Post on 09-Aug-2015
transcript
All About Search EnginesSearch Engines use tools called Spiders to discover what a web site is all about for ranking purposes
Spiders are automatically sent out by Search Engines to catalog every web page in the world every few weeks
Spiders cannot see any Graphics, Flash, or Script – only Text, and the Google Spider is the smartest of all
Search Engine Spiders often somewhat ignore web site content inside of Frames, especially Google & Yahoo
Say Thanks To Google!The old game was based on META tags that “faked out” the Search Engine Spider by duplicating key words to make a web site appear more relevant
Thanks to Google, the new game is based on real Organic Relevance where web sites are now primarily cataloged based on the actual content and Popularity of the web site (ie…links, clicks, visits, revisits, time,)
Contrary to what many “Search Engine Optimization” experts say, the big name Spiders do not pay much attention to META tags any more (80% and growing)
The Rise Of Google…
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
1999.5 2000 2000.5 2001 2001.5 2002 2002.5 2003 2003.5
Yahoo
MSN
AOL NetFind
CompuServe
Netscape
Ask Jeeves
Other
WebMakerX 4.0 Gets It!Google has revolutionized the industry with their intelligent Spider technology that can interpret, catalog and rank a web site like a human
As a result, other Search Engine Spiders are universally starting to adopt their strategy of Organic Relevance and web site Popularity
The vast majority of Search Engine usage flows through Google and Yahoo with most lesser players licensing their technology such as AOL, etc…
You must get it right with Google & Yahoo to win the game
What Is SpiderMAZE?SpiderMAZE is the name of the WebMakerX technology for managing all Search Engine Spider activities
SpiderMAZE is included at no extra charge with every WebMakerX web site, and it will win the battle for you
It automatically eliminates the need to pay 3rd parties $100 per month or more for Search Engine Optimization
It is embedded in WebMakerX, and it is light-yearsmore advanced than any other Search Engine tool
Let’s Visit The Matrix…This tool allows you to see real-time Google Popularity
http://www.touchgraph.com/TGGoogleBrowser.html
It shows the actual real-time Popularity of web site links
Links from your web site only help other web sites
Input the following web sites:
www.google.com
www.reyrey.com
Search Engine SuccessAll Search Engines index text and follow links, and some measure Popularity and Organic Relevance (Google)
Search Engines start with the URL, then the title of pages, and then the top of a web page working down “below the fold” to the bottom looking for text and links
As a general rule, if you cannot highlight “text” on a web page, then it is a Graphic, and Graphics are ignored by Spiders because they cannot read Graphics
If a web site is 100% Flash, then only the URL and page titles are indexed now that META tags are not important
Search Engine SuccessGoogle’s Spider is so smart that it can easily recognize changes in fonts, bold, colors, indents and text layout formatting to determine the true intention of a web page
Location, location, location…Spiders look for location information about where a business can be found
For example, you would not want to use a text link on a web page such as “Our Office” when you could use a more descriptive link such as “Our San Diego Office”
File names and URL query strings should be separated by hyphens and underscores to be cataloged correctly
Search Engine SuccessSpiderMaze enables the entire web site from the first page to the last page including all the inventory, forms, and dealer information to be 100% friendly to Spiders
SpiderMaze allows for the entire Navigational Structure and Site Map of a web site to be perfectly indexed
SpiderMaze manages Search Engine changes and updates automatically from one-point of maintenance
SpiderMAZE is so advanced that our competitors may need to re-write their web site tools to compete with us
404 Errors (Page Not Found)WebMakerX’s SpiderMAZE technology is so powerful that it even includes the handling of error messages in a Search Engine friendly way to redirect the Spider
www.cobaltgroup.com/oops www.autonation.com/oops
Splash & Flash = TrashWeb sites with 100% Flash-oriented Splash pages are virtually unreadable to Search Engine Spiders…this hurts Dealer.com, DealerSkins, BZ & Izmo the most
These type of web sites were “all the rage” until Google changed the rules by eliminating META-tags as a way for Flash developers to cheat the system since Spiders cannot read even 1% of Flash code
Dealers that insist on building this type of “Eye Candy” web site have little regard for their best interests
Don’t Play The Frame GameFrames are used on many web sites today, but most Spiders discontinue indexing when they encounter one
WebMakerX uses absolutely no frames in our sites, but Cobalt uses frames extensively in Nitra
AutoMark web sites all use frames except for the Home Pages, so we have implemented a temporary fix with titles and key phrases embedded within most frames
Most competitors including Cobalt heavily use frames
Competitor SpiderizationOur SpiderMAZE tool has the ability to use behind the scenes “spider vision” glasses to look at some of our competitor’s web sites just like a Spider would see them
What you see on these screen-shots is similar to what a Search Engine Spider will see that will help or harm web site ranking on Search Engine results
First let’s visit the following web site for our experiment:
http://www.delorie.com/web/lynxview.html
Competitor Spiderization
To use this free public tool, simply input the URL here. Please note that you must include the http:// prefix in front of the “www” to make it work!
Competitor Spiderization#7…Worst To First…BZ Productions: www.tasca.com
Human View Spiderization View
Competitor Spiderization#1…WebMakerX: examplepitstop.site.webmakerx.net
Spiderization View #1 Spiderization View #2
Search Engine SummaryA competitor web site may still have excellent rankings on Search Engines even if they use 100% Flash because the web site was registered before META tag changes
Through time, these web sites will likely have a severe degradation of ranking unless they re-write their tools
Competitor Search Engine placement can also be influenced through the purchasing of key word phrases
Go to www.google.com and type in “Third Coast Media”