A. Chris Turner

SEO | SEM | Content | Web | Technologist | Human

INTEGRATED AGENCIES - FTW

#BCN14Integrated @ChocolateSEO /

AChrisTurner

• Marketing Manager, SEO Specialist

• Bachelors in Information Technology

• Masters in Information Systems

• Attended: UNLV, CC of the Air Force, UOP

• 4 K.I.D.S.

• Managing teams, staff, people and groups since 14 ½

• Tons of experience

Who Am I?

#BCN14Integrated @ChocolateSEO /

AChrisTurner

Use My Knowledge I Beg of YOU!

Everyone loves a Farmer’s Market

Local Is Organic

Maslow’s Hierarchy of Needs

#BCN14Integrated @ChocolateSEO /

AChrisTurner

Maslow and The Farmer

Photo Credit: Nashville.com

Organic Search Is Human Search

Organic Search Is Human Search

Photo Credit: http://eastbrooklyn.com/wp-content/uploads/2014/09/4607230-senior-man-using-computer.jpg

Organic Search Is Human Search

Photo credit: http://chiefjackradio.yolasite.com/resources/Kids%20on%20Computers.jpg

Organic Search Is Human Search

Consumer Questions

• Is It Good? Is It Worth It?– Quality of goods

– Value of goods and services

– Results: “Will I Get What I Want?”

#BCN14Integrated @ChocolateSEO /

AChrisTurner

Consumer Questions

• Is It Good? Is It Worth It?– Quality of goods

– Value of goods and services

– Results: “Will I Get What I Want?”

• Why You?– Competitive Advantage

– Resell Value: Is it sharable? Will I tell my friends

#BCN14Integrated @ChocolateSEO /

AChrisTurner

Consumer Questions

• Is It Good? Is It Worth It?– Quality of goods

– Value of goods and services

– Results: “Will I Get What I Want?”

• Why You?– Competitive Advantage

– Resell Value: Is it sharable? Will I tell my friends

• Where Can I Find You?– Local, National, Global

– Can I trust YOU?!

#BCN14Integrated @ChocolateSEO /

AChrisTurner

Consumer Questions

• Is It Good? Is It Worth It?– Quality of goods

– Value of goods and services

– Results: “Will I Get What I Want?”

• Why You?– Competitive Advantage

– Resell Value: Is it sharable? Will I tell my friends

• Where Can I Find You?– Local, National, Global

– Can I trust YOU?!

• Where Y’all From?!

#BCN14Integrated @ChocolateSEO /

AChrisTurner

Stop Quoting Microsoft…IE… #NeverForgetNetscape

Integrated Agencies

• Is It Good? Is It Worth It?– Quality of goods

– Value of goods and services

– Results: “Will I Get What I Want?”

• Why You?– Competitive Advantage

– Resell Value: Is it sharable? Will I tell my friends

• Where Can I Find You?– Local, National, Global

– Can I trust YOU?!

• Where Y’all From?!

#BCN14Integrated @ChocolateSEO /

AChrisTurner

Integrated Agencies

• Print Media

• Radio

• Web

• Digital Advertising

• Content Marketing

• SEO

• Technology

#BCN14Integrated @ChocolateSEO /

AChrisTurner

Integrated Agencies – Local Strategy

• Local Maps: GOOGLE (Google My Business)

#BCN14Integrated @ChocolateSEO /

AChrisTurner

Integrated Agencies – Local Strategy

• Local Maps: GOOGLE (Google My Business)– 67% Of the search market

– 30% Of the SERP is dedicated to local

#BCN14Integrated @ChocolateSEO /

AChrisTurner

Integrated Agencies – Local Strategy

• Local Maps: GOOGLE (Google My Business)– 67% Of the search market

– 30% Of the SERP is dedicated to local

• Local Communities: Associations, Activities, Events

#BCN14Integrated @ChocolateSEO /

AChrisTurner

Integrated Agencies – Local Strategy

• Local Maps: GOOGLE (Google My Business)– 67% Of the search market

– 30% Of the SERP is dedicated to local

• Local Communities: Associations, Activities, Events– Social Media

– Blogging and Blog Content

#BCN14Integrated @ChocolateSEO /

AChrisTurner

Integrated Agencies – Local Strategy

• Local Maps: GOOGLE (Google My Business)– 67% Of the search market

– 30% Of the SERP is dedicated to local

• Local Communities: Associations, Activities, Events– Social Media

– Blogging and Blog Content

• Local Directories: Sign Post, Yext– Easy management of YellowPage, Bing, Yahoo Directory ($200)

#BCN14Integrated @ChocolateSEO /

AChrisTurner

Integrated Agencies – Local Strategy

• Local Maps: GOOGLE (Google My Business)– 67% Of the search market

– 30% Of the SERP is dedicated to local

• Local Communities: Associations, Activities, Events– Social Media

– Blogging and Blog Content

• Local Directories: Sign Post, Yext– Easy management of YellowPages, Bing, Yahoo Directory ($200)

• Local Partnerships

#BCN14Integrated @ChocolateSEO /

AChrisTurner