Post on 27-Jul-2015
transcript
Automobile industry1.Daniel Chow
2.Daniel Tiew
3.Clement Chen
4.Carlson Ko
5.Harwinder Singh
6.Weng Chuan
7.Chong Jin Feng
SCHOOL OF ARCHITECTURE, BUILDING & DESIGN Foundation in Natural and Built Environment (FNBE)English 1 [ENGL0105]
UMW Toyota Motors
• Located in Subang Jaya
• 3S Service Centre
• Big showroom & service center
• Open daily 9:30am-6pm
The Business• Was founded about fifty years ago, but I don’t
really know the exact date
• Under the UMW motor corporation
• Net assets exceed RM2.3 billion
• Workforce numbers more than 11,000 employees serving customers through a nation-wide distribution network
• Competitors: Honda, Nissan ,Mazda
Developments
• Toyota cars are petrol & diesel. For our future developments, we are going for petrol saving cars which are hybrid cars that is coming out around March & May this year
Lamborghini Kuala Lumpur
• Located in Glenmarie, Shah Alam
• 3S Centre
• Open daily 9:30am-6pm
• Luxurious Showroom
Customers
• Our customers are the ones who can afford it and the desire to own a Lamborghini car.
• In Malaysia, mostly Dato’s and bosses
The Business• A few business man start up this market
because each of their passion to do this line.
• Audi bought over Lamborghini S.p.a in 1998
• Lamborghini’s Annual revenue €469 million (2012)
• Competitors: Ferrari, Porsche and Specialized cars
Developments
• We decided to shift to KL, because it had a better chance of selling here. The market is going upwards.
• New concept cars, one off exclusive cars
Categories of automobile companies
Lamborghini(Kuala Lumpur) Toyota(Subang Jaya)
Businesses offer Car dealer and services Car dealer and services
Original founder Italian industrialist (Ferruccio Elio Arturo Lamborghini)
Japanese entrepreneur (Kiichiro Toyota)
Key founder(local) Malaysia and Singapore Lamborghini partnerships associated
Japanese and local Malaysian partnerships
Establishment of this company This company is originally establish at overseas
This company is originally establish at overseas
Types of vehicle sell Typical expensive sports car and several models are produce only, but they are mainly specialize on it
The cars are ranging from luxury car, SUV, family cars, hybrid cars and they have less impact on selling sports car
Type of customers encounter
A few are able to afford from investor, head of business enterprise to high states ranking people, example: “DATO”
Family, moderate income worker and business man
Outlet or branches form this business
Currently only one branch is available in Malaysia
Peninsular Malaysia and more than thirty branches are total
Annual revenue figures More than five million annual per year
Hundred million annual per year
Pricing of vehicles RM 2million to 3million Above RM 60,000 to RM 300,000 more
Marketing Strategy
• Monopolistic competitive
• Makes independent decisions about price and output, based on its product, its market, and its production
• This businesses there is low form of barriers to entry