Post on 13-Jul-2015
transcript
Automate, Outsource, and
Free Yourself to Grow
Your BusinessScott Jangro
Shareist.com
@jangro
AutomateSpend your time and energy
automating routine tasks
rather than doing them over
and over.
What to Automate
• Cookbook activities
• Complicated, technical routines
• Pay attention to the stuff you do over and over
again
Scheduling Posts• Work on a posting schedule and calendar
• Post social media posts at specific times
• Post blog posts based on an editorial calendar
• Stop sharing real-time, except when it matters
Automation Tools
• IFTTT
• Zapier
Workflow Tools
• Alfred
• Keyboard Maestro
APIs• Product and Coupon Data
• Networks: ShareASale, AvantLink, CJ
• Tools Providers: Prosperent, FMTC
• Linking Tools
• Skimlinks, Viglink, Prosperent
OutsourceYou can’t do everything
What to Outsource
• Content Discovery and Curation
• Content Creation
• Editing
• Summaries and Recaps
• Repetitive Tasks that can not (or should not) be
automated
• Technical tasks and programming
Outsourcing Tips• Use elance, oDesk, rent-a-coder, Mechanical Turk
• Outsource to inexpensive workers if you know the job better than
them, and if the work is routine.
• Spend more if you are hiring for skills that you don’t possess.
• Different countries have different types of workers. Learn who you
work best with.
• Do critical tasks like publishing until find someone you can trust
• Hire slow, fire fast. Test, Test, Test.
• ProTip: Outsource the outsourcing
Do
Some things you should do
yourself
Stuff to Do Yourself• Epic Content
• Connecting
• Interacting
• Training
• Automating
Put it all Together• Collect and Capture Ideas
• Schedule a week’s worth of social posts
• Create curated posts for your own websites
• Create a great original piece of content
• Interact with your audience
• Create a recap post/newsletter