Bblive4pp

Post on 26-Jun-2015

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COMING TO A SCREEN NEAR YOUHow visuals are changing artist marketing and

artist development

Jeremy Welt SVP New Media

Warner Bros Records

FROM ACOUSTIC TO ELECTRIC

>

<

FROM ANALOGTO DIGITAL

>

<

FROM AUDIO TO VIDEO

=

>

just listen!

there is something to see!

music video

music video

portability

visuals go portable

screens everywhere

creators

stats:

stats

Streaming Music

YOUTUBE STATS

2 billion views a day!

24 hours of video uploaded every 15 minutes

15 minutes spent on youtube per person per day

SOURCE: website-monitoring.com

OVER 4 billion vids streamed

per month

Source: http://beerpla.net/2008/08/14/how-to-find-out-the-number-of-videos-on-youtube/

youtube is the #2 search engine in

the world

MUSIC VIDEOS

• In its prime played 30-40 videos in rotation

• Top vids got played 30-40 times a week

explosion of screens

IPHONE SALES

SOURCE: APPLE INC.

LAPTOP & CELL PHONE SALES

PHOTOS

Need stat

2.5 BILLION PHOTOS UPLOADED TO FACEBOOK MONTHLY

30 BILLION PHOTOS UPLOADED TO FACEBOOK PER YEAR

APPS

OVER 3 BILLION APPS!