BAAM!Public Relations

Strategic Positioning

As a strong competitor in the sports public relations arena, our team is comprised of top-notch strategic thinkers who are vastly knowledgeable in the sports field. Our team combines classic public relations principles with creative dynamics and a unique outlook. In order to better serve our clients, we are constantly exploring new avenues to further our knowledge and expertise in the field.

Meet Our Team

Situation Analysis

Disconnect between independent bloggers and traditional media outlets.

Independent bloggers are part of a new wave of communication Under-utilized▪ Twitter, Facebook, etc

Situation Analysis

Independent bloggers wish to attain press passes, thus solidifying respect amongst their journalistic counterparts.

Transition From Traditional Media

Traditional Media: (Radio, TV, etc.) vs. New Media Sources (Internet) : A Progressive Shift.

Independent Bloggers : Most likely to be turned down for press pass requests.

Trust In The Media

Traditional Media (TV, Radio, Newspaper): Most Trusted

Online Channels (Bloggers): Least Trusted

Independent Bloggers

MLBTradeRumors.com & Yahoo! Sports

Upward of Two Million Page Views Daily!

Some of the Internet’s Heaviest Traffic

Yahoo! Sports.com

Professional / Credible Website

Blurs Gap Between Traditional Sports Media and World of Sports Blogger

Easy Access to Statistics and Information

Blogs With Balls!

Conference and Discussion Panels

Commitment to Growth & Independent Journalistic Integrity

Leads to Mutually Beneficial Relationship between Bloggers and Organizations

Goals & Objectives

To help independent bloggers with the obtainment of press passes by increasing their credibility and the validity of their opinions in the eyes of our target audience.

Four Objectives

Target Audience

Front Office of major league baseball teams.

Bloggers Sports Fans

Strategy and Tactics

Blogs with Balls and ESPN Credibility guidelines for bloggers Top Ten Blog Contest Announcing collaboration with Blogs

with Balls Press kit distribution

Three workshops held throughout year Top TenGala

Strategy and Tactics

Blogs with Balls and ESPN Credibility guidelines for bloggers Top Ten Blog Contest Announcing collaboration with Blogs

with Balls Press kit distribution

Three workshops held throughout year Top TenGala

Evaluation

Blog credibility Journalistic integrity Press Passes

Questions forBAAM! ?

Public Relations

Baseball in the Media

SNL: Update: Harry Caray Space the Infinite Frontier