Post on 20-Jun-2015
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Cool Awareness Strategies
6 5 SAMUEL PRANATA
MARTHA TILAAR GROUP
External Experience Company Experience
Products Adver;se Themselves
Integra;ng Offline-‐Online Ac;va;ons
Buzz Your Story Use Social Channel
Effec;vely
Get the Momentum
Timing is Everything
Let the Community
Sells Your Products
Value Product that Rock the Market
6COOL
AWARENESS STRATEGIES
THAT ROCK
Be A ROCK STAR
External Experience
COZ SHE ROCKS THE MARKET
AYU TING TING IS A GREAT
ROCK STAR
ADVERTISE Themselves
Products
#1
#1
iPhone 4S Steve Jobs
When queueing becomes a ritual
The “God”
Ac;va;ons
Integra;ng
#2
Mizone Flashmob
#2
Pre-‐event: Social Media Fever
Pre-‐event: Training Video
At the D-‐Day: Brand Experience in Ac;on
Experience Amplifica;on
Post-‐event: Spread the Excitement
SOCIAL CHANNEL
BUZZ Your Story
#3
Effec;vely
Use
#3
Magnum Crocs
SOCIAL MEDIA BUZZ...
TIMING
the Momentum
#4 Get
IS EVERYTHING
#4
TVOne Sido Muncul
The story behind...
Great relevance...
#5
Value Product that Rock
the Market
BEAT THE GIANT...
Go Emo;onal!!!
RIDING THE WAVE...
WHO’S THE WINNER???
Sells Your Product
Let’s
#6
COMMUNITY
#6
Tupperware Sunlight
YOUR CUSTOMERS ARE SALESMEN
COMMUNITY ACTIVATION...
5
Martha Tilaar’s Story
Company Experience
#1 CONNECTION
Build sincere emo;onal connec;on. Relate her with your brand. Link her with each other
#1 CONNECTION Caring Community Program
Make Up Theather
#2 CARE
She wants to be cared and appreciated. Listen to her!
Understand her!
#2 CARE
Trend Warna Sari Ayu
#3 VALUE Woman is
the most value-‐oriented creature. She will pay
to get exactly what she wants. Offer her a solu;on,
not just a list of features
#3 VALUE
Duo Warna
#4 EMPATHY
Be an empathe;c brand. Touch woman’s deepest heart with your love and passion.
#4 EMPATHY
Empowering Woman – Training Centre
#5 TRUST
Remember, trust is the most important emo;on
in a sale to woman. If you’re not trusted,
you’ll never earn her heart
#5 TRUST Martha Tilaar Shop
Be a...
With a Diamond