Post on 01-Oct-2020
transcript
Slide 1
BBC Radio 5 Live SPORT & WOMEN’S FOOTBALL
Av. Hrs per listener: 02:42
Sport Share of listening:
6% Weekly Sport Reach (000’s):
3,444
Proportion of Sport audience who also
listen to News:
60%
Proportion who listen every day:
1%
Women’s football AI average:
79
Highest day of reach:
Saturday 2,024
Slide 2
SNA
PSH
OT
– Sp
ort
: M
on
-We
d; T
hu
-Fri;
Fri;
Sa
t-Su
n,
19:0
0-22
:30;
19:
00-2
2:00
; 13:
00-1
4:00
; 12:
00-1
8:00
Sport audience average age: 51
Proportion sport audience 25-44:
25%
76% 24%
Source: RAJAR Q1 2017 15+
Av. Hrs per listener: 01:54
Share of listening:
0.2% Weekly Reach (000’s):
830
Proportion who listen every day:
1%
Women’s football AI average:
79
Highest day of reach:
Saturday 2,024
Slide 3
SNA
PSH
OT
– Sp
ort
s Ex
tra
Sport audience average age: 51
Proportion sport audience 25-44:
21%
75% 25%
Source: RAJAR Q1 2017 15+
Slide 4
Live radio listening performance & appreciation
6.6
4.9 5.4
6.4
7.2
6.2
4.9
6.3 6.0
0
1
2
3
4
5
6
7
8
Q1 15 Q2 15 Q3 15 Q4 15 Q1 16 Q2 16 Q3 16 Q4 16 Q1 17
3,853 3,188 3,395 3,638 3,775 3,560 3,230 3,736 3,444
0
2000
4000
6000
0
0.5
1
1.5
Share % Reach (000s)
Slide 5
Sport reached 3.44m people in the latest quarter
Source: RAJAR Q1 2017 15+
Source: Pulse Panel
78
86
79 78
80 80
84 86
82
2015 2016 2017 (to May)
Women's Football Coverage
5 live average
Sports Extra average
NFL Coverage generally has lower AI scores than both the 5 live and Sports Extra average
Appreciation Index
03:00 03:00 02:54 03:06
02:42
02:06
02:36
03:06
Adults 15+ 15-34 35-54 55+
Q1 16 Q1 17
Slide 7
Time spent listening to sport declined in Q1 ’17 – steepest among 15-34’s
Ave. hours per listener
Source: RAJAR Q1 2017 15+
02:42
02:18
02:42 03:00
01:54 01:48 01:48 02:06
Adults 15+ 15-34 35-54 55+
Q1 16 Q1 17
Slide 8
Time spent listening to Sports Extra declined in Q1 ‘17 – linked to fewer broadcast hours
Ave. hours per listener
Source: RAJAR Q1 2017 15+
Slide 9
The Audience
The audience skews more well off: 66% are ABC1
The programme attracts a more male
audience: 76% vs 24%
66%
34%
ABC1
C2DE 7% 11%
14%
24% 21%
22%
15-24
25-34
35-44
45-54
55-64
65+
76%
24%
male
female
The audience skews 45-54:
24% are 45-54
The 5 live Sport audience is ABC1 Male
Source: RAJAR Q1 2017 15+
The audience skews more well off: 66% are ABC1
The programme attracts a more male
audience: 76% vs 24%
67%
33%
ABC1
C2DE 10% 8%
13%
25% 20%
25%
15-24
25-34
35-44
45-54
55-64
65+
75%
25%
male
female
The audience skews 45-54:
24% are 45-54
The Sports Extra audience to the programme is ABC1 Male – similar to the 5 live Sport audience
Source: RAJAR Q1 2017 15+
Slide 12
5 live sport listening declined amongst all age groups in Q1 2017
581.2
1314.2 1548.6
0
500
1000
1500
2000
2500
Q2
2007
Q
3 20
07
Q4
2007
Q
1 20
08
Q2
2008
Q
3 20
08
Q4
2008
Q
1 20
09
Q2
2009
Q
3 20
09
Q4
2009
Q
1 20
10
Q2
2010
Q
3 20
10
Q4
2010
Q
1 20
11
Q2
2011
Q
3 20
11
Q4
2011
Q
1 20
12
Q2
2012
Q
3 20
12
Q4
2012
Q
1 20
13
Q2
2013
Q
3 20
13
Q4
2013
Q
1 20
14
Q2
2014
Q
3 20
14
Q4
2014
Q
1 20
15
Q2
2015
Q
3 20
15
Q4
2015
Q
1 20
16
Q2
2016
Q
3 20
16
Q4
2016
Q
1 20
17
15-34 35-54s 55+
Reach (000s) by age groups for Sport on 5 live
Source: RAJAR Q1 2017 15+
Slide 13
In line with fewer broadcast hours, in Q1 ‘17 all audiences declined on Sports Extra
167
379 622
0
100
200
300
400
500
600
700
800
Q2
2007
Q
3 20
07
Q4
2007
Q
1 20
08
Q2
2008
Q
3 20
08
Q4
2008
Q
1 20
09
Q2
2009
Q
3 20
09
Q4
2009
Q
1 20
10
Q2
2010
Q
3 20
10
Q4
2010
Q
1 20
11
Q2
2011
Q
3 20
11
Q4
2011
Q
1 20
12
Q2
2012
Q
3 20
12
Q4
2012
Q
1 20
13
Q2
2013
Q
3 20
13
Q4
2013
Q
1 20
14
Q2
2014
Q
3 20
14
Q4
2014
Q
1 20
15
Q2
2015
Q
3 20
15
Q4
2015
Q
1 20
16
Q2
2016
Q
3 20
16
Q4
2016
Q
1 20
17
15-34 35-54s 55+
Reach (000s) by age groups for Sport on 5 live Sports Extra
Source: RAJAR Q1 2017 15+
Slide 14
Listening by platform and location
Most sport is listened to in home in line with weekend coverage) – with 1/5 on the move
76% 19% 4%
Source: RAJAR Q1 2017 15+
69% 21% 10%
Sport
2013: 48% 2016: 41%
Slide 16
Listening to the sport digital devices is increasing
DAB
AM/FM
Online
2013: 29% 2016: 43%
2013: 18% 2016: 16%
Source: RAJAR Q1 2017 15+
Sport
2013: - 2016: -
2013: 56% 2016: 68%
2013: 44% 2016: 32%
Slide 17