Post on 01-Sep-2014
description
transcript
How to incite a movement
Why
study
movemen
ts?
Insight: We all have an innate
desire to be a part of something
bigger than ourselves
Motivation
Agitation
Explosion
“Ability is what you're
capable of doing.
Motivation determines
what you actually do.”
Lou Holtz
“a soul stirring
spectacular
communal
undertaking”
Eric Hoffer
“We don’t fill bellies, we
fill souls.”
Howard Schultz
My Undertaking/Noble Purpose
My
People/Community
My Tools/Weapons
My M.O./Code of
Conduct
My Undertaking/Noble Purpose
My People/Community
This island race
My Tools/Weapons
Blood, toil, tears and sweat
My M.O./Code of Conduct
Never surrender
My Undertaking/Noble Purpose
To rid the world of monstrous tyranny
Motivation
Agitation
Explosion
Movements work in
concentric rings
The inner circle
Movements work in
concentric rings
The inner circle
Employees
Partners
Loyalists
Mass
United! United!
United!
A common goal
A common enemy
Symbols, icons
Language
Tactics of unification
Esoteric rituals
Articles of faith
Myths, heroes
Networking abilities
Ban The
Bomb
Save The
Whale
Burn Your
Bra
Reduce,
Re-use,
“Flashpoints” naturally
amplify the message
Agitators:
The Sons of Liberty
Incite:
“No taxation without representation!”
Flashpoint:
Griffin Wharf
Creative Idea:
Empty 342 crates of tea into Boston Harbor
Motivation
Agitation
Explosion
Agitators
Closed Systems
Esoteric Rituals
Exclusivity
Exploders
Open Systems
Universal Rituals
Ubiquity
Agitator Exploder
Agitator Exploder
Agitator Exploder
Agitator Exploder
Agitator Exploder
Agitator Exploder
Closed system
Open system
Open system
Esoteric rituals
Universal rituals
“Civilizations don’t get
murdered…they commit suicide”
Arnold Toynbee