Post on 19-Jun-2015
description
transcript
BY ALIN VLAD
Best Practices
FACEBOOKLEAD
GENERATION
Câte ceva despre mine
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
Global Social Media Coordinator la Bitdefender, blogger la allinbound.ro, pasionat de Inbound Marketing (#SMM, în mod special). Obsedat
de Content Curation.
B2B FACEBOOK MARKETINGEste Facebook un mediu propice pentru promovare B2B?
LINKEDINFACEBOOK
Ce canal Social Media s-a dovedit cel mai eficient in achizitionarea de clienti
noi?
SURSA: 2013 STATE OF INBOUND MARKETING http://www.stateofinboundmarketing.com/
52%
43%
43%
36%
Dupa cum puteti observa mai sus, Facebook este cel mai eficient canal de marketing prin Social Media. Mai mult de jumatate din marketeri au castigat clienti cu ajutorul Facebook-ului in 2013.
TWITTERBLOG
ALTE STATISTICI
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
dintre marketeri folosesc Social Media
sursa: Aberdeen
dintre posibilii cumparatorii B2B folosesc Social Media in procesul de cumparare.Sursa: TopRankMarketing
dintre companii folosesc Facebook pentru a genera Lead-uri
sursa: InsideView
84%
53%
41%
Something about us
PUT THE NAME OF YOUR COMPANY HERE
DE UNDE INCEPEM?
SPIONEAZA COMPETITIA
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
ANALIZEAZA INSIGHTS-URILE
ANALIZEAZA CONTINUTUL
Analizeaza activitatea si rezultatele vizibile ale competitorilor ce au succes. Acest “audit” iti va
oferi un punct solid de plecare.
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
SAU
IDENTIFICA BUYER PERSONAS
Ce asteptari au fanii de la pagina mea de Facebook?
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
TESTEAZA
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
Ce tip de continut performeaza mai bine?
Merita sa investesc in Promoted Posts? ROI?
Care e cea mai buna metoda pentru cresterea audientei?
MASOARA
Fa legatura intre metricii Facebook si cei de business
Nu intra in capcana Edgerank-ului
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
Nu pune accept pe KPI-uri vanitosi
Contest is King on Facebook to
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
Si mai mult, continutul e PRIMORDIAL intr-o strategie de Facebook Lead Generation
TIPURI DE CONTINUT
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
BLOGGING FAQ’S STUDII DE CAZ
VIZUALE INTREBARI VIDEOS
TIPURI DE LEAD-URI
CONTINUT
LANDING PAGE
FORMULAR
CONVERSIE
CONTINUT
LANDING PAGE
ALTA MEDIA
LANDING PAGE
DIFERIT
FORMULAR
CONVERSIE
DIRECTE INDIRECTE
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
Metode de obtinere a Lead-urilor
1. FOLOSESTE CALL-TO-ACTIONS
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
2. INCLUDE LINK-URI IN ORICE POST
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
3. Organizeaza Facebook Chats
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
4. Profita de Facebook Events
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
5. Livreaza Extra Valoare
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
6. Foloseste Facebook Ads
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
KPI-URI IN GENERAREA DE LEAD-URI
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
Bounce Rate
Unique visitors
Returning visitors
Time on page
Page Views
Cost per Lead
Conversion Rate
Organic Leads
Paid Leads
Lead Scores
Conversion Rate
Renewal Rate
Refund Requests Rate
Cost per customer
NUMAR DE LEAD-URI
CLIENTI CONVERTITI
TRAFIC PE SITE
RESURSE UTILE
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
Hubspot Library Jon Loomer Social Media ROI
The B2B Social Media Book
Inbound.org Moz Academy
MULȚUMESC PENTRU TIMPUL ACORDAT!
allinbound amvlad
www.allinbound.ro