Automating Web Analytics

transcript

AUTOMATING WEB ANALYTICS – WHY? HOW? Anand B, Pallipuspa S, Smriti T

Ramalingam S, Shilpa G, Rohit S

ABOUT US

¨ Anand Bagmar

¨ Pallipuspa Samal

¨ S Ramalingam

¨ Rohit Singhal

¨ Shilpa Gopal

¨ Smriti Tuteja

What do you expect from this session?

Why do we do Testing?

HOW DO WE VALIDATE?

Web Analytics

WHAT IS WEB ANALYTICS?

WHY DO WE NEED WEB ANALYTICS?

WEB ANALYTICS SOLUTIONS

Google Analytics

SiteCatalyst

AWStats

WebTrends

Testing Web Analytics

LEARN & OPTIMIZE

TESTING AT THE REPORT LEVEL

¨ Ensure report is setup correctly

¨ May not capture “true data”

¨ Licensing

¨ Reports not yet setup

¨ Validate all requests are sent / captured

Biggest Problem

It is TOO LATE!

The Solution

Web Analytics Testing Challenges

MANUAL

REPEATING OVER-AND-OVER AGAIN

WAAT - Web Analytics Automation Testing

WHAT DOES WAAT DO FOR ME?

q Plugs into existing test framework

q With minimal changes

q Web Analytic tool independent

q UI Driver framework independent

q Browser independent

FLAVORS

WAAT-JAVA

q Original flavor

q Supports 2 plugins

q Omniture Debugger

q Proxy

q HttpSniffer

q  JsSniffer

q Available on github

Will be eventually available as a Maven Dependency!

WAAT-RUBY

q Ruby gem implemented over WAAT-Java

q Uses RJB – Ruby-Java-Bridge

q Supports 2 plugins

q HttpSniffer

q  JsSniffer

q Available on github and rubygems.org

Will be changing soon!

OMNITURE DEBUGGER

q OS independent

q Run using the regular test-user

q Browser dependent – need to implement ScriptRunner for the UI-driver in use

q Web-Analytic solution dependent – Adobe Marketing Cloud / Omniture SiteCatalyst

HTTPSNIFFER

q Web-analytic solution independent

q UI-driver independent

q 3rd party libraries are OS Dependent

q HTTPs not supported out-of-the-box

q Run tests as ‘root’

JSSNIFFER

Pros q Web-analytic solution independent

q HTTPs supported out-of-the-box

q No dependency on any 3rd party library

Cons q Need to write JavaScript to get the URL from the browser

q UI-driver dependent

@BagmarAnand #waat how can I contribute?

PROXY DEBUGGER

Pros q Web-analytic solution independent

q UI-driver dependent

q HTTPs supported out-of-the-box

q No dependency on any 3rd party library

Cons q May not work easily for Mobile

ARCHITECTURE

WHAT’S NEXT WITH WAAT?

q WAAT-Net

q WAAT-Ruby

q WAAT-JS

q WAAT-Py

HOW CAN YOU HELP?

q Raise Issues (https://github.com/anandbagmar/WAAT/issues)

q Help contribute (send Pull Requests)

Is that all to

Web Analytics?

The new “kids” in town

IoT & Big Data

Some popular use cases

IOT – INTERNET OF THINGS

Opportunity to

¨ Create new value propositions

¨ Be Innovative

¨ Be Creative

IOT – HOW TO DELIVER VALUE?

¨ Automate the manual processes

¨  Integrate data capabilities

¨ Collect – integrate from various sources

¨ Repeat collection – automate the collection

¨ Analyze – manual & machine learning

¨ Optimize / Pivot

¨ Repeat

IOT – CHALLENGES

¨ Federated devices

¨ Different types of networks

¨ Different communication channels

¨ Physical (hardware) & Virtual (software)

IOT – BIGGER CHALLENGES

¨ Too many devices

¨ Lots of data

BIG DATA …. IS GETTING BIGGER

¨ Volumes of data generated ¨  A jet engine generates 1TB of data per flight.

¨  A large refinery generates 1TB of raw data per day.

¨  As cars get smarter, the number of sensors is projected to reach as many as 200 per car.

¨  Sensors of all types will generate immense amounts of data. In fact, analysts estimate that by 2020, 40 percent of all data will come from sensors.

¨  IoT leads to massive volumes of data

http://www.cisco.com/web/solutions/trends/iot/docs/iot-data-analytics-white-paper

IoT is about Data!

TO GET VALUE FROM IOT …

¨ Collect

¨ Analyze

¨ Predict

¨ Plan

What does this mean for Testing?

TESTING OPPORTUNITIES

We need to build capabilities to validate –

¨ Data collection is working well

¨ From all sources

¨ Analyzing data, capturing patterns and trends

¨ Optimize business value

¨ Create new opportunities and value propositions

RESOURCES

¨ https://github.com/anandbagmar/waat

¨ https://github.com/anandbagmar/waat-ruby

¨ http://essenceoftesting.blogspot.com/search/label/waat

¨ http://www.cisco.com/web/solutions/trends/iot/docs/iot-data-analytics-white-paper

¨ http://www.dezyre.com/article/how-big-data-analysis-helped-increase-walmart-s-sales-turnover/109

TEST PROJECTS

¨ https://github.com/anandbagmar/waat-sample-java

¨ https://github.com/ShilpaGopal/WAATForMobile

¨ https://github.com/pallipuspa/WaatWithASP

THANK YOU