01=(J1_201600886).hwphttp://dx.doi.org/10.5392/JKCA.2016.16.12.399
B2B B2B of the Automotive Industry and a Global Value Chain Policy Direction
*, **
Soo-Ho Choi(shchoi88@sogang.ac.kr)*, Jeong-Il Choi(cji3600@hanmail.net)**

, , .
IT, , /, /, ⋅
(GVC) .
GVC GVC
. GVC
.
GVC GVC
.
:
Abstract
autonomous.
In order to grow domestic automotive industry, various companies such as IT, marketing,
advertising/PR, production/manufacturing, distribution have to need the fused global value
chain(GVC) production system. The purpose of this study is that Small parts makers will look
for support measures to enter the GVC of global automakers. To this end, to examine the status
and cooperation between vehicle manufacturers and component suppliers in GVC. Part SMEs will
look for Realistic and possible support policy direction needed to enter the carmakers GVC. In
order that the small parts company have to enter the GVC of the car manufacturers in the
automotive industry, the small parts company should understand the nature and governance of
large corporations that operate the GVC, and develop a tailored strategy.
keyword :Automotive IndustryGlobal Value ChainsB2BGlobal CarmakersSmall Parts
: 2016 08 26
: 2016 10 04
: 2016 10 04
I.
, , , , ,
, ,
'16 Vol. 16 No. 12400
.
Apple
[1].
[ 1] 2016 9
.
76 100
2016 2014 Mark Fields
CEO
drive . 2019
‘’
" (The car is the
ultimate moble device)" [2].
,
IT,
, /, /,
⋅
.
GVC
GVC
.

GVC
(2014)
[3].
GVC
GVC
.


.
, ,
. GVC B2C
B2B
B2B
.
.
1.

GVC
[4].

(Upgrading)
[5]. Gereffi(1999)
4 (Process),
(Product), (Chain), (Functional)
[3][9].

.
GVC
[6].

. GVC

.
. [ 2]
B2B 401
B2B GVC

GVC
, B2C
.
2. GVC [7]
GVC
[ 1] [8].
GVC 1, 2, 3

.
, , R&D
GVC .


.

.
(Offshoring)

. (Outsourcing)

3 [3].


-
-
- , , ,

-
-
- -
-
-

-
- , ,

-

- GVC

- GVC , ,
1. GVC [3][8]
2. ⋅(2015) B2B

(gratitude) .
, ,
,
.


.

(+) [10].
⋅(2015) (B2B, B2C)

. B2B
'16 Vol. 16 No. 12402
(+) B2C
. B2B
B2C
.
(+)
B2B B2C

[11].
.

,


. win-win

[12].
⋅ (2015)

.
5% .

.
.


.

[13].
GVC
GVC
.
GVC
.
/
/ 2015


/ 2015
B2B (+) B2C
B2B
2
/ 2015
5% .
2.
. GVC

2014 5
300

[3][14].
⋅
GVC 1 GM
⋅⋅ GVC 2
GVC
[23][24].
1. GVC GVC B2B
GVC
.
‘ ’
‘ ’ ‘
’ .

‘ ’ ‘ /
’, ‘ ’
. 1
B2B 403
[ 3] ‘ (53.3%)’
‘ (26.7%)’ . 2
[ 4] ‘
(50.0%)’ ‘ (33.3%)’
.
3. (1)
4. (2)
2. GVC GVC
, , ,
,
. GVC
‘10 (35.7%)’ ‘2(21.45)’
.
5] ‘ (47.6%)’ ‘ (33.3%)’, ‘
(26.2%) .

.
‘ ’
.

. GVC

.
[ 6] ‘
(40%)’ ‘ /(20%)’
. 2 [ 7]
‘
(37.5%)’ ‘
(25%)’ .
6. (1)
7. (2)
'16 Vol. 16 No. 12404
GVC
[ 8]
() ‘ (71.4%)’ ‘
(54.8%)’ . ()
‘ (33.3%)’ ‘
(23.8%)’
.
GVC ,
, ,
. [ 9]
‘/ (52.4%)’ ‘
(42.9%)’, ‘ (23.8%)
. GVC

.
.
1 [ 10] ‘ /
(56.7%)’ ‘ R&D
(36.7%)’ . 2
[ 11] ‘ /
(58.3%)’ ‘(50%)’
. 2 R&D
.
10. (1)
11. (2)
GVC
. (
) [ 12]
, , / 75.8%,
39.4%, 39.4% .
12. ()
GVC
.
GVC

.
GVC
‘ ’
.

GVC
.
3. GVC
GVC
2017 10 , 1
, 3,000
. ‘
’
(EDCF)
[15].
[ 13]
, KOTRA,


.
GVS
.

.

[25].
.
GVC

. GVC


.
⋅⋅

.

[16].

. B2C B2B
, ,
.

GVC
.
,
GVC
[17].
. ⋅⋅



[18].

⋅⋅
.

[19].



⋅⋅⋅
GVC
.
B2B GVC
B2B
. KOTRA GP(Global Partnering)
B2B
GVC
[3][20][26].
. ,
.
, ,
. GVC
B2B
.
,
.
GVC
.
GVC

, .
,
GVC .

. GVC


· · .
, ,

.

.
GVC
.
, ICT
.
ICT
.
ICT
.

.


.

.

[20].


.

.
GVC
[3].
B2B 407
.
‘
’ ‘ ’

‘ / ’ ‘
’ .
‘ ’
‘ / ’ .

, ,

.
‘ ’
‘ /’
.
‘ / ’
‘ ’
.
‘ //’
GVC
.
GVC
GVC

.

.
,
. GVC B2C
B2B GVC
B2B
.
GVC
B2B

.


, .
,
GVC
GVC
⋅ ⋅
.

GVC
.
, ICT


ICT .
GVC


.
GVC

.
GVC
.


R&D

.


'16 Vol. 16 No. 12408

.

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, pp.49-67, 2016.
,” , 2015.
[3] , “B2B
,” , 14, 14, pp.1-144, 2014.
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,"
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[10] , , “B2B -
:
,” , 20, 3, pp.155-179,
2015.

: ,” ,
17, 2, pp.123-150, 2015.
:
,” , 16, 4, pp.3-34,
2014.
,”
, 24, 2, pp.275-303, 2015.
GVC ,” 2014.
[15] , “ , ‘
’ ,” , pp.1-17, 2013.
[16] , "
," , 5,
," ,
9, 4, pp.313-322, 2009.
,"
, 14, 10, pp.685-696, 2014.
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," KOTRA Global Market Report,
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," , 9, 7,
[22] www.megaauto.com
[23] www.kosbi.re.kr
[24] www.katech.re.kr
[25] koreablog.korea.kr/91
[26] www.kotra.or.kr
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