BACKGROUND & BRIEF

THE INAUGURAL EDITION OF THE 3-DAY MEGA BIG BIKING COMMUNE

WAS HELD BETWEEN 22-24 FEBRUARY, 2019 AT THE CHARIOT BEACH

RESORT MAHABALIPURAM, CHENNAI, SOUTH INDIA.

BIKERS CAME IN FROM MAJOR CITIES OF SOUTH INDIA TO CELEBRATE

THE SPIRIT OF BIKING BROTHERHOOD AND WITNESSED EXCITING OFF-

ROAD, STUNT SHOWS, CLUB PARADES, VINTAGE AND CUSTOM BIKE

DISPLAYS, FUN ACTIVITIES, BEACH SPORTS AND EVENING

ENTERTAINMENT.

THE DEPARTMENT OF TOURISM, GOVERNMENT OF TAMILNADU, WAS

THE OFFICIAL HOST STATE PARTNER FOR THE EVENT.

P O W E R O F B R O T H E R H O O D

PICTURE PERFECT…

FIRST OF-ITS-KIND

COLLABORATIVE PARTICIPATION FROM MAJOR BIKING CLUBS

100 CLUBS IN 4 SOUTHERN STATES

3500+ BIKERS UNDER 1 ROOF

50 PRE-EVENT FILTER KAAPI RIDES30+ CLUB PARADES AT THE EVENT2 MORNING RIDES AT THE EVENT

KILLING IT!

14 BIG BIKE BRANDS

TOP ACCESSORIES

BRANDS & SPECIAL

PRESENCE

INAUGURATION

INAUGURATION BY

THIRU V. PALANIKUMAR, I.A.S, HON’BLE COMMISSIONER OF TOURISM AND

CHAIRMAN & MANAGING DIRECTOR, TTDC

ALONG WITH THE

LEGENDARY MR. SUBHASH CHANDRA BOSE

AKA BULLET BOSE

WHEN MASTERS VROOM

SCENIC BEACH SIDE, 50 ACRE EXTRAVAGANZA

POWER PACKED ZONES

DIRT TRACK

STUNT ZONE

ENTERTAINMENT ZONE

INFLUENCERS ZONE

FUN ZONE

BRANDS

BEAT THE HEAT WITH VOLLEY, SURFING…

STUNT SHOW

TVS APACHE RACING TEAM

3-DAY ADRENALINE RUSH

SHOWSTOPPER

APOLLO TYRES

GHOST RYDERZ

23rd & 24th

stunt shows

STUNT SHOW

HEART-BEAT

OFF-ROADING EXPERIENCE ZONE

SAND,DIRT & FUN…

TOP BANDS – ENTERTAINMENT

3-days Of Pulsating Musical Shows

THAIKKUDAM BRIDGE

PINEAPPLEEXPRESS

SWAHAA

THE UNKNOWNS BY STEVE

MAIYAMKALAIKUZHU

KANVAS

SCINTILLATING

CELEBRATING BIKING BROTHERHOOD

BIKING BUDDIES / BANGALORE RD350 CLUB / RIDE BEYOND REASONS / BIKING COMMUNITY OF INDIA / CHENNAI ROYAL RIDERS / BEAST RIDERZ / CAVALIER CLUB

STAR ATTRACTIONS

DINO’S VAULT (DINESH KUMAR)

MOTO- VLOGGER

ARAVIND KP2ND INDIAN TO COMPLETE DAKAR RALLY PERU 2019

DR. MARAL YAZARLOO-PATTRICK WOMAN ACHIEVER OF THE YEAR

RAJINI KRISHNAN R.A.C.R

MY STORY ZONE

• A SPECIAL PLACE WHERE STORIES WERE SHARED BY TOP

NOTCH BIKING COMMUNITY INFLUENCERS

• INSPIRING STORIES, ONE LOVE OF BIKING, A

BROTHERHOOD OF BIKERS, A COMMUNITY AS ONE

CENTER STAGE

21 TOP INFLUENCERS AT THE ' MY STORY ' ZONE

WALKING THE TALK

REMINISCING THE

GOLDEN DAYS OF BIKING LEGENDSThe early bikers from the 1960’s riding the then existing 50cc mopeds to the 350 cc Yezdis

Honoring the die-hard biking veteransOld biking legends, still young at heart

Mr. Chandra Kumar Chinnapa, Mr Gautam Kadam, Mr. Balamurli Krishna,

Mr. Ravichandran, Mr. Gurminder, Mr. Sohail, Mr. Ravi Tirumale, Mr. Ashok Krishnan along with the legendary Mr. Subash Chandra Bose aka Bullet Bose Mr. Chakravarthy Rangaswamy

CUSTOM AND VINTAGE BIKES

LIVING IT UP

CUSTOM YAMAHA RD 350 BY SKIN DEEP CUSTOMS / INTERCEPTOR 750 / JAWA / AVANTURAA CHOPPERS / YAMAHA RD 350 CUSTOM LIKE AN ANT

ZAKIR KHAN’S 13 FEET LONG CUSTOM CHOPPER

MEDIA

COVERAGE

Print Media 35+

Online Media Stories 80+

Influencer Engagement 21+

Radio Partnerships 2

Awaiting 20 page post event coverage in magazine in the April 2019 issue

MASS REACH

GETTING HEARD

THE IMPACT

SOCIAL MEDIA IMPACT

4,54,367+

views on Facebook

GOING GAGA…

ELECTRONIC MEDIA & VLOGGING

• JS FILMS

• DINO’S VAULT

• BULU PATTANAIK

• GOPRO MAN

• XBHP

• DT NEWS

• TRACK SHARATH

• VALGAN TELEVISION

1,195,357+

Views

GETTING RIGHT VIEWS

ACTIONATED!

PEAKING!

RADIO & PODCAST COVERAGE

PROMOS |

INTERVIEWS |

CHATS

BEING HEARD

MARKETING COLLATERALS

PRESENCE FELT …

RISE OF RIDERS, BREAKING INTO DAWN! …

THE POWER TO VROOM!

SOCIALLY RESPONSIBLE

BUILDING MEMORIES

C O N C E P T U A L I Z E D & E X E C U T E D B Y