INNOVATIVE EMAIL MARKETING CONTENT STRATEGY SEES A 233% JUMP IN

SALES INQUIRIES THROUGH EMAIL

CASE STUDY OF

AWARD WINNING

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@SitaSpeaks

ONLINE TRAVEL AGENCY THAT PROVIDES AN EXTENSIVE RANGE OF TRAVEL PRODUCTS

THE CLIENT

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@SitaSpeaks

DECLINING OPEN RATES

THE CHALLENGE

SUBSCRIBER DISINTEREST

DISENGAGEMENT

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@SitaSpeaks

THE IDEA

AND WIN THEIR LOVE Make it memorable by tapping into current eventsBY MAKING EMAIL FUNAdd interactive elements to engage audience

NOT TO SCREAM BUYThink beyond regular promotional mailers

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@SitaSpeaks

SUBJECT LINECalculate your Love %

EMAIL CREATIVE

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@SitaSpeaks

SUBJECT LINECalculate your Love %

EMAIL CREATIVE

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@SitaSpeaks

THE LANDING PAGE

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@SitaSpeaks

THE LANDING PAGE

Brad

Angelina

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@SitaSpeaks

THE LANDING PAGE

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@SitaSpeaks

THE LANDING PAGE

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@SitaSpeaks

INCREASED OPEN RATES Different approach to subject line (from their regular subject lines) helped pique the customer interest and increased open rate by 30%

IMPROVED ENGAGEMENTSubscribers were eager to calculate their love % and there was a 60% increase in the click rates (compared to their average click rate) for this campaign

BEST EMAIL-TO-INQUIRY CONVERSION RATE40% increase in package enquiries, the best ever email-to-inquiry rate that the brand ever achieved (on an average, email accounts to 10-12% of inquiries for the brand)

RESULTS

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@SitaSpeaks

WINNER AT THE PRESTIGIOUS 2016 EEC EMAIL

MARKETING PROGRAM AWARD

FOR ‘BEST USE OF HUMOR, PERSONALITY OR CONTENT’

CASE STUDY OF

@SitaSpeaks