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B E R T G R E E N
P L A N O F A CT I O N
BERT GREEN
Bert Green, Realtor RE/MAX Associates, LLC (302) 477-3900 x392 3302 Concord Pike, Wilmington, DE 19803
For 30 years, a leader in both real estate and the community. Award winning performance, as a Broker and owner of a real estate firm. Consistently producing in the top 1% of Realtors in the nation, earning highest possible level recognition for sales volume. Real Estate Experience
Sold over 2,000 homes in virtually all of New Castle County and Southern Chester County
President New Castle County Board of Realtors, as well as other officer positions
Board of Directors for both NCCBOR and Delaware Association of Realtors
Director, chair or member of numerous committees and task forces, state and county
National Advisory Board Member (22 Brokers appointed from 1200 companies)
Author of NCCBOR Initial Strategic Plan
Education
B.A., M.B.A. University of Delaware
Broker in Delaware, Pennsylvania and Maryland
G.R.I. (Graduate REALTORS Institute)
C.R.B. (Certified Residential Broker - professional designation of NAR)
Service
Real estate expert, speaker, and representative of business community, serving on radio and television, in court,
and in public relations
Instructor, training director for various real estate and licensing programs
Member of numerous business/community organizations
Board member for several community organizations
Local school district, strategic planning and various committees
Consultant for inner-city housing rehabilitation project
Appointee to Housing Mortgage Assistance Program Advisory Committee
Founder and President of non-profit corporation for revitalization of distressed property
Awards
NCCBOR Hall of Fame
RE/MAX Platinum
Realtor of the year (the only person to receive this award twice)
RE/MAX International Hall of Fame
Lifetime Charter Member NCCBOR Million Dollar Club
National Recognition Award for Community Revitalization
RE/MAX Lifetime Achievement Award
RÉSUMÉ
BERT GREEN
“Bert Green is recognized and appreciated for his unselfish service and his outstanding contributions to this industry over his distinguished career.” -Hall of Fame Award Presentation
Grievance Committee
Community Revitalization Committee
Forms Committee
Showcase Committee
Finance & Budget Committee
Political Action Committee
REALTOR of the Year 1989
NCCBOR President 1989
REALTOR of the Year 1995
DAR Strategic Planning Committee
National Education Committee
Executive Committee
New Castle County Board of REALTORS Presents their 2007
Hall of Fame Award to Bert Green of RE/MAX Sunvest Realty
With over 30 years of experience and over 2,000 home sales, Bert has been the epitome of a
leader in the greater community as well as the Real Estate community. Not only did Bert serve
as NCCBOR President, he has spent 20 of his 36 years in real estate serving on the Board of
Directors. He received the coveted Realtor of the Year award in both 1989 and 1995 - a stellar
achievement! Bert owned the Greenville Company, and is now a member of the nationally
recognized RE/MAX team.
Bert Green, Realtor RE/MAX Associates, LLC (302) 477-3900 x392 3302 Concord Pike, Wilmington, DE 19803
BERT GREEN
The key to my marketing plan is the daily contacts I make to prospective buyers and to top agents in town who have buyers for
your home. Traditional methods of waiting for buyers to come to us (“Passive” marketing like open houses or advertising) are
not nearly as effective as physically contacting potential buyers or their agents and convincing them to look at your home.
“Active” marketing makes the difference and 6 days a week you can count on me to promote your home to buyers!
Once your home is sold, Connie Pratzner is your point of contact. She will coordinate everything with the buyer’s agent and
their attorney. (Arrange termite, physical and appraisal inspections, walk-through, settlement, and all paperwork, etc.) All you
need to do is tell us how and where you want the proceeds delivered!
**My staff is available 9am to 5pm, Monday - Friday, to help with your transaction.
MARKETING PLAN
Our Objectives are the following: 1. To assist in getting as many qualified buyers as possible into your home until it is sold.
2. To communicate to you weekly the results of our activities.
3. To assist you in negotiating the highest dollar value… between you and the buyer.
The Following are the steps WE take to get your home SOLD… “The Pro-Active Approach” 1. Submit your home to our TREND Multiple Listing Service immediately marketing your home to over 32,000
Realtors.
2. Price your home competitively… to open the market vs. narrowing the market.
3. Develop a list of features of your home for the Brokers to use with their potential buyers.
4. Personally call the top 25 agents in your marketplace for their potential buyers.
5. Suggest and advise as to any changes you may want to make in your property to make it more saleable.
6. Constantly update you as to any changes in the marketplace.
7. Prospect 3 hours per day and talk to 30 people per day looking for potential buyers.
8. Contact over the next 7 days… my buyer leads, sphere of influence, and past clients, or their referrals and
prospective buyers to find a buyer for your home.
9. Add additional exposure through a professional sign and lock box.
10. We provide the latest technology to market your property...800 Info Home Line. A specific recorded message
about your property will be available 24 hours a day in the United States and Canada. Anywhere and anytime
potential buyers and agents can hear about your property. Immediately we receive a text message and an email
of the caller identification and phone number of your potential buyer.
11. Whenever possible, pre-qualify the prospective buyers.
12. Keep you aware of the various methods of financing that a buyer might want to use.
13. Aggressively pursue getting the cooperating brokers in the area to tour your home.
14. Personally follow-up on the salespeople who have shown your home… For their feedback and response.
15. Assist you in arranging interim financing...if necessary.
16. Represent you on all offer presentations...to assure you in negotiating the best possible price and terms.
17. Handle all the follow-up upon a contract being accepted...all mortgage, title and other closing procedures.
18. Deliver your check at closing!
Bert Green, Realtor RE/MAX Associates, LLC (302) 477-3900 x392 3302 Concord Pike, Wilmington, DE 19803
BERT GREEN
After 30 Years of Training, Coaching and Selling, I Have Learned
That These Are The Skills That I Need To Help You!
Top Skills of a Successful Salesperson:
1. Managing time and following a schedule.
2. Looking for and finding buyers and sellers daily.
3. Converting leads into highly prequalified appointments.
4. Making an enthusiastic and energetic presentation.
5. Pricing property properly.
6. Showing property in a manner that causes it to sell.
7. Dealing with buyers questions and objections.
8. Bringing buyers and sellers together.
9. Delegating to a well trained staff.
10. Doing “it” daily.
11. Asking good questions to determine motivation.
12. Listening intensely to clients and prospects.
13. Skill of getting people and agents in my market to work with me.
14. Providing services that cause people to come back again and again.
15. Developing motivation in myself.
I work on these daily!
PLAN OF ACTION
Bert Green, Realtor RE/MAX Associates, LLC (302) 477-3900 x392 3302 Concord Pike, Wilmington, DE 19803
Ber
t G
reen
& A
sso
cia
tes
PR
OA
CT
IVE A
GEN
T V
S. P
ASSIV
E A
GEN
TS
PR
OA
CT
IVE
PA
SSIV
E
Subm
it y
our
hom
e into
the M
LS S
yste
m
Pers
onally
call t
he t
op 2
5 a
gents
in t
he m
ark
etp
lace t
o d
iscuss y
our
hom
e
Pro
spect
3 h
ours
per
day
to f
ind b
uye
rs f
or
your
hom
e
Conta
ct d
aily p
ers
onal buye
rs,
sphere
of
infl
uence
, past
clients
, &
refe
rrals
regard
ing y
our
hom
e
Pro
vid
e p
ers
onal 800# to
captu
re b
uye
rs
Agg
ressiv
ely
purs
ue c
oopera
ting b
rokers
in t
he a
rea t
o s
how
your
hom
e
Pers
onally
follow
up o
n t
he s
ale
speople
who h
ave s
ho
wn y
our
hom
e
M
ayb
e ?
Pla
ce a
n a
d in t
he local new
spaper
No
!
Off
er
Bro
ker's O
pens
No
Way!
Leave b
rochure
s in p
ropert
y
No
pe!
Ber
t G
reen
& A
ssoc
iate
s
Ber
t G
reen
& A
ssoc
iate
s Passiv
e M
ark
eti
ng (j
ust
sit
back a
nd w
ait
!)
Open H
ouses
An o
pen h
ouse
is w
here
an a
gent
puts
a s
ign in t
he y
ard
usually
on
a S
unday
aft
ern
oon f
rom
1:0
0 p
.m.
to 4
:00
p.m
. A
ll t
he a
gent
has
to d
o n
ow
is s
it b
ack a
nd w
ait
for
buye
rs t
o s
how
up.
The p
roble
m w
ith o
pen h
ouses i
s th
at
you d
on’t
know
who t
hese
buyers
are
. A
re t
hey q
ualifi
ed t
o b
uy y
our
house?
Are
they
nosey
neig
hbors
? A
re t
he b
urg
lars
casin
g t
he j
oin
t? I
t doesn’t
cost
anyt
hin
g f
or
a
buye
r to
work
wit
h a
n a
gent,
so b
e leery
of
peop
le w
ho just
show
up t
o a
n o
pen h
ouse e
specia
lly w
ithout
an a
gent.
Open h
ouses a
re
consid
ered P
assiv
e M
arketi
ng.
New
s J
ournal A
ds
Befo
re t
he i
nte
rnet,
new
spaper
advert
isin
g w
as w
hat
set
the t
op a
gents
and t
he m
edio
cre
agents
apart
. A
dve
rtis
ing c
ost
s m
oney,
so
back in t
he 9
0’s
, only
the t
op a
gents
could
aff
ord
to p
ut
an a
d in t
he p
aper.
Well w
elc
om
e t
o t
he 2
1st
Centu
ry,
where
now
adays,
only
a h
andfu
l of
agents
pla
ce a
ds.
Wh
y? B
ecause n
ow
we h
ave
the inte
rnet!
In 2
01
0,
84
% o
f buyers
sta
rted t
heir
hom
e b
uyin
g p
rocess o
n
the inte
rnet.
A
cro
ss t
he b
oard
, new
spaper
readers
hip
and n
ew
spaper
advert
isin
g h
as d
ram
ati
cally r
educed o
ver
the y
ears
due t
o t
he
inte
rnet.
The N
ati
onal A
ssocia
tion o
f R
ealt
ors
has s
tate
d t
hat
advert
isin
g in t
he n
ew
spaper
is t
he least
pro
duct
ive f
orm
of
advert
isin
g.
The a
gents
who a
re s
till a
dvert
isin
g i
n t
he S
und
ay p
aper
are
the a
gents
who h
ave
done i
t fo
r years
and y
ears
and h
aven’t
changed
their
min
dset
and s
ale
s a
bilit
ies t
o t
oday’
s 2
01
1 m
ark
eti
ng s
trate
gie
s.
New
spaper
ads a
re c
onsid
ered P
assiv
e M
ark
eti
ng.
Bro
ker’s
Opens
Som
e s
ellers
may
be
convin
ced t
hat
a b
roker’
s o
pen h
ouse i
s p
roof
that
their
agent
is w
ork
ing h
ard
. Bro
ker’
s O
pens a
re r
are
ly
at-
tended b
y a
cti
ve a
gents
. A
pro
act
ive,
aggre
ssiv
e a
gent
sees m
any h
om
es i
n t
he c
ours
e o
f th
eir
day,
an
d c
ert
ain
ly t
hey d
o n
ot
have
tim
e t
o w
ait
unti
l th
at
pro
pert
y has a
Bro
ker’
s o
pen.
Believe i
t or
not,
som
e a
gents
make t
heir
rounds d
ependin
g o
n w
hat
food i
s b
e-
ing s
erv
ed! Bro
kers
opens d
o n
ot
sell y
our h
om
e,
they j
ust
dir
ty u
p y
our k
itchen a
nd a
re c
onsid
ered P
assiv
e M
ark
eti
ng.
Bro
chures
Years
ago,
befo
re w
e h
ad o
ur
curr
ent
MLS s
yste
m,
we h
ad s
om
eth
ing c
alled B
ori
s t
hat
all R
ealt
ors
use
d t
o f
ind o
ut
whic
h h
om
es w
ere
on t
he
m
ark
et.
Bori
s w
as a
DO
S p
rogra
m t
hat
had v
ery
lit
tle info
rmati
on a
nd <
gasp>
it
did
n’t
even a
llow
pic
ture
s!
It
was t
he 9
0’s
, not
that
long a
go r
eally.
But
then t
he r
eal
est
ate
indust
ry m
ove
d i
nto
the 2
1st
centu
ry,
we a
dvan
ced t
o o
ur
curr
ent
TR
EN
D s
yst
em
and t
hin
gs r
eally s
tart
ed r
ollin
g.
Not
only
does T
REN
D a
llow
pic
ture
s,
25
of
them
to b
e e
xact
, but
it a
lso a
llow
s f
or
us t
o u
plo
ad o
ur
floor
pla
ns,
dis
closure
s,
etc
… W
e d
on’t
leave b
rochure
s i
n t
he h
ouse b
ecause i
t giv
es u
s a
n o
pport
unit
y t
o c
all t
he b
uyer’
s a
gents
pers
onally t
o p
rese
nt
the q
ualiti
es o
f yo
ur
hom
e,
so t
hat
we t
ake c
ontr
ol, a
nd s
peak d
irect
ly t
o t
he b
uyer’
s a
gent.
Last
but
not
least
...p
rinti
ng o
ut
that
much p
aper
is n
ot
envir
on
menta
lly c
on
scio
us!
It’s
tim
e t
o g
o G
REEN
! Bro
chures are
consid
ere
d Passiv
e
Mark
eti
ng.
In m
y c
are
er I h
ave d
one m
any, m
any o
pen h
ouses,
bro
ker’s
opens,
New
s Jo
urnal ads
and b
rochures.
If
they w
orked, I w
ould
sti
ll b
e d
oin
g t
hem
today.
BERT GREEN
BERT GREEN & ASSOCIATES
Sometimes people ask me when they work with me, do they get me? The answer is emphatically...yes! All the marketing, pricing strategy, networking, and ultimate sale of each home is my responsibility. With that said, over 30 years of selling Real Estate has convinced me that the public demands a high level of service that is impossible for a single agent to give. That’s why I have two other full-time licensed Realtors assisting me daily so that I can give my clients the best customer service they deserve.
Bert is a leader in both real estate and in the community. His award winning performance consistently lands Bert in the top 1% of Realtors in the nation earning him the highest possible level recognition for sales volume. Bert has sold over 2,000 homes in his 36 year career in real estate. He served as NCCBOR President, he has spent 20 years on the Board of Directors, and he received the coveted Realtor of the Year award in both 1989 and 1995. Bert was honored by being inducted into the New Castle County Hall of Fame in 2007.
Bert Green, Realtor
While being involved in Bert’s real estate business for over 30 years, Marilyn has been selling real estate full time for the last 9 years. Marilyn holds a master’s degree in Public Administration and worked on her PhD in Urban Development at the University of Delaware. She has also been actively involved in numerous community capacities.
Marilyn Green, Realtor
Connie has been a licensed Realtor for the past 18 years. She handles all of the aspects of running Bert Green & Associate’s successful organization, from tracking buyers to marketing our listings to assisting clients through each step of the transaction. Connie values every relationship, delivering outstanding customer service to all of Bert Green & Associate’s clients. Connie currently lives in Wilmington with her husband and children.
Connie Pratzner, Realtor
Simply stated, we meet daily
to make sure our clients are getting the highest level of service,
and we are always striving to improve!
MEET MY TEAM
Bert Green, Realtor RE/MAX Associates, LLC (302) 477-3900 x392 3302 Concord Pike, Wilmington, DE 19803
BERT GREEN
INTERNET MARKETING
A s technology improves, it is of ever-increasing importance that I stay right along with it in terms of new ways
to get your home exposure. That is why I not only have a full-scale website with all my listings, along with access to
thousands of MLS’s across the nation, but also use a variety of other websites to generate exposure for your home.
With a little help from Realtor.com, Trulia.com, Yahoo Real estate our TREND MLS, and IDX technology, I can
insure that your home can be viewed from over 350 websites all across the world!
I n 2000, 28% of people said that they used the Internet as an important part of their home-buying and selection
process. In 2006, 70% said they did; In 2010, 84% start their home buying process on the internet. In these days
almost everyone uses the Internet during the home search process. 90% used the Internet at some point and 76%
said they did so frequently. Just seven years ago only 41% of buyers indicated any Internet use at all.
Bert Green, Realtor RE/MAX Associates, LLC (302) 477-3900 x392 3302 Concord Pike, Wilmington, DE 19803
BERT GREEN
TRACK RECORD
MORE THAN 2,000 HOMES SOLD BY BERT Providing Stellar Results for Over 30 Years!
342 Stonebridge Blvd. 2102 N. Washington St. 135 Whitburn Place 1004 E. Willow Run
1123 Webster Drive 6 E. Aldine Drive 1306 W. 13th Street 901 W. 13th Street
1202 Crestover Road 3114 W. 3rd Street 38 Ashkirk Place 900 N. Broom Street
318 Helen Drive 138 N. Hunter Forge Road 519 Mansion Road 1325 Maple Avenue
2416 McCawber Drive 12 Cognac Drive 125 Emery Court 4 Fols Crescent Avenue
125 Emery Court 25 S. Gabriel Drive 16 Guenever Drive 9 Malvina Lane
583 Old State Road 30 Osage Road 244 Weldin Road 224 Weldin Road
301 Rolling Green Avenue 1 Wollaston Road 6 Rexburg Court 401 Stanley Plaza Blvd.
1804 Dumas Place 147 Darling Street 5009 Diana Drive 35 Dale Court
2379 Riverview Drive 2010 Naamans Road 19 Reubens Circle 302 Rockmeade Drive
405 Shipley Road 7 St. Tropez Court 1410 Stapler Place 412 Winston Avenue
103 Woodhill Road 104 Timberline Drive 1201 Governor Circle 21 Forsythia Lane
8 Crompton Court 618 Old Harmony Road 851 Stockbridge Drive 205 Karins Blvd.
3 Osprey Lane 1326 Richards Alley 67 Helios Court 27 Barberry Court
1082 Old Lancaster Pike 2302 N. Franklin Street 3308 Golfview Drive 1904 Inglewood Road
6 Westmeadow Lane 43 Somerset Lane 2016 Naamans Road 47 Dale Court
1704 N. Park Drive 8 Heather Place 3230 Brookline Road 916 Naudain Avenue
1282 Newark Road 30 Barberry Court 173 S. Dupont Highway 2807 W. Oakland Avenue
18 Graybridge Drive 1021 N. Monroe Avenue 206 Megan Court 402 Suwannee Court
510 New Road 419 W. Hanna Drive 9 Malvina Lane 1115 Donovan Way
204 Pennsylvania Avenue 220 Christiana Road 813 Kirkwood Street 1306 N. Bancroft Pkwy
16 Bristlecone Court 254 E. 2nd Street 583 Old State Road 1 Sorrel Drive
6 Rexburge Court 210 N. Spring Valley Rd. 1804 Dumas Place 3 Gershwin Circle
442 Wynthorpe Road 193 Christiana Landing 5204 Wesley Avenue 134 Megan Drive
336 Amoroso Way 101 Beech Hill Drive 7 Gladstone Court 16 Beacon Lane
1516 Sycamore Street 6 Heather Place 209 S. Appoquin Drive 3206 Ruby Drive
37 Mowery Road 3230 Crist Avenue 333 Pennewill Drive 35 Dale Court
With a full-time staff of highly trained professionals to help the seller, and highly skilled agents ready to assist a buyer - we make selling your property our first priority!
Bert Green, Realtor RE/MAX Associates, LLC (302) 477-3900 x392 3302 Concord Pike, Wilmington, DE 19803
BERT GREEN
PHILOSOPHY
I feel I have a duty to my customers to provide the very best service possible. To this end I am constantly studying the business
both locally and nationally. This enables me to address virtually any real estate concern my customers may have. While I am a
residential agent, I have a strong connection to commercial real estate experts.
I am licensed in Delaware & Pennsylvania, but because I talk daily to top producing agents all across North America, I can
help my customers real estate needs anywhere by connecting them not just to someone on a list, but to the top agents in any
particular market.
ADMINISTRATION
Providing “first-rate” service to my clients has always been my top priority. The amount of disclosures and paperwork has
tripled since I began my career in Real Estate. This requires the staffing of a full-time agent dedicated to following up on and
responding to the many requests, calls and emails generated by clients, cooperating agents and ancillary service providers.
Connie Pratzner, my full-time office manager, is outstanding in this capacity. Together, her effort allows me to dedicate more
time to what I do best - prospecting for buyers and sellers, networking with other top agents, negotiating contracts and market-
ing your home.
COMMITMENT
There are many factors that go into the successful sale of a home for top dollar. The home must be priced competitively, re-
ceive maximum market exposure, and be presented in a way that highlights its character and features. There is also much the
homeowner can do to improve the home’s salability and to create an appealing atmosphere during showings. Lastly, there’s the
effective negotiation of the sale price, followed by an organized completion of the transaction.
I know how to handle every aspect of the sales process, from strategically marketing the home to ensuring that everything’s
signed, sealed and delivered by the closing date - and I keep my clients fully informed every step of the way.
I do so because I really enjoy helping people with their real estate needs, and take great satisfaction in doing everything I can
to get them through the major transition that accompanies buying, selling and moving.
When you list your home with me, I promise to provide you with first-class real estate service so you get top market value for
your home and the whole experience is as enjoyable and inconvenience-free for you as possible.
This is my commitment to you and I look forward to being of service.
WHY HIRE BERT GREEN?
Bert Green, Realtor RE/MAX Associates, LLC (302) 477-3900 x392 3302 Concord Pike, Wilmington, DE 19803
BERT GREEN
TESTIMONIALS
PAST CLIENT TESTIMONIALS
“From the first day of listing my property until the day of settlement I always had a confident feeling that
my sale was of primary importance to Bert and his entire staff. I was very pleased with the extra assistance
I received from them in aspects other than just the sale of my house. All things combined, the entire
experience was relatively easy to get through. I doubt that any real estate sales group could have done
better.”
-John D. III
“Of all things endured in my life, this seemed to be the most painful, until I met you. You took my lemons
and made lemonade. Thank you for your time, your patience, your commitment and your honesty. You are
a prince among men.”
-Claudia B.
“We have another house to sell, and then one to buy, and we wouldn’t consider any one but Bert Green as
our agent!”
-Joe and Susan M.
“Bert Green & Associates was the best choice I made in choosing a Real Estate company to help sell my
property. They were very informative, professional and put my mind at ease during a very stressful time. I
felt they genuinely cared about my situation. I would definitely recommend them to anyone who is in the
market to sell their property and hope to have the opportunity to use their services in the future.”
-Melinda K.
“Green & Associates went Above & Beyond.”
- Adam F.
“My Fiancée Allison and I were very pleased with the service we got from Bert Green & Associates. They
stayed on top of things and stayed in contact with us through our first time home buying experience. We
are now enjoying our new home!”
- Shayne C. & Allison H.
***References available upon request***
Bert Green, Realtor RE/MAX Associates, LLC (302) 477-3900 x392 3302 Concord Pike, Wilmington, DE 19803