Strategy &

Secrets

Content

SEO

Focus

AuthenticityRelationships

Social Media Strategies & Secrets for Small Businesses

Listening

Engage

Consistently

Jen Phillips April Rick Toone

PlanningContent

Action

Platforms

Tactics

Metrics

Training

Resources

Creation

Listening

Audience

SM Plan

3 Secrets

Planning

Listening

Audience

SM Plan

3 Secrets

Listening

1Competition Hashtags !

Tools: Sprout Social Google Alerts Backtweets Analytics Topsy Talkwalker

Planning

Finding Your

Audience

1

Planning

Define a persona Research where they hang out: Grocery store Salon Facebook Pinterest !

Go Deep into their life, likes and habits

1

Planning

Define platform(s) Define your time and budget Define your goals and objectives Define your Why Define your resources Create a realistic timeline

Create a Social Media

Plan

Content

Training

Resources

Creation

3 Secrets

2

Content Development

Training Do you or your staff need Social media training? What type of training? Who will train you? Don’t leave it to an intern What does the staff need to know?

2

Content Development

ResourcesBudget & Resources How much time? Man hours In-house or outsource? Software Education Tools

2

Content Development

Creating Content

Who? Internal management Outsource Type of content Blog Video Audio Social Media Topics Content Calendar

Action

Platforms

Tactics

Metrics

3 Secrets

3

Taking Action

Platforms Facebook!! ! Twitter!! ! Pinterest!! ! Google+!! ! Instagram!! ! YouTube!! ! Linkedin!! ! Blog!!

! ! e-mail

3

Taking Action

Tactics Posting Sharing Downloadable content FB page Up to date profile Data management Proper use of keywords

3

Taking Action

MetricsAnalytics Google Facebook Customer survey A-B testing Customer feedback Hashtags Views Comments Likes

Jen Phillips April Jen@FaucetGroup.com

Rick Toone Rick@FaucetGroup.com

www.FaucetGroup.com