BASICWEB ANALYTICSINTRO

JT Pedersenjt@jtpedersen.net

What Are Analytics?GatheringMeasuringEvaluatingReporting

of…Stuff

Why Care?

The abilityto makeInformed Decisions

Photo credit: Jason Antonyhttp://www.sxc.hu/profile/vancanjay

What Kinds of Stuff?

Screen ResolutionsBrowsersCountries

What Kinds of Stuff?

Screen ResolutionsBrowsersCountriesNew vs ReturnDevicesHot Articles

What Kinds of Stuff?

Screen ResolutionsBrowsersCountriesNew vs ReturnDevicesHot ArticlesDead ArticlesSourcesKeywords

Google AnalyticsQuick Introduction

Google AnalyticsGoogle-provided script after account creation

Google AnalyticsDashboard

Google AnalyticsTraffic Sources

Google AnalyticsGeographic Origin

Google AnalyticsGeographic Origin

Google AnalyticsBreakdown VisitorsNew/ReturnBrowser UsedConnectivity

Google AnalyticsMobile Users

Similar general stats…84% longer visit

WordPress.com StatsFree Plug-In, Easily Employed

WordPress.com Stats

WordPress.com StatsTraffic definitely reflectsyour own activity.

Strong content delivery rewarded by viewers

Stumble, even a bit, and the impact’s immediate

WordPress.com Stats

WordPress.com Stats

Real World Examples Project Hosting Sites

Direct Mail

Landing Pages (Campaign Tracking)

Blog acceptance

Popular ArticlesOr, never do again…

Activity

Sources (Li, FB, etc.)

Product Development

Platform Support

eCommerce Conversions

Questions…

JT Pedersen

jt@jtpedersen.netwww.jtpedersen.net@jtpedersen