagen #smx #12c +MarkTraphagen

@marktraphagen #smx #12c +MarkTraphagen

@marktraphagen #smx #12c +MarkTraphagen

Author Authority:

Rel=author & Beyond

@marktraphagen #smx #12c +MarkTraphagen

December 2013 Authorship Purge

@marktraphagen #smx #12c +MarkTraphagen

@marktraphagen #smx #12c +MarkTraphagen

Factors in Authorship Retention

1. Site authority & history

2. Content quality

3. Author trust

@marktraphagen #smx #12c +MarkTraphagen

Present Powers of rel=author

@marktraphagen #smx #12c +MarkTraphagen

Present Powers of rel=author

@marktraphagen #smx #12c +MarkTraphagen

Present Powers of rel=author

@marktraphagen #smx #12c +MarkTraphagen

Beyond rel=author

@marktraphagen #smx #12c +MarkTraphagen

Google Must Go Beyond rel=author

@marktraphagen #smx #12c +MarkTraphagen

@marktraphagen #smx #12c +MarkTraphagen

Every Brand Needs a Badass

@marktraphagen #smx #12c +MarkTraphagen

Every Brand Needs a Badass

@marktraphagen #smx #12c +MarkTraphagen

Every Brand Needs a Badass

@marktraphagen #smx #12c +MarkTraphagen

Every Brand Needs a Badass

@marktraphagen #smx #12c +MarkTraphagen

How to Build Author Authority

@marktraphagen #smx #12c +MarkTraphagen

How to Build Author Authority

BE the “anyone” they WANT to listen to!

@marktraphagen #smx #12c +MarkTraphagen

Be Productive

@marktraphagen #smx #12c +MarkTraphagen

Be Authoritative

@marktraphagen #smx #12c +MarkTraphagen

Know Your Stuff Better than Anyone Else

@marktraphagen #smx #12c +MarkTraphagen

@marktraphagen #smx #12c +MarkTraphagen

Be Thorough

@marktraphagen #smx #12c +MarkTraphagen

Be Thorough

@marktraphagen #smx #12c +MarkTraphagen

Be Different

@marktraphagen #smx #12c +MarkTraphagen

Say What No One Else Is Saying

@marktraphagen #smx #12c +MarkTraphagen

Find Your Own Voice

@marktraphagen #smx #12c +MarkTraphagen

Be Ubiquitous

@marktraphagen #smx #12c +MarkTraphagen

Expand Your Networks & Mediums

@marktraphagen #smx #12c +MarkTraphagen

Build Your Social Following

@marktraphagen #smx #12c +MarkTraphagen

Keep Sharing Your Best Content

@marktraphagen #smx #12c +MarkTraphagen

Keep Sharing Your Best Content

@marktraphagen #smx #12c +MarkTraphagen

Mark Traphagen Sr. Director Online Marketing

Stone Temple Consulting

@marktraphagen

+MarkTraphagen

@marktraphagen #smx #12c +MarkTraphagen

Thanks!