Post on 21-Jan-2015
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Wasp Barcode Technologies
Solutions for Small Business that Increase Productivity & Profitability
www.waspbarcode.com
Overview
Company information
Small business market & Wasp target
Business owner profile & implications
Wasp’s unique approach to small business
Product solution overview
Wasp Barcode – The Company
Barcode, data collection & tracking solutionsFocused on small businessProfitable growth since 1994Over 250,000 customers
Vision
Mission
To be the recognized and trusted brand by small businesses for their productivity needs
To create and market barcode & automatic tracking solutions designed specifically for small business that are easy-to-use, easy-to-deploy and improve profitability
Corporate statements
Wasp Small Business Target
Target size & demographic
Wasp small business target
Primary target:Companies w/ 5-99 employees
2.1 million in USAvg. annual revenue: $2M
Secondary:100-249 employees
72,000 in USAvg. annual revenue: $26M
Departments of larger organizationsLocal offices act like small businesses
100-249 employees
departments
5-99 employees
Source: US Census 2003
Wasp customer demographics
50% between 5-99 employees80% <250 employees
80% <$25M annual revenue
Source: Wasp ’06 & ’07 Customer Surveys
Industry segments for Wasp
Broad appeal in all industry segments
Source: Wasp ’06 & ’07 Customer Surveys
Business Owner Attributes
Unique aspects of selling to small businesses
Business owner profile
Many issues on plateDo much themselvesTriage approach
Averse to changeFear of disruption outweighs potential gain
‘Fuzzy’ understandingNot sure what to call issue
Not technology enthusiast Sort of know they could do better using technology, but don’t actively deployInteresting view…
Source: Wasp ’06 & ‘07 Customer Studies, Focus Groups, Analysis
Slow technology adoption
““Most small business owners believe that the technology they use in their business is changing rapidly, but few say they’ll be the first to try something new.”
Wall Street Journal May 16, 2006
“Despite advances in computer programs for payroll preparation, 37% of the small businesses polled don’t use any type of electronic spreadsheet, and 57% still make out employee checks manually.”
Wall Street Journal Sept 12, 2006
MobileAsset when polled, 93% indicated they previously used no asset tracking solution… with 20% doing nothing, 30% using manual (pen & paper) process and 43% using Excel
MobileAsset Survey Sept 2007
Sales cycle of business owner
Investigate to understandAsk a friend, colleague, trusted advisorBrowse a retail store, office superstoreSearch Internet to develop issue
Quickly identify a good solutionLimited investigation & evaluationOther distractions can cause non-intentional ‘put-off’
Act quickly when a ‘trigger event’ occursDriven to act quickly when pain becomes ‘acute’Key to be top of mind or immediately accessible
These attributes create
Challenging sales climateFighting non-consumption, not competitionMulti-faceted, non-linear sales cycle
Small $ purchase‘Enterprise’ sales model won’t work
Wasp Barcode Technologies
Wasp’s unique approach to the small business opportunity
Key customer value drivers
Solutions designed for small businessProduct features ‘right-sized’ for small businessComplete solutions that come from one vendor
“All you need, right out-of-the-box”
Ease of implementationAvoid business disruptions & costly implementation
Ease of useImprove efficiency without adding complexity
Developed and backed by Wasp BarcodeProfitable company with over 14 years experienceHundreds of thousands of satisfied customers
Connected marketing engine
Awareness
Information/TrialConnect
Purchase
Community
Available in all channels
Compelling retail displays
Retail dynamics:Immediate need & purchaseCreate awarenessFacilitate self learning
‘Above the scroll’ for search
Pay per Click
Organic, above the scroll
Inventory Software #1 ranking
Develop need with email
Wasp Barcode Technologies
Range of Product Solutions
Featu
res
Performance
Range of barcode scanners
WWR2900Contact scanner
Contact to 1.5” away
WCS8900Up to 12” away
WLS9500Up to 29” away
WWS800/850Up to 25” awayBase station
Corded scanners
Cordless scanners
WCS3900
WWS500Up to 12” awayUSB adaptor
Multi-angle, POSWPA150
Pen CCD Laser
Mobile abilityApplication on handheldScan and update remotelySynch back with PC
Mobile scanning devices
WDT2200Low cost inventory solution
WDT3200Flagship device for inventory
WPA1200Ideal PDA form for asset tracking or inventory
Range of Barcode Printers
Software & solutions
Barcode software- Design and print
barcode labels- Create barcodes in
applications
Complete suite- Barcode scanner- Labeling software- Tracking software
Barcode scanner- Scan and input
barcode
Productivity solutions overview
Inventory solution
Asset solution
POS solution
Employee time tracking solution
Mobile productivity solutions
InventoryControl v4Track and manage inventory
Parts & pieces used to produce and sellKnow what’s on hand, where, how muchIncrease efficiency and accuracy of inventory to improve profitability
MobileAsset v5Track and manage assets
Equipment used within organizationKnow what you have, who has it, where it is Reduce expenses with efficient asset utilization to improve bottom-line results
Time and attendance
WaspTimeComplete solution for employee time tracking
Biometric time clocks RFID, barcode or magstripe clocks & badges
Easy network installation and useIncrease accuracy and reliability of employee time tracking to save up to 4% of annual payroll
Point-of-Sale (POS) solutions
Wasp QuickStoreComplete hardware solution
Available without softwarePOS software (QuickStore)
Detailed Inventory AnalysisEasy Customer CheckoutCustomer Sales History140 on screen tutorials
Increase customer service, decrease check-out time and better manage store inventory
Wasp Barcode TechnologiesSolutions for Small Business that Increase
Productivity & Profitability
Learn More:www.waspbarcode.com866-547-WASP (9277)