#BankLocal

Local Social MediaBest Practices

#BankLocal

#BankLocal

Introduction

Ben PankoninSocial Assurance

Ann ChenICBA

#BankLocal

AGENDA

Isn’t it all global?Why focus locally?How do I target locally? What Works?What are next steps?

support@socialassurance.com

?

#BankLocal

think globally, act locally.

-Paul McCartney

#BankLocal

Isn’t everything Global?

#BankLocal

WHY FOCUS LOCALLY?

#BankLocal

Over 80% Top Engagersare Local

#BankLocal

HOW DO I TARGET LOCALLY?

#BankLocal

How Do I Target Locally?

• Local CONTENT• Local ADVERTISING• Local INTERESTS

#BankLocal

Local Content

Think Relevance.• Weather,• News,• Events,

#BankLocal

How Do I Target Locally?

“There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.”

-Morris Hite

#BankLocal

How Do I Target Locally?

• Facebook,• Twitter,• LinkedIn,• Google.

#BankLocal

Local Interests

• Sports• History• Culture• Other Pages

#BankLocal

WHAT WORKS?

#BankLocal

What Works?

#BankLocal

Local orSeasonalCampaigns

#BankLocal

What Works? Photos Work

• Staff Photos• Highlights

#BankLocal

Spaces:

#BankLocal

NEXT STEPS

#BankLocal

Reporting

Report on:• Individuals,• Posts• Locations

#BankLocal

It’s Not On You…

• Delegate Content• Recruit Advocates• Centralize

Approvals

#BankLocal

Contact

Ann ChenAnn.Chen@icba.org

202-821-4346@annj_chen

LinkedIn.com/in/annjchen

Ben Pankoninben@socialassurance.comoffice 402-875-5636 x1001@benpankoninLinkedIn.com/in/benpankonin